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Cognism vs RocketReach

If compliance matters, Cognism is the go-to solution. With GDPR, CCPA compliance, and DNC-screened data, Cognism helps you drive revenue without the regulatory risk.

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How does Cognism match up?
RocketReach
No credit ceilings
Verified data
GDPR & CCPA compliant
Strong international coverage

Why thousands of brands have switched to Cognism

01

30% better data quality

Cognism is known for its mobile data, which is why many customers have made the switch.

They report higher first‑connect rates and fewer wasted dials.

"Cognism’s data quality was about 30% better than everything else we were looking at.” Dave, Mollie

02

80% more accurate data

Customers switching to Cognism consistently see better match rates, powered by governed, phone-verified data.

“We’re really happy with Cognism’s data quality, which was 80% accurate after evaluation. Apollo and Lusha had inconsistent data, especially for European prospects.” Victor, Docfield

03

95-99% email deliverability 

Customers switching to Cognism see better email deliverability, driving more connects and stronger campaign results.

“If you want to keep your data fresh and get new contacts, Cognism can help match specific companies to a hot list, compile lists, assess intent and enrich your existing prospects.” Dom, CEC Marketing

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What’s the difference between RocketReach and Cognism?

When comparing RocketReach to Cognism, consider the features, data coverage, compliance, and data quality each tool offers.

Here's a summary of Cognsm vs RocketReach:

Cognism
RocketReach
Best for
Cognism
Larger sales, marketing, RevOps and GTMOps teams looking to drive customer revenue growth in Europe.
RocketReach
Teams focused on email prospecting within the US.
Pricing
Cognism
Two tiers to choose from to suit your needs best. Unrestricted views/ individual and page-level exporting on all packages.*
RocketReach
Unlimited lookups available on specific packages and plans.
Integrations
Cognism
Included in all packages: Salesforce, HubSpot, MS Dynamics, Pipedrive, Salesloft, Bullhorn, Outreach & Zapier.
RocketReach
Dependent on plan: HubSpot, Salesloft, Outreach, Bullhorn & Salesforce.
Compliance status
Cognism
GDPR & CCPA compliant, SOC 2 accreditations, TPS & DNC screening across 13 countries & notified database.
RocketReach
CCPA compliant & SOC 2 accreditations.
Browser extension
Cognism
Compatible with LinkedIn, Sales Navigator, Recruiter, Salesforce, HubSpot, Outreach, and company domains.
RocketReach
Compatible with LinkedIn, AngelList, or Crunchbase and company websites.
Intent data
Cognism
Bombora intent data with 12 topics included in the Elevate package. Add more topics as an add-on.
RocketReach
Foundry intent data (7.8k topics)
Enrichment
Cognism
API enrichment and on-demand CSV enrichment.
RocketReach
CSV & API enrichment.
Phone-verification/ research on-demand service
Cognism
Exclusive phone-verified Diamond Data® mobiles & on-demand-verification service.
RocketReach
Verification steps.

Alternatively, see other Cognism comparisons👇

Key features of Cognism vs RocketReach

Cognism equips teams with everything they need to exceed quota month over month. It focuses on supplying accurate global B2B data that’s compliant with GDPR and CCPA regulations.

RocketReach markets global emails and phone numbers and has the ability to create prospecting lists with AI-powered recommendations.

Here’s a list of both tools’ features, side by side:

Cognism

Sales Companion

For personalised access to in-depth account data to ensure fresh and fast outreach.

Phone-verified cell phone numbers

To help you connect with 87% of your list.

Diamond Data®

Exclusive on-demand verified cell phone and email data set.

Unrestricted access to person and company-level data*

Subject to a generous fair usage policy.

Enrich

API enrichment and on-demand CSV enrichment.

Intent & Signal data

Intent data by Bombora. Real time signal data for hiring trends, funding rounds, and technographic insights.

International coverage

EMEA, NAM, APAC.

Integrations at no extra cost

Salesforce, HubSpot, MS Dynamics, Pipedrive, Salesloft, Outreach & Zapier.

GDPR and CCPA-compliant

SOC 2 accreditations, TPS & DNC screening across 13 countries & notified database.

AI Search

Find prospects using ChatGPT-style textual or voice prompts.

RocketReach

Contact database

A database of personal and professional emails, plus mobile and direct dials.

Browser extension

Find contact information directly while browsing online.

Foundry intent data

Provides intent signals based on digital activity, helping teams spot potential buyers.

Org charts and company trends

Displays company structures and growth patterns to guide prospecting.

CRM Enrich

Updates existing CRM records with additional contact and company details.

CRM integrations

Connects to CRMs for easier workflow management.

Why Cognism?

“Being able to request Diamond verification and use Diamond Data® is a huge benefit as you can be sure the person you’re trying to reach will be the one to pick up the phone.”
Read the full case study
Cody Federmann
Cody Federmann
Regional Director of Business Development @Precoa
“I’ve seen that your numbers are better than your competitors. The team complains less about connectivity now. We have better connect rates, and that’s impressive considering we go after a niche audience.”
Read the full case study
56%
closed/won deals sourced

Director of Revenue Operations @Openprise
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RocketReach versus Cognism: Compliance

RocketReach states it is CCPA compliant. However, the tool does not confirm GDPR compliance in its privacy policy. Rather, it gives users the option to hide EU data from search, leaving the user with the onus of ensuring compliance. 

RocketReach’s website and privacy policy do not mention DNC lists, and its database includes personal email addresses, which requires additional consent and compliance obligations.

“Cognism is our comfort blanket when it comes to compliance.” “Whenever a prospect asks where we get their data from, we can confidently say that we’ve sourced their information from a reputable ISO 27001 and SOC Type II certification data company.”
Read the full case study
1612964195108-1
Richard Caldicott
IT Director @Henderson Scott

Cognism is GDPR and CCPA compliant and scrubs all mobile numbers against:

  • TPS/CTPS lists in the UK.
  • Do-Not-Call lists in the USA, Canada, Australia and European countries, including Germany, France, Spain, Ireland, Belgium, Croatia, Portugal, Sweden and more. 

If a number is marked as TPS or DNC, it means that the user has opted out of receiving unsolicited phone calls by applying to the national do-not-call registry. 

Cognism allows admins to choose whether to hide or show contacts that are on DNC lists from reps. Meaning that its customers have complete confidence in the legality of its outreach.

The Cognism platform follows these compliance-based actions: 

  • A stringent B2B data verification process. 
  • Ensures all data is legally sourced and of the utmost quality.
  • Is regulated by the ICO and provides users with a notified database.

RocketReach vs Cognism: Usability & Integrations

RocketReach reviews confirm the platform is easy to use and set up with nice filtering. When it comes to integrations, you’ll have to choose the highest-tier package for Salesforce integration.

Cognism customers speak highly of its interface, usability, support, and integrations, which are available on all packages at no extra charge (Salesforce included).

Then there’s the AI advantages:

  • Web app & extension: Build targeted lists in the Cognism web app, while the Sales Companion extension delivers compliant data directly in LinkedIn, websites, and CRMs.

  • AI Search: Filter companies and contacts with natural language prompts, such as “Show me CMOs at FinTech companies in Germany.”

  • Sales Companion: Get a territory-ready dashboard with AI-powered recommendations, enriched by intent surges, funding alerts, hiring signals, and company events.

  • Smart Personas: Describe your business once, and Cortex builds persona-driven filters, instantly recommending the right contacts, intent topics, and technographics.

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Sounds great, but...

Rocketreach is better for US prospecting. 

While Cognism is known for its excellent EMEA data coverage, it’s not lacking in the US. Customers have reported 90% accuracy in US markets, with praise for contacts in niche markets. 

0%

Data Accuracy in the US (Darwinbox)

0%

Influenced closed/won deals (Openprise)

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Cognism vs RocketReach: Databases & Data Coverage

RocketReach does not mention what global data coverage it offers, only that it has worldwide coverage. 

What’s more, RocketReach reviews mention a need for more mobiles and direct dials, and accuracy could use improvement.

Cognism’s dataset offers the most complete coverage in the EMEA. The tool has EU and US research teams, making it a great option for anyone looking to find highly targeted global leads, including NAM and APAC.

Quality is of utmost importance to Cognism, with verified numbers and emails, the most complete data in Europe and next-level mobile number coverage in the United States.

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Where do Cognism and RocketReach get their data?

RocketReach collects data from the following sources:

  • Data provided by users via contact forms, email and account creation.
  • Automated means such as single sign-on, cookies, pixel tags, or similar technologies and device usage information when using its services.
  • Publicly available information including social media sites, corporate websites and public records. RocketReach technology may then make assumptions based on publicly available information, such as inferring professional email addresses based on common formats used at a particular company.
  • Google API and third parties such as people directories, data brokers, corporate information directories and other entities. 
  • The RocketReach Community Program where customers opt-in and choose to share personal data such as address book information, email header, contact information, email signature blocks, etc. 

Cognism gathers data via its proprietary sources and fills in the gaps from third-party data providers, publicly available sources, manual research and strategic partnerships. 

Machine learning processes check millions of data points daily, and a team of researchers verifies the data. This ensures accuracy and compliance, and the stringent verification process applies to Cognism’s entire database.

However, Cognism takes data verification to the next level through its exclusive data asset, Diamond Data®.

Diamond Data® comprises phone-verified mobile numbers that make it 3x more likely you’ll connect with your ideal customer. The team phone verifies mobile numbers and includes contacts specifically requested by customers leveraging the Diamonds-on-Demand® service. RocketReach does not provide a similar service.

Diamond Data® allows sales teams to connect with 87% of prospecting lists. Companies are seeing a 54% increase in mobile coverage, and ROI is increasing due to 70% of outbound meetings booked from Cognism mobiles. 

Here’s how Cognism mobile phone numbers differ from standard mobile numbers. 👇

How standard mobile numbers compare to Cognism's phone-verified numbers.

Sounds great, but...

RocketReach claims to have 98% accurate data. 

RocketReach doesn’t disclose the methodology behind this claim, and accuracy can vary greatly depending on collection, verification, and maintenance. Cognism, powered by Cortex AI, delivers continuously validated, phone-verified data you can rely on for precision and compliance.

Accuracy alone isn’t enough. What matters is depth and relevancy. Cognism’s focus on quality means you get precise, actionable data you can trust.

0%

data accuracy (docfield)

0%

Better conversion rates (Lead Forensics)

0%

Time saved each week (UpCloud)

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Cognism vs RocketReach pricing

**Cognism and RocketReach pricing information is dependent on your company’s needs. For accurate pricing, please contact your preferred data provider.

Cognism Pricing

Cognism’s main packages allow reps unrestricted data views and exports of 25 records at a time.

Cognism’s pricing model is split into two tiers: 

  • Grow gives you the essential quality data you need for your prospecting. With contact and company data, including Cognism’s phone verified Diamond Data®.
  • Elevate gives you all the benefits of Grow with the added benefit of combining Cognism’s high-quality data with advanced intelligence and actionable signals.

In addition to this, users can add more intent data topics (12 are included in the Elevate package) and Diamonds-on-Demand® to their package.

RocketReach Pricing

RocketReach pricing includes three packages:

  • Essentials, which only includes emails.
  • Pro and Ultimate, which includes email and phone.  

Packages offer unlimited emails and numbers (depending on the plan), subject to a fair usage policy. 

RocketReach Pro and Ultimate plans include integrations with Salesloft, Hubspot and Outreach. Salesforce integration is only available on the Ultimate plan.

FAQs about RocketReach vs Cognism

RocketReach is a sales intelligence tool. It supplies emails, mobiles and direct dials to sales, marketing and recruitment teams.

Similar tools include Cognism, Kaspr, Apollo.io and ZoomInfo.

The cost of RocketReach is based on three packages, Essentials, which only includes emails, Pro and Ultimate, which includes email and phone.

While RocketReach might appear more affordable than other data providers, you must consider the features, compliance, accuracy and coverage of the data you need for your business. 

For instance, not all plans include integrations, and there is no verification on-demand service like its competitor, Cognism. 

Integrations are available on all Cognism packages, and the tool takes data verification to the next level through its exclusive data asset, Diamond Data®, which provides phone-verified mobile number accuracy to help you connect with up to 87% of your list.

What’s more, Cognism is GDPR and CCPA-compliant, and the database is checked and cleaned against global DNC lists.

👉 Give Cognism a try with a free data sample tailored to your ICP.

Cognism and RocketReach source intent data but from different providers. Cognism partnered with the industry leader Bombora, while RocketReach uses Foundry. 

Foundry uses proprietary and first-party data to determine intent. Second-party data comes from behaviours shown on Foundry’s owned and operated properties.

Bombora’s intent data is consent-based and collected from a cooperative of 5,000 B2B sites, where B2B buyers actively research a topic when they’re ready to make a purchase. 

  • It considers the historical baseline or typical content consumption when calculating intent.
  • It considers the context and the length of each interaction.
  • Bombora’s dataset is 70% exclusive.

Combining Bombora’s buyer intent with Cognism’s contact data, you can find, prioritise, and connect the right prospects at the right time. It shortens the sales cycle, improves targeting, and creates a more relevant buyer journey.

👉 Ready to find out more? Speak to a Cognism Data Expert.

Cognism is one of the best RocketReach alternatives, with the largest mobile coverage in the US (2x than other providers) and the most complete data in the EMEA. 

What’s more, Cognism offers features RocketReach software does not, including: 

  • Phone-verified mobile number accuracy to help you connect with up to 87% of your list.
  • Database checked and cleaned against global DNC lists.
  • Exclusive on-demand verified mobile data set Diamond Data®.

Cognism is the better choice for businesses looking for a sales intelligence platform that offers up-to-date, accurate data in an easy-to-use interface.

The quality of its verified mobiles and B2B emails are unmatched by RocketReach, as are its extensive features and excellent customer service. 

So, if you’re looking for the best tool to help you reach out to potential leads and target customers, Cognism is the clear winner.

Yes, Cognism is an excellent alternative when comparing RocketReach competitors. 

Cognism provides highly accurate and up-to-date contact information that helps sales and marketing teams find the information they need to make fewer calls, contact the most relevant people, and hit quota faster. 

Furthermore, Cognism has received overwhelmingly positive reviews from its users. In particular, many users praise its user-friendly interface, accurate data and excellent customer service.

Try Cognism, a RocketReach alternative

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