TikTok. Instagram. Twitter...or is it X? 🫠
These are the undisputed big boys and girls of modern social media. But did you know LinkedIn was the OG social media platform?
Yep, that’s right. Before Facebook, before Myspace even, there was LinkedIn!
Founded in May 2003, it’s defied all the odds and is still running as of July 2024. Not only that, it’s (not even arguably!) more popular than ever.
Don’t believe me? Then check out these 100 facts and statistics I’ve gathered on B2B’s number one social media network 👇
User demographics
1. Total LinkedIn User Base: LinkedIn has over 1 billion members worldwide. (Source)
2. Top Country by Members: The United States has the most LinkedIn members, with over 200 million users. (Source)
3. LinkedIn Members in Europe: LinkedIn has over 227 million users in Europe. (Source)
4. LinkedIn Members in India: India has over 109 million LinkedIn members, making it the social media platform’s second-largest market. (Source)
5. LinkedIn Members in Asia: LinkedIn has more than 301 million users in Asia. (Source)
6. LinkedIn Members in Latin America: There are approximately 104 million LinkedIn users in Latin America. (Source)
7. Gender Distribution: 43% of LinkedIn users are female, while 57% are male. (Source)
8. Age Group 25-34: A majority of users - 59.1% - are aged between 25-34. (Source)
9. Age Group 18-24: LinkedIn users aged 18-24 make up 20.4% of the social platform’s total users. (Source)
10. Age Group 35-54: LinkedIn users aged 35-54 make up 19.2% of the social network’s total users. (Source)
11. Age Group 55+: LinkedIn users aged 55 and older account for 1.3% of the social media network’s total users. (Source)
12. Senior-Level Influence: 61 million LinkedIn users are senior-level influencers, and 40 million qualify as business decision-makers. (Source)
13. Top Industry on LinkedIn: The IT and Services industry is the most represented on the social channel, with over 27 million members. (Source)
14. Second-Largest Industry: The Hospital & Healthcare industry ranks second on the social media channel, with over 18 million members. (Source)
15. Education Level: More than 58% of LinkedIn’s user base has a college degree. (Source)
16. Top Field of Study: Business administration and management are the most common fields of study among LinkedIn users. (Source)
17. Young Professionals: 87% of Millennials (18-34 years old) use LinkedIn for job hunting. (Source)
18. LinkedIn in China: LinkedIn has about 53 million users in China. (Source)
19. LinkedIn in Canada: There are over 23 million LinkedIn users in Canada. (Source)
20. Millennials on LinkedIn: Millennials account for 38% of LinkedIn users. (Source)
Engagement and content
21. Monthly Active Users: LinkedIn has approximately 310 million monthly users. (Source)
22. Daily Logins: 48% of LinkedIn’s social media users users log in monthly, with 16% logging in daily. (Source)
23. Engagement Rate: LinkedIn has an engagement rate of 1.1% per post. (Source)
24. Content Consumption: LinkedIn members consume more than 15 times more social media content than job seekers. (Source)
25. Video Content: Video posts on LinkedIn receive 5 times more engagement than static posts. (Source)
26. LinkedIn Articles: Users who publish long-form content on LinkedIn see 30% more engagement than standard posts. (Source)
27. Content Sharing: 91% of B2B content marketers use LinkedIn to share content. (Source)
28. Influencer Engagement: LinkedIn influencers are responsible for generating 10 times more engagement compared to the average user. (Source)
29. LinkedIn Pulse: LinkedIn Pulse has an online audience of 200 million monthly members. (Source)
30. Article Shares: LinkedIn articles are shared 2 times more frequently than other types of posts on the platform. (Source)
31. User-Generated Content: 61% of LinkedIn users engage with valuable content created by other users. (Source)
32. Company Pages: There are over 90 million LinkedIn company pages. (Source)
33. Hashtags Usage: Posts with hashtags receive 30% more engagement than those without. (Source)
34. LinkedIn Groups: There are over 2 million LinkedIn Groups, fostering professional networks and communities. (Source)
35. LinkedIn Stories: The LinkedIn Stories feature was used by 20% of users in its initial launch phase. (Source)
Business and marketing
36. B2B Lead Generation: 80% of B2B leads generated on social media come from LinkedIn. (Source)
37. LinkedIn Ad Reach: LinkedIn ads reach over 14% of the global digital advertising audience. (Source)
38. LinkedIn’s Impact on Sales: A majority of users in sales - 89% - consider LinkedIn to be essential in closing deals. (Source)
39. Platform For B2B Marketers: A majority of users in B2B marketing - 97% - use LinkedIn in their content marketing strategies. (Source)
40. Lead Generation: LinkedIn is 277% more effective at generating high-quality leads than Facebook and Twitter. (Source)
41. Decision-Maker Reach: LinkedIn ads can reach over 12% of the global population of business decision-makers. (Source)
42. LinkedIn Advertising: LinkedIn advertising earned over $6 billion in revenue in 2022. (Source)
43. Cost Per Click: The average cost-per-click on the professional network is $5.26. (Source)
44. Sponsored Content: LinkedIn Sponsored Content ads generate 15% more engagement than other ad formats. (Source)
45. Content Marketing: LinkedIn accounts for 46% of social traffic to B2B company websites. (Source)
46. Video Ads: Video ads on LinkedIn are shared 20 times more often than other content types. (Source)
47. LinkedIn Events: Over 21 million business professionals have attended LinkedIn Events. (Source)
48. Event Growth: LinkedIn Events grew by 400% during the pandemic. (Source)
49. LinkedIn Pages: Companies with complete LinkedIn pages see 30% more weekly views. (Source)
50. Company Page Follows: A new LinkedIn company page gains an average of 6 organic followers per day. (Source)
Recruiting and jobs
51. Job Listings: LinkedIn has over 20 million job listings at any given time. (Source)
52. Tool For Recruitment: Over 87% of recruiters use LinkedIn to find and screen candidates. (Source)
53. Job Applications: Over 100 job applications are submitted every second on the professional networking platform. (Source)
54. Remote Job Listings: Remote jobs account for 15% of all job listings on LinkedIn. (Source)
55. Career Prospects: Over 35 million users have signalled their career development interests on LinkedIn. (Source)
56. LinkedIn Recruiter: Over 75% of B2B recruiters use LinkedIn’s recruiting tools to find candidates. (Source)
57. Job Referrals: 35% of LinkedIn users have found a job through a referral from a connection. (Source)
58. Job Seeker Increase: There has been a 60% increase in job-seeking activity on LinkedIn year-over-year. (Source)
59. Skill Assessments: Over 5 million LinkedIn members have completed LinkedIn Skill Assessments. (Source)
60. LinkedIn Learning: More than 27 million people have used LinkedIn Learning to improve their skills. (Source)
61. Diverse Hiring: LinkedIn’s Diverse Hiring feature helps employers increase diversity by 20%. (Source)
62. Career Pages: Companies with Career Pages on LinkedIn receive 30% more applicants. (Source)
63. LinkedIn Salary: The LinkedIn Salary tool provides insights for over 6 million jobs worldwide. (Source)
64. Employee Engagement: LinkedIn’s Employee Engagement tool boosts engagement by 50%. (Source)
65. Student Job Market: LinkedIn has over 40 million students and recent graduates on the platform. (Source)
66. Open to Work: The #OpenToWork photo frame increases recruiter messages by 40%. (Source)
67. Internal Hiring: LinkedIn’s internal hiring feature helps companies reduce hiring time by 30%. (Source)
68. Professional Certifications: LinkedIn members list over 40 million professional certifications on their profiles. (Source)
69. LinkedIn Job Matching: LinkedIn’s AI-driven job matching algorithm improves match quality by 50%. (Source)
70. Remote Work Popularity: Remote work job postings on LinkedIn have increased by 357% since the pandemic. (Source)
Networking and community
71. Connections: The average user on LinkedIn has about 930 connections. (Source)
72. Connection Requests: LinkedIn members send over 2 billion connection requests every month. (Source)
73. InMail Response Rate: LinkedIn InMail messages have a 300% higher response rate than email. (Source)
74. LinkedIn Groups Engagement: Members who engage in LinkedIn Groups receive 15 times more profile post views. (Source)
75. Networking Effectiveness: 70% of LinkedIn members were hired at a company where they had a connection. (Source)
76. Top Voices: LinkedIn’s Top Voices posts receive an average of 200% more engagement. (Source)
77. Profile Optimisation: Optimised LinkedIn profiles are 40 times more likely to receive opportunities. (Source)
78. Professional Groups: Over 8 million professionals are part of industry-specific LinkedIn Groups. (Source)
79. Active Networking: Active LinkedIn users who network see 10 times more profile views. (Source)
80. Recommendation Impact: LinkedIn users with recommendations are 3 times more likely to be contacted by recruiters. (Source)
81. Professional Engagement: LinkedIn members who share content online receive 4 times more profile views. (Source)
82. Networking Success: LinkedIn users who post weekly see a 2 times increase in connections. (Source)
83. Endorsements: LinkedIn profiles with endorsements are 10 times more likely to be viewed. (Source)
84. Skills Impact: LinkedIn members with 5 or more skills listed on their profiles receive 17 times more profile views. (Source)
85. Event Attendance: LinkedIn users who attend events see a 20% increase in network connections. (Source)
86. Professional Influence: 92% of LinkedIn users say their network helps them make better professional decisions. (Source)
87. Conversation Starters: Types of posts that ask questions generate 50% more comments. (Source)
88. LinkedIn Introductions: Personalised introduction requests are 2 times more likely to be accepted. (Source)
89. Connection Building: LinkedIn members who actively connect with others see a 4 times increase in engagement. (Source)
90. Profile Completeness: Users with complete profiles receive 20 times more profile views. (Source)
91. Industry News: LinkedIn’s News section covers over 500 topics and insights on industries daily. (Source)
92. Industry Insights: LinkedIn’s insights help 58% of professionals stay informed about industry trends. (Source)
93. Global Connections: LinkedIn facilitates over 300 billion professional connections worldwide. (Source)
94. Influential Network: LinkedIn members are 2 times more likely to trust information shared by their industry peers. (Source)
95. Social Selling: LinkedIn’s social selling tools help sales professionals increase sales by 45%. (Source)
96. Personal Branding: LinkedIn users who focus on personal branding see a 3 times increase in job offers. (Source)
97. Profile Headline: LinkedIn profiles with strong headlines receive 21 times more profile views. (Source)
98. Post Engagement: Users who engage with others’ posts see a 4 times increase in profile views. (Source)
99. Influencer Reach: LinkedIn influencers reach over 10 million people with their content. (Source)
100. Networking Growth: LinkedIn members see a 50% increase in network size every year. (Source)
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