Increasing Lead Generation by 566% With Cognism

2 minute read
By: Emma Sands
B2B Data, Marketing

A leading London-based app development company uses Cognism's sales intelligence to:

Achieve a 566% increase in lead generation
Generate 300 more leads from prospects
Accelerate productivity by 10x

Website: www.red-c.co.uk

Number of employees: 45

Industry: Advertising Services

HQ: London, UK

Teams using: Marketing

Scroll 👇 to view the case study - or use the menu to skip to a section.

The company

Red C is an award-winning mobile app development company that designs and builds mobile apps and web systems that succeed.

Red C is proud to be a Clutch-nominated top 10 UK mobile app development company. They are creators of some of the top apps from when the app store launched in 2007. Since then, they have built relationships with many SME and corporate organizations to build a large library of successful applications.

The challenge

We interviewed the Digital Marketing Manager at Red C about her experience with Cognism.

What previous new business challenges did they experience prior to Cognism?

"Red C have always had strong marketing channels, but we now needed to build an outbound lead generation process. We did our best to cold outreach to leads but we didn’t have a dedicated sales team and the results suffered as a result. This prompted us to look at B2B data tools to alleviate these issues."

The solution

Red C needed a scalable solution to enable sales. That is where Cognism Prospector came in.

“I was looking at a bunch of tools that would give us business data and sales enablement, then I came across Cognism Prospector. It was the perfect solution for our marketing team. Cognism sends out email campaigns at scale without needing to spend hours on Linkedin everyday.”

The results

How has Cognism helped the team's efficiency levels?

“Marketing with Cognism helped increase the productivity of sales by 10x."

Red C achieved some considerable results with Cognism Prospector.

“The team were able to target over 5000 contacts and generate over 300 sales leads in a period of less than 3 months."

“Overall, since launching campaigns with Cognism, the performance of our outbound marketing campaigns have been excellent! I couldn't recommend the company enough.”