What are the best AI tools for lead generation?
That depends on what you’re looking for:
Is it high-quality leads? Contact data enrichment? Or AI-powered tools to help you streamline your sales outreach?
To help you out, we’ve curated a list of the best lead generation AI tools. 👇 Scroll to see pricing, top features, and how they support lead gen.
1. Cognism
Cognism is our top AI tool for lead generation. It’s a leading B2B prospecting tool that helps drive revenue growth in Europe, with the highest quality B2B data.
Sales Companion (Cognism's standout AI tool) is designed to give sales teams personalised access to in-depth account data and ensure fresh outreach with the next best profile suggestions.
It’s tailored for every user so you can customise your experience and see the data that matters most to you.
What customers say:
“We've actually seen a drastic improvement in terms of the amount of dials that each SDR is making, the amount of conversations that they're having, and also the amounts of meetings that they're booking. We're seeing over 300% more dials than were being made on a weekly basis since using Sales Companion.”
Best features:
- Sales companion for real-time leads and insights tailored to your role or territory.
- Find prospects using ChatGPT-style textual or voice prompts with Cognism AI Search.
- Phone-verified cell phone numbers to help you connect with 87% of your list.
- Exclusive on-demand verified cell phone and email data set Diamond Data®.
- Unrestricted access to person and company-level data*.
- Instant and scheduled CRM enrichment and on-demand CSV enrichment.
- Intent data by Bombora.
- International coverage: EMEA, NAM, APAC.
- Easy platform setup.
- Integrations with CRMs and sales engagement tools.
- Focus on quality GDPR and CCPA-compliant data.
- Database checked and cleaned against global DNC lists.
- Fast and friendly support team.
*Subject to a generous fair usage policy.
Pricing:
Two packages to choose from: Grow and Elevate (Includes Signals).
All packages include contact and company data, including our phone-verified Diamond Data® contacts, target market analytics and integrations to leading CRM and engagement tools.
Want a quote? Click the button below, or check out Cognism’s pricing page.
2. Kaspr
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Kaspr could be considered a free AI tool for lead generation. It’s a plug-and-play lead generation tool that helps SMBs and ICs in recruiting, sales, and marketing access real-time verified contacts.
Its Chrome Extension is great for LinkedIn outreach and seamlessly connects with your CRM and existing workflows. Enrich, export and connect quickly and easily. The best part is you don’t need a credit card to sign up.
Best features:
- Free version.
- Contact enrichment from a LinkedIn people search, group or event.
- Seamless experience across the Chrome Extension and web app.
- Integrations with HubSpot, Pipedrive, Lemlist, Salesforce, and more.
- Data is checked and verified against 150 sources.
- 120M+ European contacts.
- Data coverage spans the US, Europe and APAC.
- GPDR and CCPA aligned.
- Lead organisation using lists and notes.
- Team analytics.
- Request data with a waitlist.
Pricing:
Free plans are available; paid plans start at $49.
3. Copilot AI
Copilot AI is an AI tool for LinkedIn lead generation that helps sales teams and professionals generate more leads through intelligent messaging and engagement strategies.
Best features:
- AI-powered LinkedIn messaging.
- Lead qualification and nurturing.
- CRM integration.
Pricing:
Custom pricing is available; book a demo for details.
4. ZoomInfo Copilot
Next on our list of AI tools for sales lead generation is ZoomInfo. Its Copilot automates prospect research and provides deep company insights to sales teams.
Best features:
- AI-powered lead scoring.
- Automated research.
- Web form optimisation.
- Website visitor tracking.
Pricing:
You can request custom ZoomInfo pricing from its website.
Why is Sales Companion a better choice?
Sales Companion is designed for precision, efficiency and relevance. It’s powered by the best European firmographic and demographic data, ensuring market relevance and compliance for your teams.
Unlike ZoomInfo’s broad AI content, Companion delivers only the specific information you need, minimising the time spent filtering out irrelevant data.
Find out more about Cognism vs ZoomInfo.
5. Smartlead
Smartlead is an AI-driven cold email automation tool, perfect for outbound sales teams. It helps sales reps focus on closing deals with auto-rotating mailboxes, a centralised master inbox and in-depth reporting.
Best features:
- Unlimited email sending.
- AI-powered sequences.
- Personalised outreach.
Pricing:
Starts at $39/month.
6. Outreach.io
Outreach is one of the best AI tools for automated lead generation in 2025. It’s a leading AI-powered sales execution platform that helps businesses automate prospecting and engagement.
Best features:
- AI-driven sales engagement.
- Pipeline management.
- CRM integrations.
Pricing:
Custom pricing based on team size.
7. Breeze Intelligence
Formerly Clearbit, Breeze Intelligence is an AI-powered lead generation tool for marketing and operations teams that want to enhance existing data and automate workflows.
The tool created by HubSpot leverages AI along with your CRM data to conduct company research, prepare for sales calls, develop your pipeline, and summarise CRM records, all aimed at enhancing marketing and sales processes.
Best features:
- Form shortening
- Buying intent signals.
- Lead scoring.
- Tailored outreach.
Pricing:
Breeze Intelligence pricing is based on credit packs of 100, 1,000 and 10,000.
8. Jasper
Jasper is an AI writing assistant who helps create engaging sales emails, blog content, and social media posts.
Best features:
- AI-Powered copywriting.
- Templates for sales outreach.
- AI-generated sales emails.
Pricing:
Starts at $39/month.
9. Seamless.AI
Seamless.AI is an affordable AI-driven lead generation tool for startups. It claims it functions as a real-time search engine rather than a B2B database. Utilising AI, it scours the web to uncover data for lead generation.
Best features:
- Pitch intelligence.
- Sales script writer add-on.
- Data enrichment add-on.
Pricing:
Seamless.AI pricing packages include Free, Pro, and Enterprise. The pricing is based on credits and the required number of user seats.
10. Drift (Salesloft)
Salesloft’s AI-powered chatbot, Drift, helps capture visitors’ attention through personalised conversations in real-time, enhancing the buyer experience and generating more qualified leads.
Best features:
- Conversational AI to automate lead qualification.
- Highlights key chat information in Rhythm workflow.
- Identifies high-intent website visitors.
Pricing:
You’ll need to contact the sales team for custom pricing.
11. Gong AI
Gong AI is a customisable AI for lead generation. The tool works alongside the existing Gong platform to detect critical signals, tailor content for specific customers and predict revenue trends. This enables teams to enhance productivity, improve predictability, and accelerate revenue growth.
Best features:
- Identify important topics, trends, and risks in customer interactions.
- Create tailored sales outreach.
- Actionable insights and recommendations to move deals forward.
Pricing:
You’ll need to contact the sales team for custom pricing.
12. ChatGPT
While not technically a lead gen tool, ChatGPT is one of the best free AI tools for lead generation because it can help reps create sales cadences, reply to sales emails, prospect and nurture leads. The paid version allows teams to create custom GPTs for streamlined selling.
Best features:
- AI-generated sales sequences.
- Lead qualification assistance.
- Content personalisation.
Pricing:
Free plan available; premium plans start at $20/month.
Learn more about ChatGPT for sales!
What is the best AI tool for lead generation?
While all the above tools bring value to AI-driven lead generation, Cognism stands out as the best choice for B2B sales teams.
With its industry-leading Diamond Data®, advanced intent signals, and powerful Sales Companion, Cognism ensures you’re always connecting with key decision-makers.
If you’re serious about boosting lead quality and closing more deals, book a demo with Cognism today 👇
