It’s widely recognised that B2B organisations need to adopt more efficient strategies to identify their target customers, approach the best contacts and increase their revenue growth. Typically, they spend approximately 60% of resources generating B2B leads that result in conversion rates of less than 1%.
Why are the costs so high and the conversion so low?
The answer is simple: data. Data starts to go out of date as soon as it hits the CRM. Every day, people change jobs, are promoted or move companies. Businesses change over time. They merge or are acquired, change their company name or location. In the worst case scenario, incorrect or obsolete data leads to lost sales opportunities and wasted resources.
James Isilay, Cognism’s co-founder and CEO, recognised this and set about creating a present-day solution. His concept was to use recent technology developments in the field of AI to tackle traditional database flaws.
The result is Cognism - a pioneering blend of intelligent technology and human ingenuity, that supplies real-time data, analytics and support to maximise revenue generation for B2B sales and B2B marketing teams.
Who We Are
Delivered as a software service (SaaS), with our unique data asset and patented Revenue AI engine, Cognism uses artificial intelligence and machine learning to enrich CRM records, identify customer trends and stream leads into the funnel. Our transformative solutions are proven to help B2B organisations visualise, identify and engage their next greatest opportunity.
Customers are at the heart of Cognism. Our award-winning Customer Success team consistently goes above and beyond to help our clients achieve success.
Cognism has received strong praise from our customers. Currently we have 100% 5-star reviews on G2 Crowd.
Cognism’s high-quality data solutions and outstanding record of customer service have won us approval from our customers:
G2 Crowd High Performer - Fall 2018 & Winter 2019
G2 Crowd Users Love Us - Fall 2018
We create engaging content designed to inspire and motivate. We listen to our audience and speak directly to the challenges they’re facing.
We believe that people buy tech from people, so we speak like real people. We’re always on the pulse of the industry, offering cutting-edge technology and services.
We never stand still. We’re dynamic and driven, constantly developing, refining and improving our product features and services.
We’re bringing something new and exciting to the industry, leading the way by creating better, more valuable products and services.
We’re proud to have been recognised with several industry awards:
Salesforce Lightning Data Partner - May 2018
Top 5 - UK SaaS Company to Work For 2018 - Sales Confidence
BESMA Customer Service Team of the Year - October 2018