LONDON, UK — March 18, 2025 - Cognism, Europe’s leading provider of B2B data and intelligence, today announced the launch of Sales Companion.
A powerful new suite of sales and revenue operations tools designed to help businesses personalise their prospecting at scale and access their database of over 440 million contacts and 100 million mobiles more efficiently.
Adam Thompson, Chief Product Officer of Cognism said:
“Sales Companion is a game-changer for enterprise-grade sales teams, delivering time-saving intelligence that standardises best practices and drives predictable revenue.”
“It ensures every seller is equipped to close deals with confidence and consistency—because high-performing teams deserve a high-performing plus one.”
“By combining our best-in-class data with advanced AI-driven recommendations, we’re enabling sales teams to hyper-personalise their outreach at scale and focus on the deals and decision makers that matter most.”
About Sales Companion
Sales Companion isn’t just a tool — it’s a productivity partner tailored for every seller. It builds on the strengths of our previous generation while delivering enhancements to help your team:
- Save time with personalised dashboards.
- Engage smarter with high-quality, verified, and compliant data.
- Act faster with real-time, actionable insights, including intent signals, technographics, and breaking news relevant to your accounts.
The new platform is more than just an AI-powered sales assistant — it’s the nerve centre of revenue operations, surfacing intelligent recommendations and insights that empower every sales rep to prospect with precision.
By seamlessly integrating into the sales workflow, Sales Companion amplifies efficiency, accelerates productivity, and fuels sustainable revenue growth.
What sets Sales Companion apart is its intelligence — recommendations identify key decision-makers, while contact data is enriched with intent signals, hiring trends, and technographics, ensuring sellers engage the right accounts at the right time.
Its advanced personalisation adapts to the unique needs of sales teams, whether by industry, region, or individual preferences, helping them cut through the noise and eliminate the guesswork that distracts from high-impact selling.
For revenue operations teams, Sales Companion transforms the way organisations operate — turning best practices into standard practice, driving consistency, scalability, and peak performance across even the most complex sales organisations.
“[Cognism’s] Prospector was already a great tool we used extensively and built workflows around. However, the development of Sales Companion has taken it to the next level with sharper workflows and everything available quickly in one place,” said Cameron Bayliss, Operation Supervisor at Televerde.
“Signals such as C-suite changes and funding rounds are incredibly useful. They serve as great prompts for when to reach out and help us secure new business. Since using Sales Companion, our connect rates have gone up, the team is having more conversations, and as a result, we’re booking more meetings.”
Sales Companion provides access to the highest quality data in the market, guaranteeing accurate and up-to-date insights that enable informed decision-making.
This commitment to data quality is reinforced by a team of seasoned experts with extensive experience in B2B sales, data management, and compliance.
“Over the course of the last six years, I’ve actually purchased Cognism in multiple different organisations and done some very extensive evaluations against Cognism’s major competitors.”
“Without a doubt, for me, within the market, Cognism is by far the best platform when it comes to B2B contact data quality and I would recommend Sales Companion to any B2B company,” said Alex Porter, Global Sales & Business Development Director at SingleStore.
Cognism is undergoing a major transformation — evolving from a high-quality B2B data provider into a full-scale sales intelligence platform designed for predictability, scalability, and efficiency.
At the heart of this evolution is a shift away from the restrictive, credit-based model to a transparent, subscription-based approach. This means sales teams are no longer limited by arbitrary data caps, allowing them to access the insights they need — whenever they need them — without unpredictable costs.
This shift not only simplifies budgeting and forecasting but ensures that revenue teams can fully leverage the power of Cognism without constraints.
Through its evolution, Cognism is redefining what it means to support go-to-market teams and setting a new standard for sales intelligence. This launch marks a smarter, more personalised era for B2B sales.
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