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Comparing Cognism vs RocketReach

How does Cognism compare to RocketReach?

Here are three reasons why Cognism wins: 

01

Verified contact data

Cognism has Diamond Data®, which arms sales teams with phone-verified mobile numbers. With it, you can start meaningful conversations with key decision-makers.

02

Unrestricted views

Cognism’s pricing model was created to overcome the scarcity mindset, allowing teams to prospect into their target accounts without worrying about credits. Users have access to unrestricted views and individual and page-level exporting.*

03

Strict compliance

  • GDPR, CCPA and SOC2 accreditations are standard.
  • Provides users with a notified database.
  • Scrubs numbers against TPS/CTPS lists in the UK and DNC lists in over 13 countries. 
Fresh, high-quality contact data you can trust? Book a demo and test our data!

In this article, we’ll explain how Cognism compares to RocketReach so you can make an informed decision when selecting your next data provider. 👇Scroll to learn more about RocketReach pricing, features, user reviews and more!

What’s the difference between RocketReach and Cognism?

When comparing RocketReach to Cognism, consider the features, data coverage, compliance, and data quality each tool offers.

Here's a summary of Cognsm vs RocketReach:
Cognism
RocketReach
Best for
Cognism
Larger sales, marketing, RevOps and GTMOps teams looking to drive customer revenue growth in Europe.
RocketReach
Teams focused on email prospecting within the US.
Pricing
Cognism
Unrestricted views/ individual and page-level exporting on all packages.*
RocketReach
Unlimited lookups available on specific packages and plans.
Integrations
Cognism
Included in all packages: Salesforce, Hubspot, MS Dynamics, Pipedrive, Salesloft, Outreach & Zapier.
RocketReach
Dependent on plan: HubSpot, Salesloft, Outreach & Salesforce.
Compliance status
Cognism
GDPR & CCPA compliant, SOC 2 accreditations, TPS & DNC screening across 13 countries, B2B data only & notified database.
RocketReach
CCPA compliant & SOC 2 accreditations.
Browser extension
Cognism
Compatible with LinkedIn, Sales Navigator, Recruiter, Salesforce, HubSpot, Outreach, and company domains.
RocketReach
Compatible with LinkedIn, AngelList, or Crunchbase and company websites.
Intent data
Cognism
Bombora intent data ( 14k topics)
RocketReach
Foundry intent data (7.8k topics)
Phone-verification/ research on-demand service
Cognism
Exclusive phone-verified Diamond Data mobiles & on-demand-verification service.
RocketReach
Verification steps.

Alternatively, see other Cognism comparisons👇

Key features of Cognism vs RocketReach

Cognism

Cognism provides Europe’s leading B2B database of senior-level contacts. Through precise targeting and consistently refreshed, compliant data, we enable businesses to build strong pipelines and repeatably solidify their revenue growth.

Features include:

  • International data coverage: EMEA, NAM, APAC. 
  • Exclusive on-demand verified cell phone and email data set Diamond Data®.
  • A mobile phone number coverage leader in the US (2x more than other providers).
  • The most complete data in the EMEA.
  • Intent data powered by Bombora.
  • Unrestricted views and individual and page-level exporting.*
  • Advanced contextual data points and sales trigger alerts.
  • CRM and sales engagement integration tools are included in every package.
  • Find prospects using ChatGPT-style textual or voice prompts with Cognism AI Search.

*Subject to a generous fair usage policy

RocketReach

RocketReach markets global emails and phone numbers and has the ability to create prospecting lists with AI-powered recommendations. Features include:

  • A database of personal and professional emails, plus mobile and direct dials.
  • Browser extension.
  • Foundry intent data.
  • Org charts and company trends.
  • CRM Enrich.
  • CRM integrations.

Why not get started with Cognism right away?

Here's 25 free leads for you!

Cognism vs RocketReach: Databases

RocketReach does not mention what global data coverage it offers, only that it has worldwide coverage. 

What’s more, RocketReach reviews mention a need for more mobiles and direct dials, and accuracy could use improvement.

Cognism’s dataset offers the most complete coverage in the EMEA. The tool has EU and US research teams, making it a great option for anyone looking to find highly targeted global leads, including NAM and APAC.

Quality is of utmost importance to Cognism, with verified numbers and emails, the most complete data in Europe and next-level mobile number coverage in the United States.

Your next best customer - Mobile

Where do Cognism and RocketReach get their data?

RocketReach collects data from the following sources:

  • Data provided by users via contact forms, email and account creation.
  • Automated means such as single sign-on, cookies, pixel tags, or similar technologies and device usage information when using its services.
  • Publicly available information including social media sites, corporate websites and public records. RocketReach technology may then make assumptions based on publicly available information, such as inferring professional email addresses based on common formats used at a particular company.
  • Google API and third parties such as people directories, data brokers, corporate information directories and other entities. 
  • The RocketReach Community Program where customers opt-in and choose to share personal data such as address book information, email header, contact information, email signature blocks, etc. 
Cognism gathers data via its proprietary sources and fills in the gaps from third-party data providers, publicly available sources, manual research and strategic partnerships. 

Cognism ensures up-to-date and high-quality B2B data via machine learning processes that check millions of data points daily. A team of in-house researchers verifies the data, ensuring quality and compliance. This stringent verification process applies to Cognism’s entire database.

However, Cognism takes data verification to the next level through its exclusive data asset, Diamond Data®.

Diamond Data® comprises phone-verified mobile numbers that make it three times more likely that you’ll connect with your ideal customer. The team phone verifies mobile numbers and includes contacts specifically requested by customers leveraging the Diamonds-on-Demand® service—RocketReach does not provide a similar service. 

Diamond Data® allows sales teams to connect with 87% of prospecting lists. Companies are seeing a 54% increase in mobile coverage, and ROI is increasing due to 70% of outbound meetings booked from Cognism mobiles. 

Here’s an infographic detailing the difference between Cognism’s mobile numbers and standard mobile numbers👇

Diamond-Data-Landing-Page-graphic-1

* The study was conducted by an independent organisation calling 1,000 contacts' mobiles

Thinking of switching from RocketReach?
Learn more about how Cognism helps you have more conversations with the people you WANT to do business with. Book a call with a data expert.

RocketReach versus Cognism: Compliance

RocketReach states it is CCPA compliant. The tool does not confirm GDPR compliance in its privacy policy. Rather, they give users the option to hide EU data from search. This leaves the onus of ensuring compliance on the user. 

RocketReach's website and privacy policy do not mention DNC lists, and its database includes personal email addresses, which requires additional consent and compliance obligations.

Cognism is GDPR and CCPA compliant and scrubs all mobile numbers against:

  • TPS/CTPS lists in the UK.
  • Do-Not-Call lists in the USA, Canada, Australia and European countries, including Germany, France, Spain, Ireland, Belgium, Croatia, Portugal, Sweden and more.

If a number is marked as TPS or DNC, it means that the user has opted out of receiving unsolicited phone calls by applying to the national do-not-call registry. 

Cognism allows admins to choose whether to hide or show contacts on DNC lists from reps. Meaning that its customers have complete confidence in the legality of its outreach.

The platform follows these compliance-based actions: 

  • A stringent B2B data verification process. 
  • Ensures all data is legally sourced and of the utmost quality.
  • Provides users with a notified database.
  • Excludes personal emails for lower legal risks. 
compliance image

Customers like Corporate Traveller praise Cognism for its commitment to compliance:

“Compliance is a major factor when considering how best to access prospect data, and choosing a partner that can combine GDPR conformity, great coverage of the UK market and deliver constantly updated qualified mobile numbers and contact details meant Cognism was the right choice for us.”

Remember, choosing a provider serious about compliance isn’t only about ensuring you don’t incur a hefty fine but also that your teams can prospect confidently. 

Henderson Scott saw the effects of having quality, compliant data when they invested in Cognism: 

“Cognism is our comfort blanket when it comes to compliance.” 

“Whenever a prospect asks where we get their data from, we can confidently say that we’ve sourced their information from a reputable ISO 27001 and SOC Type II certification data company.” 

“With Cognism, you aren’t snowing yourself under with ICO complaints. I couldn’t recommend it enough.”

RocketReach vs Cognism: Usability & integrations

RocketReach reviews confirm the platform is easy to use and set up with nice filtering. When it comes to integrations, you’ll have to choose the highest tier package for Salesforce integration. 

Cognism customers speak highly of the interface, usability and support and integrations (Salesforce included) are available on all packages at no extra charge. 

jonathan-bradley-g2-review
Jonathan B.

“The platform is very easy to use and rich in functionality. No data platform is perfect, but my team trust the data in Cognism, which is a big plus. The integration just works, and the chrome extension for LinkedIn contacts is a huge time saver! ”

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Michael M.

“Contact Data is actually accurate and complete, especially in unconventional industies. This is is direct comparison with ZoomInfo, Apollo, LeadIQ, and others.”

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tom-williams-g2-review
Tom W.

“The amount of correct data that is presented on cognism is by far the best out of any tool I have ever used. With the plugin, it is both so easy to use and set up.”

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Quality data & 75% faster prospecting? 

Connect with the right decision-makers and speed up prospecting with Cognism’s AI search.

Comparing the pricing of RocketReach and Cognism**

Cognism pricing

Cognism’s pricing model was created to overcome the scarcity mindset, allowing teams to prospect into their target accounts without worrying about credits. Its seat plans best suit individual contributors who:

  • Don’t want to worry about credits and volume.
  • Do want to get the best possible data for their target accounts.

Cognism users get unrestricted views and page-level exporting*. This includes emails, mobile numbers, firmographic data, technologies, sales trigger events, etc. All European and US data is visible from the get-go, allowing users to make informed decisions when exporting data to their systems.

Marketing and RevOps teams that need Cognism for list building and enrichment workflows can also access packages suitable for bulk exporting.

Cognism grants all its users access to the following:

  • The Cognism web app.
  • The Cognism Chrome Extension.
  • All available integrations.

In addition to this, users can add intent data and Diamonds-on-Demand® to their package.

RocketReach pricing

RocketReach pricing includes three packages:

  • Essentials, which only includes emails.
  • Pro and Ultimate, which includes email and phone.  

Packages offer unlimited emails and numbers (depending on the plan), subject to a fair usage policy. 

RocketReach Pro and Ultimate plans include integrations with Salesloft, Hubspot and Outreach. Salesforce integration is only available on the Ultimate plan.

**Pricing information for RocketReach and Cognism is dependent on your company’s needs. For accurate pricing, please contact your preferred data provider.

FAQs about RocketReach vs Cognism

RocketReach is a sales intelligence tool. It supplies emails, mobiles and direct dials to sales, marketing and recruitment teams.

Similar tools include Cognism, Kaspr, Apollo.io and ZoomInfo.

The cost of RocketReach is based on three packages, Essentials, which only includes emails, Pro and Ultimate, which includes email and phone. The base package starts at $468 annually. 

While RocketReach might appear more affordable than other data providers, you must consider the features, compliance, accuracy and coverage of the data you need for your business. 

For instance, not all plans include integrations, and there is no verification on-demand service like its competitor, Cognism. 

Integrations are available on all Cognism packages, and the tool takes data verification to the next level through its exclusive data asset, Diamond Data®, which provides phone-verified mobile number accuracy to help you connect with 87% of your list.

What’s more, Cognism is GDPR and CCPA-compliant, and the database is checked and cleaned against global DNC lists.

👉Give Cognism a try with a free data sample tailored to your ICP.

Cognism and RocketReach source intent data but from different providers. Cognism partnered with the industry leader Bombora, while RocketReach uses Foundry. 

Foundry uses proprietary and first-party data to determine intent. Second-party data comes from behaviours shown on Foundry’s owned and operated properties.

Bombora’s intent data is consent-based and collected from a cooperative of 5,000 B2B sites, where B2B buyers actively research a topic when they’re ready to make a purchase. 

  • It considers the historical baseline or typical content consumption when calculating intent.
  • It considers the context and the length of each interaction.
  • Bombora’s dataset is 70% exclusive.

Combining Bombora’s buyer intent with Cognism’s contact data, you can find, prioritise, and connect the right prospects at the right time. It shortens the sales cycle, improves targeting, and creates a more relevant buyer journey.

👉Ready to find out more? Speak to a Cognism Data Expert.

Cognism is one of the best RocketReach alternatives, with the largest mobile coverage in the US (2x than other providers) and the most complete data in the EMEA. 

What's more, Cognism offers features RocketReach software does not, including: 

  • Phone-verified mobile number accuracy to help you connect with 87% of your list.
  • Database checked and cleaned against global DNC lists.
  • Exclusive on-demand verified mobile data set Diamond Data®.

Cognism is the better choice for businesses looking for a sales intelligence platform that offers up-to-date, accurate data in an easy-to-use interface.

The quality of its verified mobiles and B2B emails are unmatched by RocketReach, as are its extensive features and excellent customer service. 

So, if you’re looking for the best tool to help you reach out to potential leads and target customers, Cognism is the clear winner.

Yes, Cognism is an excellent alternative when comparing RocketReach competitors. 

Cognism provides highly accurate and up-to-date contact information that helps sales and marketing teams find the information they need to make fewer calls, contact the most relevant people, and hit quota faster. 

Furthermore, Cognism has received overwhelmingly positive reviews from its users. In particular, many users praise its user-friendly interface, accurate data and excellent customer service.

How B2B sales and marketing teams use Cognism

Enough about Cognism vs RocketReach. 

What do actual Cognism customers have to say about the tool? 

10%
new business meetings booked with Cognism data
15%
Increase in conversion rate

“Today we’re able to measure bad data trends over time. These trends show that Cognism is our most consistent provider of quality phone numbers without any degradation. It also shows that Cognism has very high coverage across all of our key segments.”

Read the full case study
Jonny Fianu
Global Head of Revenue Operations @ComplyAdvantage
30%
increase in conversion rates
50%
worse performance if Cognism is removed from SDR workflow

“If you are looking for one B2B data provider to power the UK, Europe and North America. Cognism’s got you covered.”

Read the full case study
Paul Thomas
CEO @Lead Forensics
8
saw ROI in 8 weeks
70%
achieved target with 70% fewer calls

“The sales managers used to make 100-150 calls per day. Now they can achieve their targets by making 30 calls per day because they are calling prospects who actually pick up the phone. That’s more results, less calls.”

Read the full case study
George McKenna
Head of Cloud Sales @Ultima

Try Cognism, a RocketReach alternative

Cognism vs RocketReach - who to choose? 

Cognism is a RocketReach competitor with the most complete data in the EMEA and next-level mobile coverage in the US. Even better, it’s the only data provider actively phone-verifying mobile numbers, making it an excellent choice for global prospecting.

With Cognism, you get more:

✔️ More mobile numbers that go through to the right contacts. 

✔️ More confidence when prospecting.

✔️ More targeted leads.

✔️ And more incoming revenue.

Start making every month your best month. Book your demo today!