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This year, the database management company Exasol commissioned a report into the importance of data to UK businesses. The report, “Making the Enterprise Data Centric”, discovered four very significant things:

– 80% of the organisations surveyed were unable to function without their data sources.

– 25% of the organisations surveyed were totally reliant on data in their day-to-day operations and decision-making.

– 79% of the businesses believed that they had become more reliant on data over the last five years.

– 32% of UK business thought that their leaders didn’t understand the role and importance of data.

Learn how to use Quality data for successful Lead Generation. Download our free Whitepaper by filling in this form.