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Cognism vs SalesIntel

Sales AI should do more than fire off alerts. Cognism’s Cortex AI delivers governed, verified data. Providing the context GTM teams need to multi-thread in-market decision-makers for faster pipeline.

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How does Cognism match up?
SalesIntel
Strong international coverage
In-house verified data
DNC screening in 14 countries
Integration flexibility

Why thousands of brands have switched to Cognism

01

80% better data accuracy

Cognism provides Diamond Data™ with industry-leading mobile connect rates.

Customers report higher first‑connect rates and fewer wasted dials.

“We’re really happy with Cognism’s data quality, which was 80% accurate after evaluation. Apollo and Lusha had inconsistent data, especially for European prospects.” Victor, Docfield

02

29% more conversions

Customers switching to Cognism report a higher conversion rate and appreciate the quality verified data.

“We also looked at other prospective companies, such as Seamless.ai and Salesintel. However, we decided to partner with Cognism due to the vast quality and coverage of the dataset for our target segments.”  Jonny, ComplyAdvantage

03

ROI in 8 weeks

Cognism does what it says on the tin:

Quality B2B data that connects you with the prospects you want to do business with.

“Our sales cycle is typically 6-8 months long. At Cognism, we saw ROI in 8 weeks from intent data and direct dials. One deal pays for a year’s Cognism subscription.” George, Ultima

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What’s the difference between SalesIntel and Cognism?

When comparing Cognism to SalesIntel, consider the features available and how each can impact your business.

For instance, Cognism is a global leader in contact data, including strong phone and email data. Currently, it has four times more contacts than SalesIntel.

What’s more, SalesIntel does not offer Pipedrive or Zapier integration, while Cognism does. 

Here’s an infographic differentiating Cognism vs SalesIntel:

Cognism
SalesIntel
Best for
Cognism
Larger sales, marketing, RevOps and GTMOps teams looking to drive customer revenue growth in Europe.
SalesIntel
GTM teams in the United States.
Pricing
Cognism
Two tiers to choose from to suit your needs best. Unrestricted views/ individual and page-level exporting on all packages.*
SalesIntel
Unlimited data and enrichment.
Integrations
Cognism
Included in all packages: Salesforce, HubSpot, MS Dynamics, Pipedrive, Salesloft, Bullhorn, Outreach & Zapier.
SalesIntel
Integrates with: Salesforce, Hubspot, Marketo, Salesloft, Outreach, Microsoft Dynamics & Zoho.
Compliance status
Cognism
GDPR & CCPA compliant, SOC 2 accreditations, TPS & DNC screening across 14 countries & notified database.
SalesIntel
CCPA compliant, CAN-SPAM.
Browser extension
Cognism
Compatible with LinkedIn, Sales Navigator, Recruiter, Salesforce, HubSpot, Outreach, and company domains.
SalesIntel
Compatible with company websites, LinkedIn, Sales Navigator, and your CRM.
Intent data
Cognism
Bombora intent data with 12 topics included in the Elevate package. Add more topics as an add-on.
SalesIntel
Bombora intent data.
Enrichment
Cognism
API enrichment and on-demand CSV enrichment.
SalesIntel
Contact, account and inbound lead enrichment.
Phone-verification/ research on-demand service
Cognism
Exclusive phone-verified Diamond Data® mobiles & on-demand-verification service.
SalesIntel
Research on demand service.

Alternatively, see other Cognism comparisons👇

Key features of Cognism vs SalesIntel

Cognism is well-established and trusted across B2B industries and markets. It aims to give businesses the tools to connect with key decision makers and increase revenue month-on-month.

With Cognism, you can access Europe’s leading B2B database of senior-level contacts, compliant with GDPR.

SalesIntel has several key features to help GTM teams increase pipeline velocity.

Here’s a list of both tools’ features, side by side:

Cognism

Sales Companion

For personalised access to in-depth account data to ensure fresh and fast outreach.

Phone-verified cell phone numbers

To help you connect with 87% of your list.

Diamond Data®

Exclusive on-demand verified cell phone and email data set.

Unrestricted access to person and company-level data*

Subject to a generous fair usage policy.

Enrich

API enrichment and on-demand CSV enrichment.

Intent & Signal data

Intent data by Bombora. Real time signal data for hiring trends, funding rounds, and technographic insights.

International coverage

EMEA, NAM, APAC.

Integrations at no extra cost

Salesforce, HubSpot, MS Dynamics, Pipedrive, Salesloft, Outreach & Zapier.

GDPR and CCPA-compliant

SOC 2 accreditations, TPS & DNC screening across 14 countries & notified database.

AI Search

Find prospects using ChatGPT-style textual or voice prompts.

SalesIntel

Data enrichment

Updates and adds contact or company details to existing CRM records.

Intent data by Bombora

Surfaces accounts showing buying signals based on Bombora’s intent topics.

Technographic, firmographic and advanced company search

Filters companies by size, industry, location, or technology use.

Ads, form and ICP intel

Provides insights from ad interactions, web forms, and ICP analysis to refine targeting.

Why Cognism?

“We first looked at Cognism to support the European market. The original plan was to use an additional US data provider to supplement Cognism’s data in this region.” “In the evaluation process, we compared Cognism against five other competitors. We naturally expected Cognism’s data not to perform as well as the others, as it is a UK-based company. However, our results showed that the coverage of US mobile data far outperformed the others.”
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50%
increase in team performance
Paul-Thomas-Lead-Forensics
Paul Thomas
CEO @Lead Forensics
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SalesIntel versus Cognism: Compliance

Cognism and SalesIntel are reliable ways to attain contact databases, and they are in no way affiliated with private parties who sell illegal data lists.

SalesIntel complies with CCPA data protection laws as well as CAN-SPAM. 

“Cognism is our comfort blanket when it comes to compliance.” “Whenever a prospect asks where we get their data from, we can confidently say that we’ve sourced their information from a reputable ISO 27001 and SOC Type II certification data company.”
Read the full case study
1612964195108-1
Richard Caldicott
IT Director @Henderson Scott

Cognism is a globally compliant B2B data provider. Customers praise Cognism as a company that goes above and beyond to ensure customers aren’t violating privacy laws.

While being GDPR and CCPA compliant, Cognism also scrubs all mobile numbers against:

  • TPS/CTPS lists in the UK.
  • Do-Not-Call lists in the USA, Canada, Australia and European countries, including Germany, France, Spain, Ireland, Belgium, Croatia, Portugal, Sweden Italy, and more. 

If a number is marked as TPS or DNC, it means that the user has opted out of receiving unsolicited phone calls by applying to the national do-not-call registry. 

Cognism allows admins to choose whether to hide or show contacts that are on DNC lists from reps. Meaning that its customers have complete confidence in the legality of its outreach.

The Cognism platform follows these compliance-based actions: 

  • A stringent B2B data verification process. 
  • Ensures all data is legally sourced and of the utmost quality.
  • Is regulated by the ICO and provides users with a notified database.

SalesIntel vs Cognism: Usability & Integrations

SalesIntel reviews mention that it is easy to use with a responsive team. The tool offers advanced search filters, scheduled enrichment and the ability to export data directly to CRMs. However, integrations are limited compared to Cognism. 

Cognism integrates with:

  • Salesforce 

  • Hubspot 

  • MS Dynamics 

  • Pipedrive 

  • Salesloft 

  • Outreach 

  • Zapier 

Cognism customers speak highly of the Cognism interface and usability.

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Sounds great, but...

SalesIntel has strong human verification. 

SalesIntel may offer research-on-demand, but it’s capped and outsourced. With Cognism, you get Diamonds on Demand: instant, phone-verified mobiles at scale.

Plus Cortex AI, our governed engine that powers everything from sourcing to compliance. Every record is matched, validated, and screened against 14 DNC lists, then enriched with AI-driven insights.

The result? Verified data you can trust, delivered with speed and scale, so your reps spend less time guessing and more time in live conversations.

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Better conversion rates (Lead Forensics)

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Time saved each week (UpCloud)

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Cognism vs SalesIntel: Databases & Data Coverage

SalesIntel’s data is primarily US-focused. In its Privacy Policy, it states that “The SalesIntel Leads database profiles decision makers and key influencers that are based in the United States.”

However, the software does offer international data for countries that include the UK, Canada, Germany, Belgium, the Netherlands and Singapore.  

What’s more, some users state that the database size is limited, and they need to do a lot of manual work to populate the business information they need. Other reviewers mention a lack of mobile numbers.

Cognism has research teams in the EU and the US, making it a great option for anyone looking to find highly targeted leads on both continents.

Quality is of utmost importance to Cognism, with phone-verified numbers and the most complete data in Europe. Even better, Cognism is a leader when it comes to mobile number coverage in the United States!

Many G2 users agree that it’s a great choice for companies that consider data quality to be important:

“The data is really accurate - we’ve achieved some superb open rates, replies and clicks through to our website. I literally could not be happier with this product so far. It has genuinely saved me hours of time.” - User in Marketing and Advertising

“The data has so far been both reliable and accurate, and our outbound campaigns are landing in front of the right people, which means our response rates are increasing.” - Shabri

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Where do Cognism and SalesIntel get their data?

SalesIntel gets its data from crowdsourcing, in which users of its apps and services contribute contact data to its Business Contact Database. 

This means:

Whatever you link to SalesIntel and its services, you’re agreeing to transmit your information to SalesIntel, and for SalesIntel to add this information to its Business Contact Database.

This data then goes through machine verification, followed by human verification, where prospects are called and emailed to confirm details. Users do have the option to use SalesIntel’s research-on-demand service. However, it is limited to 10 research credits per month, and some users say it takes a long time to get feedback.

Cognism gathers data via its proprietary sources and fills in the gaps from third-party data providers, publicly available sources, manual research and strategic partnerships. 

Machine learning processes check millions of data points daily, and a team of researchers verifies the data. This ensures accuracy and compliance, and the stringent verification process applies to Cognism’s entire database.

However, Cognism takes data verification to the next level through its exclusive data asset, Diamond Data®.

Diamond Data® comprises phone-verified mobile numbers that make it 3x more likely you’ll connect with your ideal customer. The team phone verifies mobile numbers and includes contacts specifically requested by customers leveraging the Diamonds-on-Demand® service.

Diamond Data® allows sales teams to connect with 87% of prospecting lists. Companies are seeing a 54% increase in mobile coverage, and ROI is increasing due to 70% of outbound meetings booked from Cognism mobiles. 

Here’s how Cognism mobile phone numbers differ from standard mobile numbers. 👇

How standard mobile numbers compare to Cognism's phone-verified numbers.

Sounds great, but...

SalesIntel has stronger US coverage.

While Cognism is known for its excellent EMEA data coverage, it’s not lacking in the US. Customers have reported 90% accuracy in US markets, with praise for contacts in niche markets. 

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Data Accuracy in the US (Darwinbox)

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Influenced closed/won deals (Openprise)

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Cognism vs SalesIntel pricing

**Cognism and SalesIntel pricing information is dependent on your company’s needs. For accurate pricing, please contact your preferred data provider.

Cognism Pricing

Cognism’s main packages allow reps unrestricted data views and exports of 25 records at a time.

Cognism’s pricing model is split into two tiers: 

  • Grow gives you the essential quality data you need for your prospecting. With contact and company data, including Cognism’s phone verified Diamond Data®.
  • Elevate gives you all the benefits of Grow with the added benefit of combining Cognism’s high-quality data with advanced intelligence and actionable signals.

In addition to this, users can add more intent data topics (12 are included in the Elevate package) and Diamonds-on-Demand® to their package.

SalesIntel Pricing

According to its website, SalesIntel pricing includes an all-inclusive license fee with unlimited data and enrichment

This is similar to Cognism’s pricing model, which was created to overcome the scarcity mindset. It allows teams to prospect into their target accounts without worrying about credits.

Loved by Revenue Teams

From Reddit to G2: Discover why sales, marketing and GTM teams trust Cognism for verified contact data, quality coverage, and measurable results.

FAQs about SalesIntel vs Cognism

SalesIntel is a SaaS solution that provides sales and marketing contact data to businesses. Alternatives include Cognism, Kaspr, ZoomInfo and Sales Navigator.

SalesIntel gets its data from crowdsourcing, in which users of its apps and services contribute contact data to its Business Contact Database. 

This means:

Whatever you link to SalesIntel and its services, you’re agreeing to transmit your information to SalesIntel, and for SalesIntel to add this information to its Business Contact Database.

This data then goes through machine verification, followed by human verification, where prospects are called and emailed to confirm details. 

Cognism is the better choice for businesses looking for a sales intelligence platform that offers up-to-date, accurate data in an easy-to-use interface. The quality of its verified mobiles and B2B emails is unmatched by SalesIntel, as are its user-friendly interface and excellent customer service. 

So, if you’re looking for the best tool to help you reach out to potential leads and target customers, Cognism is the clear winner.

Yes, Cognism is an excellent alternative when comparing SalesIntel competitors. Cognism provides highly accurate and up-to-date contact information that helps sales and marketing teams find the information they need to make fewer calls, contact the most relevant people, and hit quota faster. 

Furthermore, Cognism has received overwhelmingly positive reviews from its users. In particular, many users praise its user-friendly interface, accurate data and excellent customer service.

SalesIntel positions its AI around agentic workflows but still relies on outsourced verification and point solutions. Cognism’s Cortex AI is different: it’s governed, verified, and built directly into the platform to give GTM teams context they can act on.

With Cognism, reps can:

  • Build targeted lists quickly in the web app.

  • Prospect seamlessly across LinkedIn, websites, and CRMs with the Sales Companion extension.

  • Use AI Search to find companies and contacts with natural language prompts.

  • Get a territory-ready dashboard of AI-powered contact and company recommendations, enriched with signals like intent surges, funding alerts, hiring trends, and company events.

  • Set up Smart Personas in seconds to power contact recommendations and tailor outreach to the right buyers.

Where SalesIntel’s AI generates alerts, Cognism’s Cortex AI delivers governed insights, verified mobiles, and context. So your teams can multi-thread, prioritise in-market accounts, and build pipeline faster.

Try Cognism, a SalesIntel alternative

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