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One area of business where AI is having the most immediate effect is sales. Traditionally a skillset that relies on human interaction and persuasion, nevertheless it is being gradually transformed by technology. This transformation is only expected to accelerate as AI develops and its use becomes more widespread. According to the 2018 “State of Sales Report” by Salesforce, UK sales leaders anticipate AI adoption in their industry to grow by 155% by 2020.

How is AI transforming sales? Cognism has identified ten key areas where technology is going to revolutionise the sales process and improve the ways in which sales teams operate. This list is by no means exhaustive; as with all technologies, the capabilities and functions of AI are always changing and evolving - but it represents the areas of sales where AI will have the biggest impact in 2019.

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