Cognism vs Clay

Clay’s waterfall enrichment aggregates data from various sources, including public databases, social media, and several B2B data providers. The tool then enriches your data based on the most valid match. 

Clay claims that this improves your data coverage and quality. However, a waterfall enrichment method opens companies up to challenges related to cost, data privacy, accuracy, complexity, scalability, data overload, technology dependence, and potential biases. 

Remove the risks and choose a trusted data provider with verified emails and cell numbers. Cognism is a leader in data compliance, coverage, and accuracy. 

👉 See how you can use Cognism data enrichment in this quick on-demand demo.

Cognism is the better choice for businesses looking for a data enrichment and sales automation platform that offers up-to-date, accurate data in an easy-to-use interface.

The quality of its verified mobiles and B2B emails are unmatched by Clay, as are its extensive features and excellent customer service. 

So, if you’re looking for the best tool to help you reach out to potential leads and target customers, Cognism is a winner.

Clay includes numerous integrations with various tools. These include data providers like Apollo and Clearbit. 

There are no MS Dynamics, ZoomInfo or Cognism integrations, and email sequencing, CRM, and API Integrations are only available on higher-tier plans.

Cognism integrates with your teams’ daily tools: Salesforce, Hubspot, MS Dynamics, Pipedrive, Salesloft, Outreach and Zapier.

Even better, Cognism integrations are included across all of its pricing plans.

The cost of Clay is based on five packages: Free, Starter, Explorer, Pro and Enterprise. 

Packages are credit-based, starting at 100 credits with the Free subscription. Credits go up from 2,000 to 50,000 for paid plans, excluding Enterprise, which is custom.

While Clay might appear affordable because it accumulates data providers, some users mention it is far too easy to use up your credits. Once credits are used up, more will need to be purchased, which may result in higher costs. This creates a scarcity mindset and keeps teams from prospecting efficiently.

What’s more, you’ll need to consider the features, compliance, accuracy and coverage of the data you need for your business to determine if the price is really worth it. 

For instance, there’s no intent data product or verification on-demand service like its competitor, Cognism. 

Cognism pricing offers unlimited contact data credits subject to a generous, fair usage policy. It takes data verification to the next level through its exclusive data asset, Diamond Data®, which provides phone-verified mobile number accuracy to help you connect with 87% of your list.

👉Put Cognism to the test! Speak to a data expert for 25 sample leads based on your ICP!

Cognism is a sales intelligence platform that is one of the best Clay alternatives. 

Cognism has been a trusted contact data provider for over eight years, resulting in robust sales intelligence experience and a strong partnership with Bombora that prioritises quality data over quantity. 

This ensures customers connect with the right customers instead of wasting precious time attempting to connect with an extensive database of incorrect numbers and emails.

Yes, Cognism is an excellent alternative when comparing Clay competitors. 

Cognism provides highly accurate and up-to-date contact information that helps sales and marketing teams find the information they need to make fewer calls, contact the most relevant people, and hit quota faster. 

Furthermore, Cognism has received overwhelmingly positive reviews from its users. Many users praise its user-friendly interface, accurate data, and excellent customer service.