With 2023 half complete (scary, I know), we thought it best here at Cognism to update you on what we’ve been working on these past 6 months - it’s only fair, right? It’s been too long, and we miss you!
As a Product Marketer, looking ahead will always be a large part of my day-to-day, but as a wise woman (my manager) once said “reflecting on past achievements is just as important as planning the next big thing” - so here I am.
Scroll for the Product and Data efficiency milestones we’ve reached in the last six months 👇🏻
Data coverage
Consistency is key: Cognism remains the leader in mobile phone data, unsurprisingly
Mobile numbers continue to fuel our customers’ pipelines, from SMB to Enterprise requirements - as our coverage expands, so does your opportunity to forge relationships in areas you never thought you would.
“Approximately 4,000 leads each month are enriched by our SDR team using Cognism’s database. On average, 70% of monthly meetings are booked over the phone and every mobile number is pulled from Cognism.”
Michael Iannuzzi, Director of Marketing & Sales Development at Drift
We have continued to ramp up our mobile data in various regions - retaining our top spot as the #1 provider of mobile data on the market. In fact, we now have 2x more mobile numbers compared to alternatives in the US!
In the last three months alone, we have seen an increase across all of our regions and countries, including:
- +37.16% in Spain
- +13.91% in France
- +13.04% in Italy
- +2.75% in the UK
- +9.71% in DACH
- +16.13% in the Nordics
- +10.06% in the US
- +7.53% in APAC
And that’s just mobile data. We’re pushing email data up in our data goal roadmap during H2, but we’ll come back to this a little later, for now, appreciate our Q2 stats:
- +13.39% in France
- +8.58% in Spain
- +10.37% in Italy
- +7.28% in the UK
- +11.27% in DACH
- +8.19% in the Nordics
- +8.69% in the US
- +6.72% in APAC
Data quality
Diamond Data® numbers fly past 6 million!
In just 6 months we’ve added over a million Diamond Data® contacts to our database - serving more regions, industries, sectors, and personas than ever before.
Meaning the dials you make translate into the deals that you sign, as fast as you want and with as much confidence as you need.
Don’t just take my word for it, hear it firsthand from a Cognism customer 👇🏻
"Being able to request Diamond verification and use readily available Diamond Data® is a huge benefit as you can be sure the person you’re trying to reach will be the one to pick up the phone."
"Cognism takes the burden of guessing and hunting around for someone’s direct number off your shoulders."Cody Federmann, Regional Director of Business Development at Precoa
What is Diamond Data® you ask? - Firstly, have you been living under a rock? 😉
Diamond Data® is our way of delivering data excellence to you, whenever and for whomever you need it.
We have a dedicated team of data researchers that manually dial and confirm that a number is valid, ensuring you get a connection every time - it’s the human touch that makes Cognism, Cognism.
“The sales managers used to make 100-150 calls a day. Now they can achieve their targets by making 30 calls per day because they are calling prospects who actually pick up the phone. That's more results, less calls."
📈 Saw ROI in 8 weeks
☎️ Achieved target with 70% fewer calls
George McKenna, Head of Cloud Sales at Ultima
What’s up next for our data?
This is where we’re taking the Cognism experience. We’re committed to providing a platform that empowers departments across your organisation, and this is how we’re going to do it:
Enhanced person deduplication
Reduced duplicates in our B2B data asset, ensuring your credits, and time, are being spent on unique individuals.
Strengthened email quality
Improved deliverability and reach, boosting campaigns and individual flow of conversation.
Fresher company data
Smoother account identification, research, and list-building workflows that will increase efficiency and speed.
Improved technographic coverage
Deeper insight into the technology stacks of various companies, so you know exactly where you stand.
Compliance
Prospect with confidence: Cognism makes continued investments in data security, compliance, and confidentiality
As ever, our security and compliance teams have been working hard maintaining parity with ISO 27001 and SOC2 frameworks.
“Cognism’s GDPR compliant database prevents the business from receiving a hefty fine. What’s more, if a prospect questions where we’ve obtained their number from, we have the confidence to say that we are using a reputable data tool that most firms use in this space. Cognism’s compliant data has transformed the SDRs confidence when pitching to prospects.”
Marc Parsons, SDR Team Lead at OneUp Sales
We continue to build compliance bridges in multiple geographies, and we’re pleased to announce that we are now checking against the Australian DNC list - keeping you compliant in more regions.
As usual, you’ll know the contacts that are registered on the DNC list as they'll have the DNC label next to their contact number.
You can find further information on Cognism security and compliance processes on our security page: www.cognism.com/security
Platform
Now, let’s get on to the fun stuff. What changes have we made to the Cognism platform and accompanying tools over the last six months? Take a look, you won’t be disappointed 👇🏻
Web App
Usage Dashboard
- Allows admins to access reports on usage, exports, data coverage, user sessions, and more to track adoption across teams and potential ROI.
- Tracking key metrics like this uncovers pitfalls in current adoption and allows teams to understand where they can maximise the power of Cognism.
Refresh Button in Lists
- Keeping track of job and company moves within your existing lists can be a chore, especially as it can happen so often. We’ve added a Refresh button to update that contact data, allowing you to stay ahead of the curve and advance your retargeting activities.
Intent Trend Filters
- Our intent trend filters scan current search volumes related to your chosen topics over the previous week and allow you to filter your results by New, Increasing, Decreasing, or if there has been no change.
Extension
Sales Signals Tab
Company Events and Technologies move into a signals tab together with intent giving you the ability to search through technologies.
- While prospecting over LinkedIn, SalesNav, websites or CRM, go to the Sales Signals tab on the Cognism Extension.
- Enter a search term for the technology you are looking for.
Using the browser extension over HubSpot
- If you don’t want to, you never have to leave your HubSpot CRM to get the best quality Cognism data. Our browser extension enriches your HubSpot records directly in app, keeping your database up-to-date and compliant so it’s ready to go at a moment’s notice.
Our browser extension also works over Salesforce, Outreach and corporate websites. You can learn more about these functionalities in our previous product update blog.
Bulk Export for Accounts
- Increase efficiency by exporting up to 25 companies at a time to your CRM, directly from the browser extension.
Integrations
The Zapier Integration
We’ve updated the Zapier integration. You can now integrate with Zapier, and build a zap to export Cognism data from your Lists in Prospector.
- Use the integration with Zapier to create automation, allowing you to get the data you want into the tool of your choice.
Cognism earns a Record 45 badges in G2’s 2023 Summer Reports
We’re proud to have received a staggering 45 badges in G2’s 2023 Summer Reports - being ranked #1 in 14 of them! 🥳
James Isilay, CEO of Cognism, said:
“It’s phenomenal to see Cognism repeatedly climb the ranks in G2’s Quarterly Reports. It’s a true testament of all the work our employees put in to delivering what we promise to customers to support their success.”
“We are very thankful to all our customers for taking the time to complete reviews and share feedback on their experience with Cognism.”
As we grow, the Cognism platform continues to evolve and shape the way you do business for the better. One thing we’ve remained, however, is agile and easy to integrate into your existing tech stack.
This is clearly evident as we scooped up ‘Most Implementable’, ‘Fastest Implementation’, and ‘Highest User Adoption’ in the Lead Mining Implementation Index Report and earned three ‘Most Implementable’ badges in total! Impressive right?
Discover the Cognism experience for yourself
We’ve covered quite a lot up there 👆🏻
So, if you feel like you need to talk to someone about all the greatness you’ve witnessed, go ahead and request a personalised demonstration with one of our experts down here… 👇🏻
And by the next product update blog, you can have entered a buying process like this…
“The entire buying process was transparent and upfront. After the success of the trial, the AE helped me build an internal business case for the wider business. His variety of outreach was head and shoulders above the rest. As a result, he had buy-in from our CEO. We signed and never looked back!"
Marc Parsons, SDR Team Lead at OneUp Sales
Speed up prospecting and deliver on your efficiency goals with our tools like this…
“I love the Chrome Extension because I don't have to spend hours trudging through LinkedIn looking for email addresses. The information is accessible in one click”
Vinh Ly, CTO and Co-Founder at Moonhub
And be on your way to generating a return on your investment, fast, just like this…
“In one year, we've generated around $400k in opportunities from data found in Cognism. The success fully justifies renewing with Cognism”
George Elsey, Sales Operations Analyst at Slalom
