Live broadcast

ABM Beyond the Hype: How to get started today

Date: Wednesday, 9th October, 12:00 - 13:00 BST, London

Save your seat

 

Account Based Marketing might be an industry buzzword, but what is a true ABM strategy?

In its essence an ABM strategy involves identifying high value accounts or prospects, targeting the key stakeholders and then implementing a highly personalised marketing strategy to appeal to their specific needs.

It sounds simple but an effective ABM strategy requires a real change of thinking and is not, simply targeting key accounts.

In this live broadcast, we will discuss:

  • What a good ABM campaign looks like

  • What channels you can look to use

  • What tech is out there to help

  • How you can measure the success of your ABM campaigns

  • How best to align with sales

Speakers:

Joe-Birkedale-B&W.jpg

Joe Birkedale, Founder & CEO
Project36

Nick Mason_Turtl.jpg

Nick Mason, Founder,
Turtl

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Owen Steer, ABM Specialist,
Punch!