Comparing Cognism vs Clearbit in 2025

01

Leading European B2B database

Propel revenue growth with the most comprehensive European data set. Use it to identify senior-level contacts in new or existing target markets.

02

Phone-verified mobile numbers

Cognism has Diamond Data®, which arms sales teams with phone-verified mobile numbers. With it, you can start meaningful conversations with key decision-makers.

03

Unrestricted views

Cognism’s pricing model was created to overcome the scarcity mindset, allowing teams to prospect into their target accounts without worrying about credits. Users have access to unrestricted views and individual and page-level exporting.*

What’s the difference between Clearbit and Cognism?

The main difference between Cognism and Clearbit’s data lies in mobile phone number availability and EMEA coverage.

HubSpot acquired Clearbit, and is now Breeze Intelligence and while the focus used to be on delivering email addresses and company phone numbers (no mobile numbers included), it now upsells data enrichment and website visitor tracking. With this said, reviews left in 2019 and 2023 (before the acquisition) suggest Clearbit’s EMEA dataset could be better.

Cognism, on the other hand, has a compliant global database that includes B2B emails, direct dials, and 2x more mobile numbers in the US than other providers. The platform also provides data enrichment, intent data, a premium phone-verified mobile numbers dataset, and the same verification service on demand.

While both providers have many integrations with other sales tools, such as Salesforce or HubSpot, Clearbit doesn’t offer integration with LinkedIn. Cognism’s browser extension is designed for sales reps’ workflows, including prospecting on LinkedIn.

Moreover, in a satisfaction survey, software buyers who recently evaluated data enrichment tools scored Cognism higher than Clearbit.

To summarise how Cognism compares to Clearbit:

Best for

Cognism

Larger sales, marketing, RevOps and GTMOps teams looking to drive customer revenue growth in Europe.

Clearbit (Breeze Intelligence)

Teams that want an AI solution that uses data and agents to make you more productive.

Phone-verification/ research on-demand service

Cognism

Exclusive phone-verified Diamond Data mobiles & on-demand-verification service.

Clearbit (Breeze Intelligence)

Not available.

Pricing

Cognism

Unrestricted views/ individual and page-level exporting on all packages.*

Clearbit (Breeze Intelligence)

Currently hidden, contact HubSpot for more information.

Integrations

Cognism

Included in all packages: Salesforce, Hubspot, MS Dynamics, Pipedrive, Salesloft, Outreach & Zapier.

Clearbit (Breeze Intelligence)

Integrations include HubSpot. In the previous version of Clearbit, integrations with other tools such as a Salesforce were also included.

Compliance status

Cognism

GDPR & CCPA compliant, SOC 2 accreditations, TPS & DNC screening across 13 countries & notified database.

Clearbit (Breeze Intelligence)

CCPA compliant and GDPR aligned.

Browser extension

Cognism

Compatible with LinkedIn, Sales Navigator, Recruiter, Salesforce, HubSpot, Outreach, and company domains.

Clearbit (Breeze Intelligence)

Chrome Extension works across company domains, and HubSpot.

Intent data

Cognism

Bombora intent data.

Clearbit (Breeze Intelligence)

Proprietary in-house intent offering.

Enrichment

Cognism

CSV & Salesforce enrichment: instant, scheduled & on-demand.

Clearbit (Breeze Intelligence)

CRM enrichment workflows.

Cognism

Cognism aims to give businesses the tools to contact the most relevant people and increase revenue month-on-month.

It supplies sales, marketing, RevOps and GTM leaders with an accurate global B2B database that is compliant with GDPR and CCPA data laws. Features include:

Sales Companion: An easy-to-use web app and browser extension.
Accurate and up-to-date global contact database.
Diamond Data®, which arms sales teams with phone-validated, correct mobile numbers.
A mobile phone number coverage leader in the US (2x more than other providers).
The most complete data in the EMEA.
Intent data powered by Bombora.
Unrestricted views and individual and page-level exporting.*
Advanced contextual data points and sales trigger alerts.
CRM and sales engagement integration tools are included in every package.
Browser extension that works across all corporate websites.

*Subject to a generous fair usage policy

Cognism vs Clearbit: Databases

Clearbit’s (Breeze Intelligence's) database features over 200 million company and contact records. There is no mention of where its data coverage lies.

Cognism’s dataset offers the most complete coverage in the EMEA. The tool has EU and US research teams, making it a great option for anyone looking to find highly-targeted global leads, including NAM and APAC.

Moreover, quality is of utmost importance to Cognism, with phone-verified numbers, the most complete data in Europe and leading mobile number coverage in the United States (2x more than other providers).

Where do Cognism and Clearbit get their data?

Clearbit says they collect data in the following ways, converting unstructured info into precise datasets for their users:

Public data from the web.
Proprietary data.
Power of LLMs.

The data vendor states that your data can be used to provide business-to-business contacts and enriched data to customers and partners for their business-to-business marketing and sales purposes and for such business purposes as permitted under its agreements.

This means that any data you share with Clearbit may be used to supplement its database.

In contrast, at Cognism, your customer data stays with you.

Cognism gathers data via its proprietary sources and fills in the gaps from third-party data providers, publicly available sources, manual research and strategic partnerships.

Cognism ensures up-to-date and accurate B2B data via machine learning processes that check millions of data points daily. A team of in-house researchers verifies the data, ensuring accuracy and compliance. This stringent verification process applies to Cognism’s entire database.

However, Cognism takes data verification to the next level through its exclusive data asset, Diamond Data®.

Diamond Data® comprises phone-verified mobile numbers that make it 3x more likely you’ll connect with your ideal customer. The team phone verifies mobile numbers and includes contacts requested explicitly by customers leveraging the Diamonds-on-Demand® service.

Diamond Data® allows sales teams to connect with 87% of prospecting lists. Companies are seeing a 54% increase in mobile coverage, and ROI is increasing due to 70% of outbound meetings booked from Cognism mobiles.

Here’s an infographic detailing the difference that calling factually correct, phone-verified mobiles can make, the results are from an independent study. 👇

Cognism pricing

Cognism’s pricing model was created to overcome the scarcity mindset, allowing teams to prospect into their target accounts without worrying about credits. Its seat plans best suit individual contributors who:

Don’t want to worry about credits and volume.
Do want to get the best possible data for their target accounts.

Here’s what's included with every Cognism package:

No hidden platform fees: You only pay for licenses and add-ons.
Onboarding and training: We ensure a smooth and successful start.
Exceptional customer support: Get fast answers via live chat (20-second average response time) from our highly-rated support team (99% satisfaction score).

**Pricing information for Clearbit and Cognism is dependent on your company's needs. For full pricing details, please contact your preferred data provider.

Demographic Data

Emails

Mobiles

Diamond Data®

Work History

Signals Data

Champion Job Changes

Funding

Company Hiring

Mergers & Acquisitions

Intent (12 Topics)

Technographic (12 Techs)

Firmographic Data

Revenue

Headcount

HQ

Additional Offices

Functionality

Seat-based Companion access

Target Market Analysis

Unlimited Admin Access

Integrations (CRM & Sales Tools)

Lists

1

10

No. of Contacts per List

250

500

Support

Live Chat

Customer Support

Available Add-Ons

Diamonds on Demand

Intent (Additional Topics)

Clearbit versus Cognism: Compliance

Clearbit is CCPA-compliant and GDPR aligned.

The website does not mention DNC lists or a notified database. In fact, the Trust Center states data subjects might not know their data is included in the Clearbit database.

Cognism is GDPR and CCPA compliant and scrubs all mobile numbers against:

TPS/CTPS lists in the UK.
Do-Not-Call lists in the USA, Canada, Australia and European countries, including Germany, France, Spain, Ireland, Belgium, Croatia, Portugal, Sweden and more.

If a number is marked as TPS or DNC, it means that the user has opted out of receiving unsolicited phone calls by applying to the national do-not-call registry.

Cognism allows admins to choose whether to hide or show contacts from reps on DNC lists. Meaning that its customers have complete confidence in the legality of its outreach.

The platform follows these compliance-based actions:

A stringent B2B data verification process.
Ensures all data is legally sourced and of the utmost quality.
Provides users with a notified database.

Customers like Corporate Traveller praise Cognism for its commitment to compliance:

“Compliance is a major factor when considering how best to access prospect data, and choosing a partner that can combine GDPR conformity, great coverage of the UK market and deliver constantly updated qualified mobile numbers and contact details meant Cognism was the right choice for us.”

Remember, choosing a provider serious about compliance isn’t only about ensuring you don’t incur a hefty fine but also that your teams can prospect confidently.

Henderson Scott saw the effects of having quality, compliant data when they invested in Cognism:

“Cognism is our comfort blanket when it comes to compliance.”

“Whenever a prospect asks where we get their data from, we can confidently say that we’ve sourced their information from a reputable ISO 27001 and SOC Type II certification data company.”

“With Cognism, you aren’t snowing yourself under with ICO complaints. I couldn’t recommend it enough.”

How does Clearbit's intent data differ from Cognism’s intent data?

Both Clearbit and Cognism provide buyer intent data, but they implement it differently.

The Cognism platform embeds Bombora’s Company Surge® intent data. You can add it to your Cognism package.

Bombora’s intent data shows which organisations are actively researching online and when research on a particular topic increases in business activity. The spike in interest around that topic indicates the prospective organisation is actively looking for a product or service.

Intent-based prospecting means you can find organisations in your ICP that are ready to buy. Cognism dynamically enriches the intent data with the key decision-makers and their contact details, allowing for highly targeted prospecting.

Clearbit has a feature that shows intent on your website visitors or from partners like G2 and Bombora. Clearbit Reveal tells you when the companies you care about are ready to buy based on when they view your pricing page or frequent product page views.

What is the difference in integrations between Cognism and Clearbit?

Both providers have a wide range of integrations with other sales tools, ie. Salesforce or HubSpot.

The main differentiator between Cognism vs Clearbit is LinkedIn integration.

Clearbit doesn’t currently offer integration with LinkedIn, and the Chrome extension Clearbit offers is an email extension meaning you can enter a domain to see if the Clearbit database has any emails associated with the company.

Cognism’s browser extension is designed for sales reps’ workflows, including prospecting on LinkedIn.

Here's what the Cognism browser extension offers you:

Works with LinkedIn and LinkedIn Sales Navigator, enriching LinkedIn profiles and prospect lists with mobile numbers and emails.
Works with LinkedIn Recruiter, letting you find contact data for candidates in two clicks.
Works over Outreach and Salesforce.
Works on corporate websites to reveal key account and lead information, including company details, technology stack, and key decision-makers, without leaving the browser.
Facilitates multithread sales deals by allowing you to tap into your prospect’s coworkers to find other stakeholders.
Unrestricted individual and page-level exporting (subject to fair use).

Is there something better than Clearbit?

Cognism is a sales intelligence platform that is one of the best Clearbit alternatives. Be it sales, marketers, RevOps, or GTM leaders, this B2B data provider prides itself on its global data coverage and compliance, data accuracy, and the best integrations with leading CRMs and sales engagement tools. The integrations are easy to set up and don’t cost extra.

What is the best Clearbit alternative?

Cognism is the better choice for businesses looking for a sales intelligence platform that offers up-to-date, accurate data in an easy-to-use interface.

The quality of its verified mobiles and B2B emails are unmatched by Clearbit, as are its extensive features and excellent customer service.

So, if you’re looking for the best tool to help you reach out to potential leads and target customers, Cognism is the clear winner.

Is Cognism a good alternative to Clearbit?

Yes, Cognism is an excellent alternative when comparing Clearbit competitors.

Cognism provides highly accurate and up-to-date contact information that helps sales and marketing teams find the information they need to make fewer calls, contact the most relevant people, and hit quota faster.

Furthermore, Cognism has received overwhelmingly positive reviews from its users. In particular, many users praise its user-friendly interface, accurate data and excellent customer service.

Cognism defeated all the other lead generation providers by a huge amount. Its database had an 80% accuracy rate and the highest coverage of mobile numbers

Salesloft

Michael Iannuzzi, Director of Marketing & Sales Development

80%

data accuracy

4000

leads enriched

Read Full Case Study

Plenty of sales teams lose productivity from poor data and office numbers. Cognism’s mobile numbers enable the reps to have faster, direct conversations with prospects. It’s a big win.

Allego

Richard Smith, VP of Sales EMEA

2/3

of Allego's European pipeline comes from Cognism's mobile data

Read Full Case Study

The sales managers used to make 100-150 calls per day. Now they can achieve their targets by making 30 calls per day because they are calling prospects who actually pick up the phone. That’s more results, less calls.

Ultima

George McKenna, Head of Cloud Sales

8

saw ROI in 8 weeks

70%

achieved target with 70% fewer calls

Read Full Case Study

I use the Chrome Extension everyday and I love it! As soon as I’m on LinkedIn, the extension pops up and provides contact information. I don’t need to spend hours looking for email addresses and mobile numbers because the information is accessible at the click of a button.

Promon

Beatriz Bastos, BDR

33%

of new business meetings in Southern Europe booked through Cognism

10 hrs/week

saved on admin

Read Full Case Study

Try Cognism, a Clearbit alternative

Cognism vs Clearbit - who to choose?

Cognism is a Clearbit competitor with the most complete data in the EMEA and next-level mobile coverage in the US. Even better, it’s the only data provider actively phone-verifying mobile numbers, making it an excellent choice for global prospecting.

With Cognism, you get more:

✔️ More mobile numbers that go through to the right contacts.

✔️ More confidence when prospecting.

✔️ More targeted leads.

✔️ And more incoming revenue.

Start making every month your best month. Book your demo today!