Cognism - Leaders in Lead Generation Software

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According to a study conducted by Salesforce, 21% of a B2B Sales Rep’s time is taken up with researching and qualifying leads. In a 40-hour week, that adds up to 8.4 hours per week - which equals, in one year, 2.5 months of time. That’s a lot of time that could be spent more productively. How can sales reps cut down researching time?

One answer is to automate as much of the lead qualification process as possible. Lead generation software automates lead generation, speeding up the process and providing valuable, actionable leads.


Referrals, word-of-mouth recommendations, events, and networking are all excellent sources of lead generation. Purchased lists can also be valuable lead generation strategies.

Unfortunately, a common problem in B2B sales and marketing is outdated data. Data from marketing lists, social media, trade shows, and search engine research will become inaccurate as time goes on. Therefore, managing data is very important for B2B organisations. Research has shown that in the course of 30 minutes:

  • 120 businesses will change their addresses.

  • 75 phone numbers change.

  • 30 new businesses are formed.

  • 20 CEOs leave their job.

  • 1 company is acquired or merged.


These statistics show the importance of adding lead generation software to your sales and marketing operation. Lead generation software facilitates the finding of new accounts and prospects. Customer information is injected into a sales rep’s CRM. Lead generation software means that B2B sales reps spend less time researching and more time connecting with decision makers.

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Cognism Prospector is a lead generation software solution designed to help B2B sales reps find their perfect leads. It allows users to access data for 400 million business professionals and 10 million companies, located all over the world.

Using Cognism’s lead generation software, customers can:

  • Create buyer personas and build lead lists using demographic, firmographic and technographic filters.

  • Explore a global database of B2B leads, managed by Cognism’s Revenue AI technology for accuracy and compliance.

  • Use Revenue AI to improve the quality and quantity of lead generation.

  • Close deals using sales triggers, which tell a sales rep exactly when a lead is most likely to buy.

  • Integrate Cognism into their preferred CRM, including the leading providers Salesforce, HubSpot, Microsoft Dynamics and Pipedrive.

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Why use Cognism

There are many benefits to using Cognism’s lead generation software. These include:

  • Keeping your leads up-to-date in your CRM software, eliminating the need for manual data entry and updating.

  • Cut the time spent on lead generation by up to 50%, ultimately making your sales operation more productive and profitable.

  • Reach and engage with target customers at a much quicker rate than the competition.

  • Communicate with prospects via phone, email, social and video touchpoints.

  • Track engagement, lead generation and conversion rates, helping you to maintain a high-performing sales team.

  • Enrich the data stored in your CRM, filling in any missing gaps in your data and using it to connect with leads and close more deals.

  • Ensure GDPR compliance through Cognism’s fully-compliant data collection and storage processes.

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Our Products


Cognism Prospector is a GDPR compliant lead generation software solution, powered by our patented Revenue AI technology. It provides B2B salespeople with a more efficient way to prospect, producing contact data at scale and streaming new opportunities into the funnel.

Cognism Refresh is a powerful platform for managing all your data enrichment needs. Cognism’s pioneering lead generation software seeks out and targets stale data, filling in any missing gaps in your CRM records and providing you with valuable, actionable information.

Use Cognism’s native interface or integrate our lead generation software with your preferred CRM, including major providers such as Salesforce, HubSpot, Microsoft Dynamics and Pipedrive.

Accelerate Your Lead Generation. Request a Demo Today.