ABM Beyond the Hype: How to get started today
Date: Wednesday, 9th October, 12:00 - 13:00 BST, London
Save your seat
Account Based Marketing might be an industry buzzword, but what is a true ABM strategy?
In its essence an ABM strategy involves identifying high value accounts or prospects, targeting the key stakeholders and then implementing a highly personalised marketing strategy to appeal to their specific needs.
It sounds simple but an effective ABM strategy requires a real change of thinking and is not, simply targeting key accounts.
In this live broadcast, we will discuss:
What a good ABM campaign looks like
What channels you can look to use
What tech is out there to help
How you can measure the success of your ABM campaigns
How best to align with sales
Joe Birkedale, Founder & CEO
Nick Mason, Founder,
Owen Steer, ABM Specialist,