Increasing Engagement Rates by 104% With Cognism

2 minute read
By: Joe Barron
Sales, B2B Data, Marketing

The world's most valuable sales community uses Cognism's sales intelligence platform to:

Obtain a 104% increase in engagement rates
Lift website traffic by 255%
Send personalised event invite emails in ample time

Website: www.salesconfidence.co

Number of employees: 15

Industry: Internet Publishing

HQ: London, UK

Teams using: Sales & Marketing

Scroll 👇 to view the case study - or use the menu to skip to a section.

The company

Sales Confidence is a fast-growing network for the UK’s SaaS sales leaders and founders. It champions the importance of SaaS sales and works to accelerate the growth of the UK’s digital economy. It does this by promoting the professionalism of SaaS sales and encouraging up-and-coming sales talent.

The challenge

We interviewed James Ski, Founder and CEO of Sales Confidence.

Sales Confidence was tasked to host its first-ever full-day conference, SaaS Growth, to be held at London’s Olympic Park in 2019.

James said:

"The scale of this event was larger than anything we'd done before. We booked a venue at the Olympic Park for over 200 guests and we needed to fill the room."

"The problem for Sales Confidence was finding the right people, in sufficient numbers, to attend our event."

The solution

Sales Confidence used Cognism Prospector to create buyer personas of their ideal customers. They used these personas to find key decision-makers and SaaS professionals, out of a database of 400 million business profiles.

With Cognism, finding the perfect recipients for their email marketing campaign was a simple process.

"Cognism quickly became a huge part of our strategy. Cognism's highly accurate contact details enabled us to connect at scale with extremely targeted people who we knew would find value from attending our event."

"Sending out marketing emails and invites proved easy with Cognism’s outbound email automation. We were able to build GDPR compliant, multi-step, intelligent email campaigns."

The results

After using Cognism to manage their lead generation and email outreach, Sales Confidence saw immediate, impressive results.

James shared the following with us:

"The venue was sold out 14 days before the event. On the day, 20% of the event attendees came from Cognism generated leads. For us, using Cognism was a crucial factor in the success of our SaaS Growth conference."

"Overall, we saw a 104% increase in engagement rates, compared to when they hadn’t used Cognism. Our website traffic over the campaign period increased by 255%. In total, Sales Confidence received 104 opportunities from Cognism. The platform is now an integral part of our growth mission."