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Discover why more B2B companies win with Cognism

Phone-verified, fresh and accurate data

Spend more time talking to real people with high-quality mobile numbers and business emails. 

Simple & predictable pricing

Unrestricted views and individual and page-level exporting so teams can prospect into their target accounts without worrying about credits. 

AI-powered intelligence for every user

With Sales Companion, you can see the data that matters most to you. It helps you prioritise your time with leads and insights tailored to your target territories.

Compliance you can trust

Cognism follows a security-first approach: 

 

  • GDPR, CCPA and SOC2 accreditations are standard.
  • Provides users with a notified database.
  • Scrubs numbers against TPS/CTPS lists in the UK and DNC lists in over 13 countries. 
Speak to a data expert
See how we compare to other leading B2B data providers and what you can achieve when you switch to Cognism👇

How is Cognism different to ZoomInfo?

  • Leading EMEA dataset.
  • Verified mobile numbers in less than 48 hours with Diamond Data.
  • GDPR & CCPA compliant (includes intent data) with wider DNC coverage.
  • Unrestricted credits* 
  • ZoomInfo requires users to buy a ‘Global Data Passport’ for $10,000 to prospect outside the US, whereas Cognism offers free unrestricted global data access.

See all the facts and stats 👇

Cognism
ZoomInfo
Best for
Cognism
Larger sales, marketing, RevOps and GTMOps teams looking to drive customer revenue growth in Europe.
ZoomInfo
Enterprises requiring B2B contact databases with good US coverage and a suite of advanced data intelligence tools.
Pricing
Cognism
Two packages to choose from: Grow and Elevate (Includes Signals). Unrestricted views/ individual and page-level exporting on all packages.*
ZoomInfo
Individual pricing tiers for sales, marketing, and recruitment. Credit-based with expensive add-ons like advanced integrations and global data.
AI Offering
Cognism
Tailored Sales Companion and AI search included in all packages for every user.
ZoomInfo
AI email writer and Copilot at an additional per-seat charge.
Integrations
Cognism
Included in all packages: Salesforce, HubSpot, MS Dynamics, Pipedrive, Salesloft, Outreach & Zapier.
ZoomInfo
Supports a range of integrations through its App Marketplace.
Compliance
Cognism
GDPR & CCPA compliant, SOC 2 accreditations, TPS & DNC screening across 13 countries & notified database. ISO 27701 certified.
ZoomInfo
GDPR & CCPA compliant with DNC list checking in Australia, Canada, France, Germany, Ireland, New Zealand, UK and US. ISO 27701 certified.
“ZoomInfo’s plug-in took approximately 20 seconds to load a lead, and more often than not, the contact details were incorrect. This was a productivity drain. With Cognism, it’s either instant or takes four seconds. The plug-in’s velocity enables quick-fire prospecting.”
5x
faster LinkedIn prospecting
Michael-Iannuzzi
Michael Iannuzzi
Director of Marketing & Sales Development @Salesloft

How is Cognism different to Lusha?

  • Leader in European data coverage.
  • 4X more contact data.
  • Over 10m+ phone-verified contacts globally.
  • Research on demand service (Diamonds-on-Demand.)
  • Unrestricted views & page level exports* 
  • Both GDPR & CCPA compliant with global DNC list filtering across all packages. (Lusha offers DNC filtering as part of the highest-paid package & does not scrub against European DNCs.)
  • All Cognism plans include key capabilities and features designed to make prospecting as efficient as possible. Only intent data and Diamonds-on-Demand® require an additional cost. Signal Data is also only part of our Elevate package. 
  • Lusha reserves key features for higher-tier packages or add-ons at an additional cost. These include contact search, credits, technologies and more.

See all the facts and stats 👇

Cognism
Lusha
Best for
Cognism
Larger sales, marketing, RevOps and GTMOps teams looking to drive customer revenue growth in Europe.
Lusha
Smaller sales teams that need access to contact details and add-on features like email sequence automation.
Pricing
Cognism
Two packages to choose from: Grow and Elevate (Includes Signals). Unrestricted views/ individual and page-level exporting on all packages.*
Lusha
Credit-based & dependent on team size & features. Pick from three paid packages.
Integrations
Cognism
Included in all packages: Salesforce, HubSpot, MS Dynamics, Pipedrive, Salesloft, Outreach & Zapier.
Lusha
Integrations include Outreach, Salesloft, HubSpot, MS Dynamics and Salesforce. Zapier integration is only included in the Scale plan.
Compliance
Cognism
GDPR & CCPA compliant, SOC 2 accreditations, TPS & DNC screening across 13 countries & notified database. ISO 27701 certified.
Lusha
GDPR & CCPA compliant. DNC lists are only included in the higher-priced tiers.
Phone-verification/ research on-demand service
Cognism
Exclusive phone-verified Diamond Data® mobiles & on-demand-verification service.
Lusha
Not available.
“We’ve definitely seen results improve since we switched from Lusha. I save 30 minutes to an hour a day and spend more time on the platform compared to Lusha because I know I’m more likely to get results from it.”
100%
increase in meetings booked
Jack Hooper
Sales Development @Lockton

Avoid a compliance nightmare

The ICO fines companies hundreds of thousands every year for calling numbers on DNC lists.

Cognism’s database marks all contacts under the DNC and is updated frequently. It covers twelve countries and is both GDPR and CCPA-compliant. 

Give your team the confidence they need to prospect efficiently 👇

What's the difference between Cognism and Apollo.io?

  • Phone-verified mobile numbers for the contacts you really want to reach. Plus, a 16-step email verification process. 
  • Mobile number accuracy with Diamond Data for efficient use of time that increases connect rates by 3x.
  • 2x the number of B2B contacts.
  • GDPR & CCPA compliant with comprehensive DNC screening.
  • A spotless record with zero data breaches. Apollo, has experienced two substantial data breaches (2018 & 2021), compromising over 130 million records.
  • The most complete EMEA data.
  • Straightforward pricing structure with unrestricted access to mobiles*

See all the facts and stats 👇

Cognism
Apollo.io
Best for
Cognism
Larger sales, marketing, RevOps and GTMOps teams looking to drive customer revenue growth in Europe.
Apollo.io
Start-ups and SMEs seeking an all-in-one platform for US prospecting.
Pricing
Cognism
Two packages to choose from: Grow and Elevate (Includes Signals). Unrestricted views/ individual and page-level exporting on all packages.*
Apollo.io
Credit-based subscription plans with limited mobile and export credits. Add-on credits are available.
Data Coverage
Cognism
Leader in European data coverage. All data is included in all packages at no extra cost.
Apollo.io
Global database. Coverage not mentioned.
Compliance
Cognism
GDPR & CCPA compliant, SOC 2 accreditations, TPS & DNC screening across 13 countries & notified database. ISO 27701 certified.
Apollo.io
GDPR & CCPA compliant with DNC list checking in the UK & US. ISO 27001 and SOC II certified.
Ease of Use
Cognism
Highly intuitive platform.
Apollo.io
Steep learning curve.
“Diamond Data® is a game-changer because Cognism’s data team manually checks and validates the mobile numbers on our behalf. It’s reassuring to know that the data I’m exporting to our internal database is on point.”
5.7%
MQLs come from Cognism data
Barbara Collins
Marketing Database Manager @Kinaxis

What's the difference between Cognism and Seamless AI?

  • Diamond Verified Phone Data® - phone-validated, factually correct mobile numbers to help you connect with 87% of your list.
  • 2x more mobile phone number coverage in the US.
  • The most complete data in the EMEA.
  • Unrestricted views and individual and page-level exports.*
  • Intent data powered by Bombora.
  • GDPR & CCPA compliant with DNC list filtering.
  • Cognism doesn’t extract user data via our browser extension to supplement our database (as Seamless does here).

See all the facts and stats 👇

Cognism
Seamless AI
Best for
Cognism
Larger sales, marketing, RevOps and GTMOps teams looking to drive customer revenue growth in Europe.
Seamless AI
Sales, marketing and recruitment teams looking to prospect in the US.
Pricing
Cognism
Two packages to choose from: Grow and Elevate (Includes Signals). Unrestricted views/ individual and page-level exporting on all packages.*
Seamless AI
Pricing is based on credits and the required number of user seats.
Data
Cognism
Leader in European data coverage. Does not use user data to supplement database.
Seamless AI
Terms of Use state that it cannot represent that the services (including data) are appropriate for locations outside the United States. Uses user data to supplement database.
Compliance
Cognism
GDPR & CCPA compliant, SOC 2 accreditations, TPS & DNC screening across 13 countries & notified database. ISO 27701 certified.
Seamless AI
CCPA compliant. No mention of DNC lists.
Integrations
Cognism
Included in all packages: Salesforce, HubSpot, MS Dynamics, Pipedrive, Salesloft, Outreach & Zapier.
Seamless AI
Unlimited integrations ony available on higher-tier plans.
“We tested a US competitor vs Cognism for EU data. Cognism converted 60% better.”
60%
better conversion rates
Paul-Thomas-Lead-Forensics
Paul Thomas
CEO @Lead Forensics

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