See what you can do with Cognism
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Our current stack comprises ZoomInfo, Lusha and Cognism. We use Tray.io as a data orchestration layer; this allows us to connect to each provider via an API and to source accounts and contacts from them. When bringing Cognism back into the stack we also looked at other prospective companies that operate in the space, such as Seamless.ai and Salesintel. However, we decided to partner with Cognism due to the vast quality and coverage of the dataset for our target segments.
Today we’re able to measure bad data trends over time. These trends show that Cognism is our most consistent provider of quality phone numbers without any degradation. It also shows that Cognism has very high coverage across all of our key segments.
10%
new business meetings booked with Cognism data
Before Cognism, the record number of meetings booked in one day was 26. With Cognism, our record is 30 meetings booked in a day and 33% of these meetings are with C-Suite Executives!
33%
C-Suite meetings booked
£5.8M
pipeline created in 1 day
The sales managers used to make 100-150 calls per day. Now they can achieve their targets by making 30 calls per day because they are calling prospects who actually pick up the phone. That’s more results, less calls.
8
saw ROI in 8 weeks
70%
achieved target with 70% fewer calls
