On Monday 10th June 2019, Team Cognism attended HYPERGROWTH 2019, the fastest-growing business event on the planet. Coming to London for the first time ever, with 2,000 industry leaders in attendance at Old Billingsgate in the heart of the City of London, it was the perfect place for us to learn and share strategies for building, selling and marketing products in a customer-centric world.
If you weren’t able to attend the event, don’t despair! We’ve put together a round-up of our highlights from HYPERGROWTH 2019. Read on and be inspired!
9am - Grace Savage
The day started with a bang courtesy of Grace Savage, UK singer-songwriter and 4x beatboxing champion! Grace delivered a spirited performance which was sure to wake up anyone who was still feeling slightly groggy after their early-morning commute.
9:30am - Victoria Pendleton
One of the biggest names at HYPERGROWTH 2019 was Victoria Pendleton, the Olympic athlete and gold medal winner. She was an engaging and motivational interviewee, talking through her illustrious sporting career to date, her future plans and her advocacy for mental health awareness.
10:30am - Charlotte Pearce
The first speech of the day was given by Charlotte Pearce, the CEO and founder of Inkpact. Charlotte spoke about how, contrary to popular knowledge, customers are now at the start of the funnel, not the end. Word of mouth is driving business and first impressions are essential.
One of Charlotte’s key takeaways was to always deliver moments of delight to your customers. She impressed the need for businesses to communicate with their customers in a more human way. After all, as Charlotte said, “people will forget what you said, people will forget what you did - but people will never forget how you made them feel.” Wise advice!
11am - Ryan Deiss
Ryan Deiss, the founder and CEO of DigitalMarketer.com, gave perhaps the best presentation of the day. He spoke about the skills that every marketer needs to acquire in order to deliver the best results for themselves and their customers.
Intriguingly, Ryan’s advice took the form of parts of the human anatomy, from the brain, eyes, mouth, ears, hands, feet, skin and heart.
However, Ryan argued that a good marketer doesn’t have to be an expert in all facets of marketing, but that knowledge should be spread out across a team (the so-called T-shaped model of marketing).
1pm - Brian Halligan
The CEO of HubSpot, Brian Halligan, was interviewed by the CEO of Drift, David Cancel. Brian’s two main takeaways were that defining your audience is crucial when launching a new product, and that in this era of technological disruption, it’s not the best product that wins, but the best customer experience.
2pm - Peter Isaacson
Next on the stage was Peter Isaacson, CMO at Demandbase. He contended that ABM can be very imprecise and that buyer personas aren’t effective in reaching the right audience. Instead, he suggested that marketers should adopt AI technologies to help them reach their ideal buyers and decision makers. Something that all of us at Cognism can agree with!
4pm - Jimmy Chin
Rounding off HYPERGROWTH 2019 was a presentation by Jimmy Chin, the Oscar-winning filmmaker and mountain sports athlete. Jimmy discussed the process behind the making of his film Free Solo, which won Best Documentary Feature at the 2018 Academy Awards.
Even though Jimmy’s career takes him to some of the most dangerous places on Earth, his advice was applicable to the working environment, such as the importance of assembling a team you can trust and remaining calm in the face of a challenge.
Those are Cognism’s highlights from HYPERGROWTH 2019. We found it to be a very useful and fun day of learning! Did you attend the event? What were your favourite moments? Be sure to let us know, by following us on Twitter, Facebook and LinkedIn.