How we gather our data

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Cognism is a B2B lead generation, outbound automation and data processing service. We maintain a database of 5.6 billion data points, including 400 million business profiles and 10 million companies. This unique data asset provides B2B organisations with a GDPR compliant way of prospecting leads and enriching data.

Revenue AI is Cognism’s proprietary AI technology. We use it to manage our database and provide high-quality, real-time B2B data to our clients.


Where does Cognism get its data?

Cognism acquires data from a variety of public and private high-quality sources. Some of the private sources include The Financial Times, S&P Global and Crunchbase. Other data sources include crowdsourced and consented-in private data.

Cognism does not use bots, scrape websites or violate other websites’ terms of service.

How does Cognism verify and enrich data?

Cognism’s Revenue AI engine is a mix of intelligent technology and human ingenuity. It scans our B2B database and seeks out and targets stale data. Incorrect or obsolete data is immediately actioned and checked for accuracy, and is updated with the latest data. In this way, Cognism is able to provide the freshest, most up-to-date data to our customers.

What is Cognism’s compliance status?

Cognism is committed to full compliance with international data regulations. We are a fully GDPR compliant data company and we have partnered with the top UK law firm Sheridans to ensure compliance. Our data asset addresses all B2B consent requirements.

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Cognism processes data under the grounds of “Legitimate Interest” under GDPR. We only collect or action data which is required for our own or our clients’ legitimate interests - which according to GDPR Recital 47 includes direct marketing.

Cognism commits to compliance in every step of the B2B sales and marketing process. We ensure that only relevant and necessary data is collected.


How does Cognism ensure GDPR compliance?

  1. We only collect relevant and necessary data for our own or our clients’ legitimate business interests. We remove data from our system when consent has been removed or when it no longer serves the legitimate interest.

  2. We keep detailed and accurate records of how we collect and process data. We are able to provide these upon request.

  3. We use only GDPR compliant CRM and storage software.

  4. We are committed to open and transparent communication in instances where we receive a data subject request, third party request, or perceive a threat to the security of our data.

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Cognism is an official Corporate TPS list cleaner

http://corporate.ctpsonline.org.uk/index.php/ctps/cleaners

This ensures that any phone number obtained from Cognism’s system is safe for outreach.


Cognism is registered with ICO, the UK regulator:

https://ico.org.uk/ESDWebPages/Entry/ZA217416

Cognism is able to provide Privacy Impact Assessments for our flagship products, Prospector and Refresh. This document is available upon request.