Skip to content

Increasing Engagement Rates by 104% With Cognism

The world's most valuable sales community uses Cognism's sales intelligence platform to: 

  • Obtain a 104% increase in engagement rates 
  • Lift website traffic by 255% 
  • Send personalised event invite emails in ample time 
Number of employees: 15
Industry: Internet Publishing 
HQ: London, UK
Teams using: Sales & Marketing

Scroll 👇 to view the case study - or use the menu to skip to a section.

Book your Cognism demo

 

The company

Sales Confidence is a fast-growing network for the UK’s SaaS sales leaders and founders. It champions the importance of SaaS sales and works to accelerate the growth of the UK’s digital economy. It does this by promoting the professionalism of SaaS sales and encouraging up-and-coming sales talent.

The challenge

We interviewed James Ski, Founder and CEO of Sales Confidence. 

Sales Confidence was tasked to host its first-ever full-day conference, SaaS Growth, to be held at London’s Olympic Park in 2019. 

James said:

"The scale of this event was larger than anything we'd done before. We booked a venue at the Olympic Park for over 200 guests and we needed to fill the room."

"The problem for Sales Confidence was finding the right people, in sufficient numbers, to attend our event."

The solution

Sales Confidence used Cognism Prospector to create buyer personas of their ideal customers. They used these personas to find key decision-makers and SaaS professionals, out of a database of 400 million business profiles.

With Cognism, finding the perfect recipients for their email marketing campaign was a simple process.

"Cognism quickly became a huge part of our strategy. Cognism's highly accurate contact details enabled us to connect at scale with extremely targeted people who we knew would find value from attending our event."

"Sending out marketing emails and invites proved easy with Cognism’s outbound email automation. We were able to build GDPR compliant, multi-step, intelligent email campaigns."

The results

After using Cognism to manage their lead generation and email outreach, Sales Confidence saw immediate, impressive results.

James shared the following with us:

"The venue was sold out 14 days before the event. On the day, 20% of the event attendees came from Cognism generated leads. For us, using Cognism was a crucial factor in the success of our SaaS Growth conference."

"Overall, we saw a 104% increase in engagement rates, compared to when they hadn’t used Cognism. Our website traffic over the campaign period increased by 255%. In total, Sales Confidence received 104 opportunities from Cognism. The platform is now an integral part of our growth mission."

Try Cognism’s sales intelligence solution

Over 1,000 revenue teams around the world trust Cognism to:

✅ Build qualified B2B contact databases

✅ Plan and launch their outbound campaigns

✅ Power up their social selling

✅ Meet and beat their revenue targets

Why not see for yourself? Book your live screen share here 👇

Book your Cognism demo

Read similar stories

B2B Data

How TNS Catering Increased Their Revenue By 177% with Cognism_resource card
How TNS Catering Increased Their Revenue By 177% with Cognism
Find out how TNS Catering grew its revenue by 177%, and generated 40-50% more leads using Cognism. Read the case study now!
How a PharmaData Company Increased Meetings Booked by 200%_resource card (1)
How a PharmaData Company Increased Meetings Booked by 200%
How a PharmaData company improved prospecting efficiency and boosted meeting rates by 200% with Cognism. Read the case study now!
The 17 best platforms to buy leads in 2022_Card
Buy Business Leads: 17 Websites to Try in 2024
Want to buy business leads online for your business? But not sure where or how to get them? We've compiled a list of the top pleaces selling leads.

Experience the Diamond difference.

See how our phone verified contact data can increase your connect rate by 3x. Book a demo today.

Skyrocket your sales

Cognism gives you access to a global database and a wealth of data points with numbers that result in a live conversation.

Find customers ready to buy

Cognism intent data helps you identify accounts actively searching for your product or service – and target key decision makers when they’re ready to buy.