In recent times, outbound marketing has been presented with a number of challenges, the most pressing of which has been the introduction of the General Data Protection Regulation (GDPR). This new and far-reaching legislation has implications for the ongoing success of outbound marketing, especially for UK marketers and salespeople who want to outreach to European customers - but is it as bad as some people suggest?
This guide will explain the following:
What the GDPR is, its aims and the penalties it imposes.
What rules the GDPR dictates on outbound marketing in a B2B context.
How UK salespeople and marketers can launch B2B outbound campaigns to Europe in a safe and compliant manner.
Download our complementary guide by filling in your details on this form.