Part of the business development strategy of the executive education department consists in approaching cold audiences. To achieve this, the department has historically worked with data providers and email marketing firms. However, while the results were acceptable, there was a high level of perceived wastage and it was felt that higher engagement could be achieved through more refined targeting. This is the point at which the team began working with Cognism.
Find out how Cranfield Business School managed to significantly amplify their prospecting effectiveness using Cognism.
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