Comparing Cognism vs LeadGenius in 2025
How does Cognism compare to LeadGenius?
Here are three reasons why Cognism may fit your business better:
Phone-verified mobile numbers
Cognism has Diamond Data®, which arms sales teams with phone-verified mobile numbers. With it, you can start meaningful conversations with key decision-makers.
Leading European B2B database
Propel revenue growth with the most comprehensive European data set. Use it at no extra cost, to identify senior-level contacts in new or existing target markets.
Strict compliance
- GDPR, CCPA and SOC2 accreditations are standard.
- Provides users with a notified database.
- Scrubs numbers against TPS/CTPS lists in the UK and DNC lists in over 13 countries.
Fresh, high-quality contact data you can trust? Book a demo and test our data!
In this article, we’ll explain how Cognism compares to LeadGenius so you can make an informed decision when selecting your next data provider. 👇 Scroll to learn more about LeadGenius pricing, features, user reviews and more!
What's on this page
What’s the difference between LeadGenius and Cognism?
When comparing Cognism to LeadGenius, consider the features, data coverage, compliance, and data quality each tool offers.
For instance:
While LeadGenius has a global dataset from LATAM, APAC, EMEA, AMER, and ANZ. Cognism has the most complete data from EMEA and is one of the largest databases of mobile numbers in the US.
What’s more, Cognism offers features LeadGenius does not, including:
- Phone-verified mobile number accuracy to help you connect with 87% of your list.
- Database checked and cleaned against global DNC lists.
- Exclusive on-demand verified mobile data set Diamond Data®.
To summarise:
Alternatively, discover other Cognism competitors👇
Key features of Cognism vs LeadGenius
Cognism
Cognism is a leading B2B database provider in Europe, offering senior-level contacts.
With targeted precision and regularly updated, compliant data, the platform empowers sales, marketing, RevOps, and GTM leaders to build strong pipelines and consistently drive revenue growth.
It includes:
- International data coverage: EMEA, NAM, APAC.
- Exclusive on-demand verified cell phone and email data set Diamond Data®.
- A mobile phone number coverage leader in the US.
- The most complete data in the EMEA.
- Intent data powered by Bombora.
- Unrestricted views and individual and page-level exporting.*
- Advanced contextual data points and sales trigger alerts.
- CRM and sales engagement integration tools are included in every package.
- Cognism AI Search - Find prospects using ChatGPT-style textual or voice prompts.
LeadGenius
LeadGenius has several key features to empower sales and marketing teams to spend more time closing leads.
These include:
- Personalised datasets.
- On demand sourcing.
- Account and contact insights and monitoring.
Cognism vs LeadGenius: Databases
LeadGenius offers a dataset from LATAM, APAC, EMEA, AMER and ANZ.
Cognism’s dataset offers the most complete coverage in EMEA. The tool has research teams in the EU and the US, making it a great option for anyone looking to find highly targeted global leads that also include NAM and APAC.
Quality is of utmost importance to Cognism, with verified numbers, the most complete data in Europe and next-level mobile number coverage in the United States.
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Where do Cognism and LeadGenius get their data?
According to the LeadGenius Privacy Policy, the tool collects personal information from the following sources:
- Customers, business partners, service providers, social media networks, and advertising partners.
- Publicly available sources - websites, public “yellow pages”, blogs, social media sites, search engine results etc.
- Third-party sources users connect to the platform.
- Companies that provide personal information to supplement existing data.
- Referral information.
Cognism gathers data via its proprietary sources and fills in the gaps from third-party data providers, publicly available sources, manual research and strategic partnerships.
Cognism ensures up-to-date and high-quality B2B data via machine learning processes that check millions of data points daily. A team of in-house researchers verifies the data, ensuring quality and compliance. This stringent verification process applies to Cognism’s entire database.
However, Cognism takes data verification to the next level through its exclusive data asset, Diamond Data®.
Diamond Data® comprises phone-verified mobile numbers that make it three times more likely that you’ll connect with your ideal customer. The team phone verifies mobile numbers and includes contacts specifically requested by customers leveraging the Diamonds-on-Demand® service.
Diamond Data® allows sales teams to connect with 87% of prospecting lists. Companies are seeing a 54% increase in mobile coverage, and ROI is increasing due to 70% of outbound meetings booked from Cognism mobiles.
Here’s an infographic detailing the difference between Cognism’s mobile numbers and standard mobile numbers👇
* The study was conducted by an independent organisation calling 1,000 contacts’ mobiles.
Thinking of switching from LeadGenius?
Learn more about how Cognism helps you have more conversations with the decision-makers you WANT to do business with. Book a call with a data expert.
LeadGenius versus Cognism: Compliance
LeadGenius mention aligning with the California Consumer Privacy Act (CCPA) and being GDPR compliant.
Cognism is GDPR and CCPA compliant and scrubs all mobile numbers against:
- TPS/CTPS lists in the UK.
- Do-Not-Call lists in the USA, Canada, Australia and European countries, including Germany, France, Spain, Ireland, Belgium, Croatia, Portugal, Sweden and more.
If a number is marked as TPS or DNC, it means that the user has opted out of receiving unsolicited phone calls by applying to the national do-not-call registry.
Cognism allows admins to choose whether to hide or show contacts on DNC lists from reps. Meaning that its customers have complete confidence in the legality of its outreach.
The platform follows these compliance-based actions:
- A stringent B2B data verification process.
- Ensures all data is legally sourced and of the utmost quality.
- Provides users with a notified database.
Customers like Corporate Traveller praise Cognism for its commitment to compliance:
“Compliance is a major factor when considering how best to access prospect data, and choosing a partner that can combine GDPR conformity, great coverage of the UK market and deliver constantly updated qualified mobile numbers and contact details meant Cognism was the right choice for us.”
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Remember, choosing a provider serious about compliance isn’t only about ensuring you don’t incur a hefty fine but also that your teams can prospect confidently.
Henderson Scott saw the effects of having quality, compliant data when they invested in Cognism:
“Cognism is our comfort blanket when it comes to compliance.”
“Whenever a prospect asks where we get their data from, we can confidently say that we’ve sourced their information from a reputable ISO 27001 and SOC Type II certification data company.”
“With Cognism, you aren’t snowing yourself under with ICO complaints. I couldn’t recommend it enough.”
LeadGenius vs Cognism: Usability
LeadGenius is built for SMEs, so the tool doesn’t have as many features and add-ons as others in the market. However, LeadGenius reviews show that users are pleased with the reliable and helpful support they get from AEs.
Cognism customers speak highly of its interface, usability and support:
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“The GDPR-compliant and accurate data Cognism provides for us really helps shorten our sales cycles and allows us to get B2B data at the click of a button for whoever we would like to contact.”
G2
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“I want to focus on the two strongest areas where Cognism is the strongest. Firstly, its ability to get more accurate mobile phone numbers and the direct office numbers that any other tool on the market. Secondly, is its integration with both our CRM, Salesforce and Sales Enablement Platform, Outreach”
G2
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“The amount of correct data that is presented on cognism is by far the best out of any tool I have ever used. With the plugin, it is both so easy to use and set up.”
G2
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Quality data & 75% faster prospecting?
Connect with the right decision-makers and speed up prospecting with Cognism’s AI search.
Comparing the pricing of LeadGenius and Cognism**
Cognism pricing
Cognism’s pricing model was created to overcome the scarcity mindset, allowing teams to prospect into their target accounts without worrying about credits. Its plans best suit individual contributors who:
- Don’t want to worry about credits and volume.
- Do want to get the best possible data for their target accounts.
Cognism users get unrestricted views and page-level exporting*. This includes emails, mobile numbers, firmographic data, technologies, sales trigger events, etc. The data is visible from the get-go, allowing users to make informed decisions when exporting data to their systems.
Marketing and RevOps teams that need Cognism for list building and enrichment workflows have access to packages that are suitable for bulk exporting as well.
Cognism grants all its users access to the following:
- The Cognism web app.
- The Cognism Chrome Extension.
- All available integrations.
In addition to this, users can add intent data and Diamonds-on-Demand® to their package.
LeadGenius pricing
LeadGenius does not have any pricing information available on its website or G2 profile. Hence, it’s unclear what packages it offers or how much credits to view contact data will cost.
To find out what you get with a LeadGenius subscription, you must fill in a form to book a demo.
**Pricing information for LeadGenius and Cognism is dependent on your company’s needs. For accurate pricing, please contact your preferred data provider.
FAQs about LeadGenius vs Cognism
LeadGenius is an intelligent data service vendor that helps B2B sales and marketing teams grow their outbound processes using machine learning and a global network of human researchers.
LeadGenius does not have any pricing information available on its website or G2 profile. Hence, it’s unclear what packages they offer or how much credits to view contact data will cost.
To find out what you get with LeadGenius, you must fill in a form to book a demo.
Cognism is the better choice for businesses looking for a sales intelligence platform that offers up-to-date, reliable data in an easy-to-use interface. The quality of its verified mobiles and B2B emails are unmatched by LeadGenius, as are its extensive features and excellent customer service.
So, if you’re looking for the best tool to help you reach potential leads and target customers, Cognism is the clear winner.
Yes, Cognism is an excellent alternative when comparing LeadGenius competitors. Cognism provides highly accurate and up-to-date contact information that helps sales and marketing teams find the information they need to make fewer calls, contact the most relevant people, and hit quota faster.
Furthermore, Cognism has received overwhelmingly positive reviews from its users. In particular, many users praise its user-friendly interface, accurate data and excellent customer service.
How B2B sales and marketing teams say they use Cognism
Enough about Cognism vs LeadGenius!
What do actual Cognism customers have to say about the tool?
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meetings booked with Cognism's mobile numbers
leads enriched
“Approximately 4,000 leads each month are enriched by our SDR team using Cognism’s database. ”
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saw ROI in 8 weeks
achieved target with 70% fewer calls
“The sales managers used to make 100-150 calls per day. Now they can achieve their targets by making 30 calls per day because they are calling prospects who actually pick up the phone. That’s more results, less calls.”
Read the full case study
increase in conversion rates
worse performance if Cognism is removed from SDR workflow
“We did a split test between a well-established US competitor and Cognism for data quality in Europe. Side-by-side, we saw a really big difference between the two providers. Cognism had a 60% improvement in conversion rates”
Read the full case studyTry Cognism, a LeadGenius alternative
Cognism vs LeadGenius - who to choose?
Cognism is a LeadGenius competitor with the most complete data in the EMEA and leader when it comes to mobile coverage in the US. Even better, it’s the only data provider actively phone-verifying mobile numbers, making it an excellent choice for global prospecting.
With Cognism, you get more:
✔️ More mobile numbers that go through to the right contacts.
✔️ More confidence when prospecting.
✔️ More targeted leads.
✔️ And more incoming revenue.
Start making every month your best month. Test the data by getting 25 free leads today!