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Applied Intelligence

How the recruitment industry uses intelligent data to drive revenue

Joe Barron February 13, 2019 Marketing, Sales

Recruitment is a crowded industry, clients are rarely loyal to one agency and the rewards …

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applied intelligenceb2b marketingb2b salesDataRecruitment
Applied Intelligence

How intelligent data helps build revenue

Joe Barron February 6, 2019 Marketing, Sales

This is the fourth and final article in a series from Cognism on how data …

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applied intelligenceb2b marketingb2b salesbuyer personasDataMarketingSales
B2B Data

How real-time insight on your customers helps you win more revenue

Joe Barron January 30, 2019 Marketing, Sales

This is the third in a series of articles from Cognism on how data can …

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b2b marketingb2b salesDataMarketingSales
Better Data

Data never sleeps: How up-to-date info helps you close deals

Joe Barron January 23, 2019 Marketing, Sales

This is the second in a series of articles from Cognism on how data can …

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b2b marketingb2b salesDataMarketingSales
Sales Funnel

How intelligent data can fix a broken sales funnel

Joe Barron January 16, 2019 Marketing, Sales

This is the first in a series of articles from Cognism on how data can …

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b2b marketingb2b salesDataMarketingSalessales funnel
B2B Marketing

Why Understanding Buyer Personas Makes or Breaks B2B Marketing

Joe Barron December 7, 2018 Marketing

Very few businesses have become successful being all things to all people, at least not …

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b2b marketingbuyer personasMarketing
Data Insight

Why employee insight should be as important as customer insight

Alan Wanders November 26, 2018 Marketing, Sales

By Alan Wanders at Motivii. There is more pressure than ever for companies to use …

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b2b marketingb2b salesDataMarketingSales
Email Marketing

Why Achieving Email Hygiene Should Be Top of Your To-Do List

EmailChecker November 21, 2018 Marketing

Email hygiene can make or break your email marketing campaigns. It might sound dramatic, but …

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b2b marketingemailemail marketingMarketing
Marketing Automation

5 Ways To Make Your Marketing Automation Work Harder

Emma Humphrey November 15, 2018 Marketing

There are lots of seriously smart marketing automation systems available, including ones like Cognism that …

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b2b marketingMarketingmarketing automation
Cold Email Guide

The Ultimate Cold Email Template

Rory Brown November 14, 2018 Marketing, Sales

As phone contact rates seem to slide away faster than our speed diallers can catch …

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b2b marketingb2b salescold emailMarketingSales
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