It seems like every sales tool out there has added an AI feature to their offerings. 🤖
And for good reason.
Artificial Intelligence is a sought-after technology that can help sales teams:
To help you feel less overwhelmed about sales AI, and separate the serious AI-powered tools from those that might just be a gimmick, we’re sharing the nine best sales AI tools for B2B teams.
Our list contains tools in every sales tech category, from CRM and sales intelligence to sales forecasting and email assistants.
Let’s jump in 👇
Best for: AI-powered lead generation and prospecting.
Have you ever searched for a recipe online and experienced the frustration of scrolling through an entire article to find the ingredients and instructions?
Annoying, right?
If searching for a recipe online is frustrating, searching for B2B data is a nightmare - especially since many of the numbers and emails you do find end up being wrong.
Fortunately, like ChatGPT fixed recipe hunting, Cognism fixed lead discovery.
Cognism is a B2B sales intelligence tool that offers high-quality, compliant data on companies and contacts, from mobile numbers and emails to buying intent and technographics.
In Cognism’s sales platform, sellers can quickly build targeted lead lists that fit their ideal customer profile.
With most B2B databases, sellers only have one way to build these lists and find lead data, and it’s rather clunky and slow.
Reps have to select several filters - “Job Title = VP of Sales”, “Industry = Financial Services” - until they’ve narrowed down the database to only show what they need.
With Cognism, however, you can speed things up with AI Search. Simply type what you need into the search bar. For example, “VPs of Sales at software companies”.
With this effective way to speed up prospecting, you simply type in the data you need and click search. Then Cognism will display the information for you.
It’s like having an AI sales assistant who builds lead lists for you, pulling up the contact info, demographics, firmographics, and technographics you need.
Take an interactive tour to see how it works 👇
Best for: AI-powered sales automation and outreach
(Source: Overloop AI)
Overloop AI is a sales automation and prospecting platform designed for future-facing teams.
Overloop AI’s most popular feature is ultra-personalised email generation at scale. Users can upload their list or filter through the tool’s internal database to target the most ideal prospects.
It will help you to rise above the noise and build relationships at warp speed by speaking to each prospect’s unique interest and pain point.
But what makes Overloop AI a sales automation platform is its ability to generate multi-channel campaigns, ensuring you are exactly where your prospects like to be. In short, you now have the power to achieve the quantity you desire without compromising on the top-notch quality that each of your leads deserves!
Overloop AI currently offers four credit-based pricing plans. To find out which plan is the best solution for your business, book a demo with their team.
Best for: AI-enriched CRM.
(Source: Salesforce)
Salesforce Sales Cloud is an AI-powered platform and CRM for salespeople.
The AI assistant, Einstein Copilot, leverages your customer and CRM data to guide sellers at every stage of the sales process.
It can auto-generate personalised sales emails, provide feedback on customer interactions, forecast conversion rates, and suggest actions most likely to move a deal forward.
Sellers can even ask Einstein to generate unique plans for closing deals.
Sales Cloud is ideal for B2B teams looking to integrate AI into their sales workflows. Its primary benefits are improving rep performance and automating manual tasks.
Best for: AI meeting note-taking.
(Source: Fireflies.ai)
Fireflies.ai is an AI note-taking app that integrates with video conferencing platforms like Zoom or Google Meet. It automatically records, transcribes, summarises, and takes notes on customer interactions.
It also integrates with your CRM to log these notes and transcripts.
This sales AI tool is handy for busy salespeople; with it, you can easily remind yourself about a sales meeting without listening to the entire recording.
This means that during meetings, reps can focus their full attention on the prospect rather than scrambling to take notes.
Best for: AI-driven feedback on sales conversations.
(Source: Gong)
Gong is a conversation intelligence platform, sales enablement solution, and coaching tool all wrapped up into one.
Its bread and butter is to empower sales representatives and sales coaches with actionable insights into their prospect interactions, including cold calls, discovery calls, and presentations.
Using data from top performers and past interactions, the AI algorithm provides reps with suggestions for improving their sales performance. For example, “Discovery calls where the rep asks 8-10 questions have the highest success rate.”
Sales professionals also use the tool to automatically track key concepts in sales calls, such as common objections, competitor mentions, or custom pricing. This intel helps them gain insight into their customers’ minds and win more deals.
Best for: assessing a prospect’s personality.
(Source: Crystal)
Wouldn’t it be nice to know what makes your potential customers tick before calling them?
Crystal makes this possible.
Crystal is a personality data platform that uses compliant customer data to predict a prospect’s personality using the DISC methodology.
It can tell you anything, from their level of risk aversion to their place on the spectrum between optimists and pragmatists.
Its Artificial Intelligence algorithm also gives you tips for human interaction with prospects.
For example, Ethan (shown above) is an Analyst type and, therefore, responds best to data-driven insights and least to emotionally charged language.
By helping you understand how your prospect makes buying decisions, communicates, and behaves, Crystal empowers you to personalise your call scripts and emails to each buyer’s unique psychology.
The tool even comes with an AI writing assistant to help you craft email sequences matching the prospect’s personality.
Best for: AI email coaching.
(Source: Lavender)
Lavender is an AI email tool that helps SDRs and AEs write stronger sales emails and get replies.
Trained on over one billion emails, their AI model gives sales reps suggestions about improving their emails. It also scores emails and identifies issues that, based on its data, might hurt reply rates.
As the platform collects more data, the algorithm’s suggestions evolve, so you’re always on the cutting edge of sales emailing.
Lavender’s Personalization Assistant sends lead data into your inbox and advises you on how to use that information, helping you tailor your emails to potential leads.
The tool also tracks email performance across your team, clueing you into who needs help and where they need it.
Best for: predictive lead scoring.
(Source: HubSpot)
HubSpot Sales Hub is a sales CRM rich in advanced features. It automates manual tasks and helps salespeople make better decisions about prioritising, interacting with, and nurturing leads.
One of HubSpot’s most powerful features is its predictive lead scoring tool. By analysing your customer’s behavioural and demographic data, HubSpot can predict how likely leads are to close. It then scores and ranks them accordingly.
The system automatically alerts the appropriate rep when potential customers reach certain predetermined qualification thresholds.
Predictive lead scoring helps sales reps use their time wisely. They can focus their efforts on the warmest leads while ignoring those unlikely to close (at least until marketing has warmed them up!).
The best part is you can create your own custom lead scoring system in HubSpot, aligning the predictive algorithm with your lead qualification criteria and thresholds.
Best for: sales copywriting.
(Source: Niche Pursuits)
These days, salespeople typically communicate with prospects over text, email, and social media.
To succeed, they need to be strong copywriters. They need to know how to create personalised content, capture attention, and engage leads with their writing.
By helping reps brainstorm, polish, and create various forms of content, AI content generators turn every sales rep into, at the very least, a proficient copywriter (and definitely a fast one).
Copy.ai is a GTM AI platform that empowers your sales team to produce better content, in less time.
The tool offers social media content creation workflows, which guide reps through creating targeted social media posts.
The tool can also help reps repurpose content for a social media post, such as turning a long blog transcript into a short and impactful LinkedIn post.
Best for: sales forecasting and analytics.
(Source: InsightSquared)
InsightSquared is a no-code, AI-powered sales software for analytics and forecasting.
With 350 out-of-the-box reports, it makes it easy for sales teams to analyse almost every aspect of their sales pipeline, from the predicted value of an opportunity to projected monthly bookings.
Its Forecast Summary feature can even identify gaps in your data that affect the accuracy of your forecasts, empowering you to intelligently bring in the correct data and improve your predictions.
Its pipeline management feature is handy for sales managers who want to increase the impact of their weekly pipeline review meetings.
The tool provides insight into your open deals, identifies ways to move them forward, and uncovers coaching opportunities for reps.
Best for: AI meeting prep.
Meeting AI, by Cirrus Insight, is designed to maximise the impact of every sales meeting.
It automates prospect and customer research to ensure you’re prepared and can spend time having high-value interactions that drive closed deals.
It leverages the power of artificial intelligence to supply users with comprehensive insights on companies and contacts ahead of scheduled meetings. Meeting AI eliminates hours of research, helping enhance preparedness, build meaningful connections, and drive better outcomes.
Elevate your sales game and get ready for more high-value conversations that drive results. Let the AI do the legwork so you can focus on what matters most: closing deals.
Contact Cirrus Insight’s sales team for a demo.
The bottom line is:
AI isn’t going to replace salespeople. That human touch is essential, especially in the B2B sales space where deals are high-stakes and customer relationships are critical.
But this technology is here to stay, and it will make your team much more efficient.
Cognism is one of the best AI sales tools for selling and revenue growth. The AI Search functions means that reps can type natural language text (prompts) into the search bar and return results from Cognism’s database.
AI is being used in sales to speed up and automate mundane processes.
Some of the common uses are:
It’s unlikely AI will ever fully replace B2B sales reps. Human interaction is still preferred over AI tools.
However, AI is helping to make the SDR role less manual; so the rep can focus on selling.
If you’re looking for a sales software that gives you:
Then, Cognism is the best option for you 👇