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ENRICH

Double your pipeline's output with enriched data

Fresh, accurate B2B data, delivered as new leads enter your CRM and kept up-to-date, powers:

  • faster routing
  • smarter scoring
  • optimized lead-to-rep assignments

Set your wanted auto-enrichment job type and schedule and convert 1.7X more leads into opportunities with the right data from the get-go.

enrich-image-optimised

Faster follow-up + actionable CRM = 1.7x more opportunities

We used Enrich against our own records. What did we find? Time saved = money made; it's that simple.


 

Enrich Stats

Did you know?

Relying on outdated CRM data isn't just inconvenient, it's costly.

Inaccurate information leads to wasted marketing dollars, misdirected outreach, and ultimately, lost sales. 

 

88%
of companies believe that data quality affects decision-making
8hrs
of time is wasted per manual enrichment of 1000 stale data records
20%
of B2B revenue loss is attributed to the use of poor data
3/4
of the average CRM can be improved by systematic data cleansing
88%
of companies believe that data quality affects decision-making
8hrs
of time is wasted per manual enrichment of 1000 stale data records
3/4
of the average CRM can be improved by systematic data cleansing
20%
of B2B revenue loss is attributed to the use of poor data

HOW IT WORKS

The Enrich layers ↓

From job joins and leaves, name changes, and mobile number switches - it can be hard to rely on a stagnant information set.

This is why we have developed the ultimate solution to keep your CRM fresh, reliable and readily available.

Instant enrichment improves inbound lead response time, streamlines lead processing, and optimizes routing flows.

This supports sales teams in meeting lead SLAs, increasing productivity, and minimising disputes through accurate lead routing.

  • PURPOSE: Update CRM data in real-time as it enters the CRM
  • FREQUENCY: Instantly, as new leads enter the CRM
  • PRIMARY METRIC IMPACTED: Speed-to-lead
  • USAGE: Ensures immediate record accuracy upon CRM entry.

 

instant enrich

Each year, 30% of your customer information goes stale: phone numbers disconnect, emails bounce, and job titles change. 

Scheduled enrichment keeps your key data cohorts accurate and actionable.

  • PURPOSE: Keep CRM enriched with high-quality data on a regular cadence
  • FREQUENCY: One-off, weekly, monthly, quarterly
  • PRIMARY METRIC IMPACTED: Data accuracy (impacting metrics like email deliverability or connect rate)
  • USAGE: Ensures ongoing data accuracy

 

scheduled enrich

Enhance gives your end users the power to enrich their lists whenever they need, directly within Cognism.

Just upload your CSV, and Cognism fills in the missing info. Easy peasy for everyone on your team.

EnhanceDrive personalisation
instant enrich

The cost of bad data? We'll break it down for you...

Our cost of data decay calculator can help you understand just how much money inaccurate and stagnant data currently in your CRM is costing you - go ahead, we apologise in advance 😅

How will Enrich improve your workflow?

Enable each rep to hit quota with data they trust  

With the right customer matched to the right rep from the get-go, and each lead coming with actionable contact data, you can finally leave outreach delays and account ownership disputes in the past. 

How you'll use Enrich:

  • Correct inbound lead information in order to mitigate routing issues and conflict in sales teams
  • Increase overall sales productivity
  • Maintain and improve target subsets of data that are used in important campaigns

Improve segmentation, personalisation and relevance 

Enable more accurate customer segmentation, unlock more options for personalisation and take your relevance to the next stage.

How you'll use Enrich:

  • Improve inbound lead handover and speed to lead
  • Revive or reconfigure existing target lists used in marketing campaigns
  • Improve accuracy of reporting

Spend less time fighting fires caused by bad data  

Supercharge your lead grading and make prioritisation and routing easier.

Better use of sales time and increased speed to lead efficiency by eliminating incorrectly routed leads and removing the need for manual data verification.

How you'll use Enrich:

  • Refresh old data within the CRM
  • Refine territory planning processes
  • Improve routing leads using a lead scoring model
  • Improve accuracy of reporting

See what our customers are saying about us...

Cognism is essential to our outbound strategy and is a key part in helping us spread Keboola’s message as a unified, data stack as a service.
Keboola
Paul Donnachie, EMEA Sales Manager
$125K
of pipeline from Cognism data
60%
of demos come from Cognism
Read Full Case Study
Today we’re able to measure bad data trends over time. These trends show that Cognism is our most consistent provider of quality phone numbers without any degradation. It also shows that Cognism has very high coverage across all of our key segments.
ComplyAdvantage
Jonny Fianu, Global Head of Revenue Operations
10%
new business meetings booked with Cognism data
Read Full Case Study
Cognism leads the way for any company looking to grow their sales and increase the number of conversations they have with decision-makers. I’d recommend Cognism to any business that wants to expand within European and APAC markets
Gradfuel
Elliot Mitchell, CEO
60%
increase in the number of reps hitting target
3x
sales in 6 months
Read Full Case Study

Unlock new opportunities with fresh, accurate data