A leading SaaS data monitoring platform uses Cognism’s premium B2B data to:
- Achieve better results than previous B2B data provider
- Uplift engagement rates by 3x
- Boost connections to prospects using Cognism’s Diamond Data®
- Increase their coverage of EMEA contacts
- Seamlessly integrate Cognism with Salesforce and Outreach
Teams using: Sales
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The company
Technology innovator, Coralogix, uses Cognism's own advanced tech to boost their ability to bring next-gen monitoring abilities to companies in EMEA. Founded in 2014, Coralogix has offices in Israel, USA, India, and EMEA. As a Series D funded SaaS platform, they are trusted by over 2000+ customers, including Monday.com, Capgemini, Payoneer and MasterClass.
Coralogix is streaming the future of data. The platform analyzes log, metric, tracing, and security data in real-time and uses machine learning to streamline delivery and maintenance processes for software providers.
The challenge
We interviewed Assaf Shutan, Regional Sales Manager at Coralogix, about his experience with Cognism.
How did Coralogix discover Cognism?
“I knew of Cognism from the tech community in Israel. I always had Cognism at the back of my mind for Coralogix.”
What prompted Coralogix to invest in Cognism?
“We use a number of B2B lead generation tools for our global teams, but the data can often be inaccurate in certain regions. We are well-established in the US, India, and Israel, and a few years ago, we decided to penetrate the EMEA market.”
“We knew that Cognism would be the perfect fit for targeting the UK as it’s the market leader in EMEA and the results speak for themselves.”
The solution
Assaf manages a team of five Business Development Representatives (BDRs) in EMEA.
Assaf told us about Coralogix’s target market.
“Our Ideal Customer Profile (ICP) are tech decision-makers in cloud-native companies, such as tech start-ups, e-commerce, and digital businesses.”
How does Coralogix’s BDR team use Cognism?
“In our EMEA sales team, each BDR creates a list of contacts. Firstly, they find a set of best-fit companies via their own research and market knowledge. We then use Cognism’s Chrome Extension to acquire the contact details from these companies.”
“The BDR syncs the most relevant contacts from the Chrome Extension to Salesforce and Outreach, a sales engagement tool used for email cadences.”
Assaf explained how impactful Cognism’s phone-verified Diamond Data® has been for getting through to decision-makers on the phone.
Cognism verifies Diamond Data® by calling the mobile numbers and direct dials of contacts to ensure the end-user connects to the right person. Coralogix uses this feature to increase its speed-to-connect rates.
“With other providers, it’s a gamble whether the mobile number exists. With Cognism, knowing that a number is verified when ringing a decision-maker is reassuring.”
“Cognism’s Diamond Data® feature is a huge market differentiator for me.”
The results
What success has Coralogix seen since using Cognism?
“Our sales cycle is about three months, depending on the size of the prospective company. If we close one deal, we see ROI from Cognism.”
“While we use other data providers globally, we’ve had far more engagement using Cognism than any other provider. Cognism has always yielded better results.”
The top reasons why Coralogix would recommend Cognism
1. World-class data accuracy
“The results boil down to the reliability of the data. Cognism’s data is the best out there.”
2. Remarkable customer support
“It’s very important that SaaS support teams take care of the customer and answer questions promptly and effectively. The Cognism technical and customer support teams do exactly this.”
3. Performance of the tool
“Our engagement rates have increased by 3x. The results speak for themselves.”
4. Impressive UI/UX
“The platform is nifty, simple to navigate, and much easier to use than any other SaaS tool.”
We asked Assaf to sum up his feelings about Cognism:
“Cognism is the market leader in terms of accuracy, performance, and speed. I have a big love for Cognism!”
Try Cognism’s sales intelligence solution
Over 3,000 revenue teams around the world trust Cognism to:
✅ Build qualified B2B contact databases
✅ Plan and launch their outbound campaigns
✅ Power up their social selling
✅ Meet and beat their revenue targets
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