Which B2B marketing metrics do you really need to track? Cognism’s Head of Marketing, Alice de Courcy, has given us a list of the B2B marketing KPIs which really matter to her. We’ve put them into a useful infographic for all marketers to use.
If you’re working in a scaling B2B sales team, you’ll need to track KPIs (Key Performance Indicators). But which ones are the ones you need to measure? We’ve designed an infographic of our must-track B2B sales KPIs.