Here it is. My diary of a first-time CMO! 5+ years in seat, on our way to breaking the 100M mark and expanding into new regions. I’ve learned a lot in my time at Cognism!
And I’m sharing it all with you. My diaries cover the key learnings I've gathered from the past half decade leading marketing. It’s my handbook for B2B marketers looking to thrive in leadership (especially if you’re as daunted as I was when I started out!).
I asked on my LinkedIn to find out what formats to put this diary into. And the answers were very mixed.
So we have created both volume 1 and volume 2 of my diary of a first-time CMO in an audio format, digital format - and if you’re like me and prefer to read a physical book, we have that too!
Alice de Courcy unpacks the 'aha' moments and lessons that helped her scale Cognism from $5m to $40m ARR. And it's all available in audio format, for free, here!
Subscribe to our newsletter
Continue to get expert insights from Alice and the Cognism team straight to your inbox
Want to stay in ‘the loop’ on what’s working in B2B marketing? Subscribe to The Loop newsletter and we’ll send you:
Tactics and strategies that are working for us
Insights from our continued journey scaling a demand gen engine
Our learnings from expanding into new regions and moving up market
And more!
Join the community!
About Cognism
Drive lasting growth with the most accurate B2B data
Connect with the right decision-makers and fuel your sales pipeline with precision. Cognism’s senior-level contact database helps your team build sustainable revenue growth across target markets.
Why Cognism?
Best-in-class data accuracy for a reliable, growing pipeline
Streamlined prospecting workflows with targeted insights
Real-time data enrichment to keep your CRM fresh and actionable
%20asd_Enrich%20Landing%20Page%20Images%201.png "Cognism - Drive lasting growth with the most accurate B2B data")
