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Cognism vs Clearbit

Email alone isn’t enough to reach decision-makers. With Diamond Data® phone-verified mobiles plus rich context and depth, Cognism powers tailored outreach strategies that convert.

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How does Cognism match up?
Clearbit
No credit ceilings
GDPR & CCPA compliance
Verified data
Integration flexibility

Why thousands of brands have switched to Cognism

01

Over 75% match rate

Cognism Enrich delivers superior match rates through unrivalled quality and global coverage.

"As for the percentage enrichment rate metric, we took a different sample set of 500 contacts that didn’t have an email address or phone number. Again, Cognism came out on top with over 75% match rate, higher than all other vendors.” Siddhartha, Darwinbox

02

80% better mobile data quality

Cognism is known for its leading EMEA dataset and US mobile coverage. 

“In the last 30 days, we’ve booked 4 meetings that have turned into qualified opportunities, all thanks to using Cognism’s data. Given that we typically close 1 or 2 deals per year in this industry, that is a brilliant result.” Stevie, Sub1

03

95-99% email deliverability 

Customers switching to Cognism see better email deliverability, driving more connects and stronger campaign results.

“If you want to keep your data fresh and get new contacts, Cognism can help match specific companies to a hot list, compile lists, assess intent and enrich your existing prospects.” Dom, CEC Marketing

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What’s the difference between Clearbit and Cognism?

 Hubspot acquired Clearbit in 2024. It’s now called Breeze Intelligence and is an add-on to HubSpot’s AI offering. It upsells data enrichment, buyer signals, and form optimisation. As part of the transition, several legacy Clearbit tools have been discontinued: the Free Clearbit Platform, Weekly Visitor Report, TAM Calculator, Clearbit Connect, the Clearbit Logo API, and the Free Slack Integration.

Since Clearbit pricing is tied to your HubSpot plan and scales based on contact volumes, costs can increase significantly as your CRM grows. It’s focused on inbound data enrichment rather than outbound prospecting, and advanced features are only available on higher-tier HubSpot plans.

In contrast, Cognism offers transparent, standalone pricing, full access to compliant contact data, and AI-powered outbound tools like Sales Companion. Making it a more flexible and scalable solution for sales teams.

Its database includes B2B emails, direct dials, and 2x more mobile numbers in the US than other providers. The platform also provides data enrichment, intent data, a premium phone-verified mobile numbers dataset, and the same verification service on demand.

While both providers have many integrations with other sales tools, such as Salesforce or HubSpot, Clearbit doesn’t offer integration with LinkedIn. Cognism’s browser extension is designed for sales reps’ workflows, including prospecting on LinkedIn.

In a satisfaction survey, software buyers who evaluated data enrichment tools scored Cognism higher than Clearbit.

Here’s a side-by-side comparison of Cognism vs Clearbit:

Cognism
Clearbit (Breeze Intelligence)
Best for
Cognism
Larger sales, marketing, RevOps and GTMOps teams looking to drive customer revenue growth in Europe.
Clearbit (Breeze Intelligence)
Marketing teams that want an AI solution that uses data and agents to increase productivity.
Pricing
Cognism
Two tiers to choose from to suit your needs best. Unrestricted views/ individual and page-level exporting on all packages.*
Clearbit (Breeze Intelligence)
An add-on for HubSpot. Uses enrichment credits.
Integrations
Cognism
Included in all packages: Salesforce, HubSpot, MS Dynamics, Pipedrive, Salesloft, Outreach & Zapier.
Clearbit (Breeze Intelligence)
Integrations include HubSpot, Salesforce, MS Dynamics, Pipedrive, Outreach, Zapier and more on its App Marketplace.
Compliance status
Cognism
GDPR & CCPA compliant, SOC 2 accreditations, TPS & DNC screening across 13 countries & notified database.
Clearbit (Breeze Intelligence)
Provides customers with a notified database and is registered as a data broker in California, as required under the CCPA.
Intent data
Cognism
Bombora intent data.
Clearbit (Breeze Intelligence)
Proprietary in-house intent offering.
Enrichment
Cognism
API enrichment and on-demand CSV enrichment.
Clearbit (Breeze Intelligence)
CRM enrichment workflows are dependent on the package you choose.
Phone-verification/ research on-demand service
Cognism
Exclusive phone-verified Diamond Data® mobiles & on-demand-verification service.
Clearbit (Breeze Intelligence)
Not available.

Alternatively, see other Cognism comparisons👇

Key features of Cognism vs Clearbit

Cognism is well-established and trusted across B2B industries and markets. It aims to give businesses the tools to connect with key decision makers and increase revenue month-on-month.

With Cognism, you can access Europe’s leading B2B database of senior-level contacts, compliant with GDPR.

Clearbit (now Breeze Intelligence) is a core component of HubSpot’s AI-powered customer platform. It offers users optimisation features directly within HubSpot.

Here’s a list of both tools’ features, side by side:

Cognism

Sales Companion

For personalised access to in-depth account data to ensure fresh and fast outreach.

Phone-verified cell phone numbers

To help you connect with 87% of your list.

Diamond Data®

Exclusive on-demand verified cell phone and email data set.

Unrestricted access to person and company-level data*

Subject to a generous fair usage policy.

Enrich

API enrichment and on-demand CSV enrichment.

Intent & Signal data

Intent data by Bombora. Real time signal data for hiring trends, funding rounds, and technographic insights.

International coverage

EMEA, NAM, APAC.

Integrations at no extra cost

Salesforce, HubSpot, MS Dynamics, Pipedrive, Salesloft, Outreach & Zapier.

GDPR and CCPA-compliant

SOC 2 accreditations, TPS & DNC screening across 13 countries & notified database.

AI Search

Find prospects using ChatGPT-style textual or voice prompts.

Breeze Intelligence

Data enrichment

Enriches existing records with additional contact and company details.

Buyer Intent Insights

Identifies prospects showing buying signals.

Form optimisation

Streamlines lead capture forms to increase completion rates and reduce friction in the user journey.

Why Cognism?

“I would 100% recommend Cognism. Compliance is a big factor, along with data quality. We truly believe Cognism’s data quality is incomparable. When you have this and a positive sales experience, it’s very easy to recommend it to others.”
Read the full case study
23%
increase in call connect rate
Dan Orbach_Case Study
Dan Orbach
Head of Sales & Partnerships @UpCloud
“I would 100% recommend Cognism. If you’re a company wanting to keep your data fresh and get new contacts, Cognism can help match specific companies to a hot list. They can compile lists, assess intent and enrich your existing prospects. It’s rare for data providers to offer this, which sets Cognism apart.”
Read the full case study
95-99%
email deliverability rate
dom-verall-cec-marketing
Dom Verrall
Global Director of Data @CEC Marketing
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Clearbit versus Cognism: Compliance

Clearbit provides customers with a notified database and is registered as a data broker in California, as required under the CCPA.

It states that it is up to the user to ensure compliance, and you can toggle GDPR data via the data privacy settings in your HubSpot account. 

“Cognism is our comfort blanket when it comes to compliance.” “Whenever a prospect asks where we get their data from, we can confidently say that we’ve sourced their information from a reputable ISO 27001 and SOC Type II certification data company.”
Read the full case study
1612964195108-1
Richard Caldicott
IT Director @Henderson Scott

Cognism is a globally compliant B2B data provider. Customers praise Cognism as a company that goes above and beyond to ensure customers aren’t violating privacy laws.

While being GDPR and CCPA compliant, Cognism also scrubs all mobile numbers against:

  • TPS/CTPS lists in the UK.
  • Do-Not-Call lists in the USA, Canada, Australia and European countries, including Germany, France, Spain, Ireland, Belgium, Croatia, Portugal, Sweden and more. 

If a number is marked as TPS or DNC, it means that the user has opted out of receiving unsolicited phone calls by applying to the national do-not-call registry. 

Cognism allows admins to choose whether to hide or show contacts that are on DNC lists from reps. Meaning that its customers have complete confidence in the legality of its outreach.

The Cognism platform follows these compliance-based actions: 

  • A stringent B2B data verification process. 
  • Ensures all data is legally sourced and of the utmost quality.
  • Is regulated by the ICO and provides users with a notified database.

Clearbit vs Cognism: Usability & Integrations

Clearbit reviews mention that the solution is easy to use and integrates well with CRMs. Integrations include HubSpot, Salesforce, MS Dynamics, Pipedrive, Outreach, Zapier and more on its App Marketplace.

Cognism includes integration with Salesforce, Hubspot, MS Dynamics, Pipedrive, Salesloft, Bullhorn, Outreach & Zapier in all packages.

The Cognism web app makes it simple for teams to build targeted lists, while the Sales Companion browser extension lets reps prospect seamlessly across LinkedIn, corporate websites, and CRMs. Instead of hunting through multiple tools, salespeople get compliant, high-quality data wherever they work online.

Cognism’s AI Search allows users to filter companies and contacts with natural language prompts. Just type (or speak) what you’re looking for, and AI Search returns a tailored list of accounts and contacts using automated filtering logic. For example: “Show me CMOs at FinTech companies in Germany.”

Sales Companion is built to optimise seller time — shortening the path from research to revenue. With AI-powered contact and company recommendations, reps get a personalised dashboard pre-filtered to their territory, surfacing in-market decision-makers automatically. Cortex enriches this further with intent surges, funding alerts, hiring signals, and company events, helping reps multi-thread and generate pipeline faster.

With Smart Personas, users can set up persona-driven contact recommendations in seconds by simply describing their business and what they sell. Cortex translates that into job title, country, industry, and segment filters, and can also recommend relevant intent topics and technographics based on the business model.

Sounds great, but...

Clearbit has strong HubSpot enrichment. 

While Clearbit offers HubSpot enrichment, Cognism ensures enrichment is truly actionable. Our platform is built on the foundation of high-quality, compliant data because without trusted data, enrichment is just noise.

With Cortex AI and governance at the core, every Cognism enriched record becomes accurate, contextual, and ready to drive real sales conversations.

0%

increase in meetings booked (Lockton)

0%

Improvement in connect rates (mollie)

0%

Better conversion rates (Lead Forensics)

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Cognism vs Clearbit: Databases & Data Coverage

Clearbit’s database features over 200 million company and contact records. There is no mention of where its data coverage lies.

Cognism’s dataset offers the most complete coverage in the EMEA. The tool has EU and US research teams, making it a great option for anyone looking to find highly-targeted global leads, including NAM and APAC.

Moreover, quality is of utmost importance to Cognism, with phone-verified numbers, the most complete data in Europe and leading mobile number coverage in the United States (2x more than other providers).

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Where do Cognism and Clearbit get their data?

Breeze Intelligence collects data in the following ways:

  • Interactions from browsing HubSpot websites, engaging with chatbots, signing up for a webinar, registering for an event and subscribing to one of the HubSpot services.
  • When you sign up for an account. 
  • Third-party integrations. 
  • HubSpot co-marketing partners and other HubSpot companies and affiliates.
  • Publicly available sources, third-party providers, and customers who use the enrichment products. 

The data vendor states that your data may be shared with enrichment customers for their sales and marketing activities. 

Cognism gathers data via its proprietary sources and fills in the gaps from third-party data providers, publicly available sources, manual research and strategic partnerships. Cognism doesn’t use customer data to supplement its database. 

Cognism ensures up-to-date and accurate B2B data via machine learning processes that check millions of data points daily. A team of in-house researchers verifies the data, ensuring accuracy and compliance. This stringent verification process applies to Cognism’s entire database.

However, Cognism takes data verification to the next level through its exclusive data asset, Diamond Data®.

Diamond Data® comprises phone-verified mobile numbers that make it 3x more likely you’ll connect with your ideal customer. The team phone verifies mobile numbers and includes contacts specifically requested by customers leveraging the Diamonds-on-Demand® service. Breeze Intelligence does not offer a similar service. 

Diamond Data® allows sales teams to connect with 87% of prospecting lists. Companies are seeing a 54% increase in mobile coverage, and ROI is increasing due to 70% of outbound meetings booked from Cognism mobiles. 

Here’s how Cognism mobile phone numbers differ from standard mobile numbers. 👇

How standard mobile numbers compare to Cognism's phone-verified numbers.

Sounds great, but...

Clearbit has website visitor data.

Clearbit’s website visitor data shows who dropped by; Cognism’s Bombora-powered intent data reveals who’s actively in-market and why.

Cognism provides the context and depth you need to tailor outreach and boost conversions by uncovering specific topics and keywords that signal purchase readiness.

0%

success rates in European data (Toucan)

0%

Influenced closed/won deals (Openprise)

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Cognism vs Clearbit pricing

**Cognism and Clearbit pricing information is dependent on your company’s needs. For accurate pricing, please contact your preferred data provider.

Cognism Pricing

Cognism’s main packages allow reps unrestricted data views and exports of 25 records at a time.

Cognism’s pricing model is split into two tiers: 

  • Grow gives you the essential quality data you need for your prospecting. With contact and company data, including Cognism’s phone verified Diamond Data®.
  • Elevate gives you all the benefits of Grow with the added benefit of combining Cognism’s high-quality data with advanced intelligence and actionable signals.

In addition to this, users can add more intent data topics (12 are included in the Elevate package) and Diamonds-on-Demand® to their package.

Breeze Intelligence Pricing

Clearbit (Breeze Intelligence) pricing is based on credit packs of 100, 1,000 and 10,000.

You’ll need to speak to someone on the sales team for more details.

FAQs about Clearbit vs Cognism

Both Clearbit and Cognism provide buyer intent data, but they implement it differently. 

The Cognism platform embeds Bombora’s Company Surge® intent data. You can add it to your Cognism package.

Bombora’s intent data shows which organisations are actively researching online and when research on a particular topic increases in business activity. The spike in interest around that topic indicates the prospective organisation is actively looking for a product or service.

Intent-based prospecting means you can find organisations in your ICP that are ready to buy. Cognism dynamically enriches the intent data with the key decision-makers and their contact details, allowing for highly targeted prospecting.

Breeze Intelligence relates to the HubSpot tracking code. Depending on your account settings and the cookie consent preferences of visitors, HubSpot utilises specific data gathered from the HubSpot tracking code to enhance the buyer intent product.

This data assists HubSpot in creating a commercial dataset that enables you to pinpoint which companies are visiting your website.

Both providers have a wide range of integrations with other sales tools, ie. Salesforce or HubSpot.

The main differentiator between Cognism vs Breeze Intelligence is LinkedIn integration.

Breeze Intelligence doesn’t currently offer integration with LinkedIn.

Cognism’s browser extension, Sales Companion, is designed for sales reps’ workflows, including prospecting on LinkedIn.

Here’s what the Cognism browser extension offers you:

  • Works with LinkedIn and LinkedIn Sales Navigator, enriching LinkedIn profiles and prospect lists with mobile numbers and emails.
  • Works with LinkedIn Recruiter, letting you find contact data for candidates in two clicks.
  • Works over Outreach and Salesforce.
  • Works on corporate websites to reveal key account and lead information, including company details, technology stack, and key decision-makers, without leaving the browser.
  • Facilitates multithreaded sales deals by allowing you to tap into your prospect’s coworkers to find other stakeholders.
  • Unrestricted individual and page-level exporting (subject to fair use).

Cognism is a sales intelligence platform that is one of the best Clearbit alternatives. Be it sales, marketers, RevOps, or GTM leaders, this B2B data provider prides itself on its global data coverage and compliance, data accuracy, and the best integrations with leading CRMs and sales engagement tools. The integrations are easy to set up and don’t cost extra.

Cognism is a sales intelligence platform that is one of the best Clearbit alternatives. Be it sales, marketers, RevOps, or GTM leaders, this B2B data provider prides itself on its global data coverage and compliance, data accuracy, and the best integrations with leading CRMs and sales engagement tools. The integrations are easy to set up and don’t cost extra.

Yes, Cognism is an excellent alternative when comparing Clearbit competitors. 

Cognism provides highly accurate and up-to-date contact information that helps sales and marketing teams find the information they need to make fewer calls, contact the most relevant people, and hit quota faster. 

Furthermore, Cognism has received overwhelmingly positive reviews from its users. In particular, many users praise its user-friendly interface, accurate data and excellent customer service.

Try Cognism, a Clearbit alternative

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