Cranfield School of Management is one of the oldest business schools in Europe and a world leader in management education and research.

Pivotal to their success as a market leader is a business development strategy that involves approaching cold audiences.

However, with a very niche audience in the higher education sector, it’s essential that they have the tools to enable them to efficiently reach their target personas.

Read our case study to learn, how through using Cognism, Cranfield School of Management created highly-targeted higher education buyer personas resulting in finding new prospects as well as significantly increasing conversion rates too.

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