Cognism vs SalesIntel: Databases
Where do Cognism and SalesIntel get their data?
SalesIntel gets its data from crowdsourcing, in which users of its apps and services contribute contact data to its Business Contact Database.
This means:
Whatever you link to SalesIntel and its services, you’re agreeing to transmit your information to SalesIntel, and for SalesIntel to add this information to its Business Contact Database.
This data then goes through machine verification, followed by human verification, where prospects are called and emailed to confirm details. Users do have the option to use SalesIntel’s research-on-demand service. However, it is limited to 10 research credits per month, and some users say it takes a long time to get feedback.
Cognism gathers data via its proprietary sources and fills in the gaps from third-party data providers, publicly available sources, manual research and strategic partnerships.
Data accuracy and currency are ensured via machine learning processes that check millions of data points daily. A team of researchers verify the data, ensuring accuracy and compliance. This stringent verification process applies to Cognism’s entire database.
However, Cognism takes data verification to the next level through its exclusive data asset, Diamond Data®.
Diamond Data® comprises phone-verified mobile numbers that make it 3x more likely you’ll connect with your ideal customer. The team manually verifies mobile phone numbers with a phone call and includes contacts specifically requested by customers leveraging the Diamonds-on-Demand® service. These contacts are verified in less than 48 hours.
Diamond Data® allows sales teams to connect with up to 87% of their prospecting lists.
Here’s an infographic detailing the difference that calling factually correct, phone-verified mobiles can make 👇
new business meetings booked with Cognism data
Increase in conversion rate
“Today we’re able to measure bad data trends over time. These trends show that Cognism is our most consistent provider of quality phone numbers without any degradation. It also shows that Cognism has very high coverage across all of our key segments.”
Read the full case study
meetings booked with Cognism's mobile numbers
data accuracy
“On average, 70% of monthly meetings are booked over the phone and every mobile number is pulled from Cognism”
Read the full case study
saw ROI in 8 weeks
achieved target with 70% fewer calls
“The sales managers used to make 100-150 calls per day. Now they can achieve their targets by making 30 calls per day because they are calling prospects who actually pick up the phone. That’s more results, less calls.”
Read the full case study