COGNISM WORKFLOWS
Your marketing team
has a webinar in need of
registrations & event attendance
The team
- Is following a lead-generation strategy
- Uses webinars to generate marketing-qualified leads for your sales team
See the workflow step-by-step
What you'll need
- Relevant business email addresses.
- Quick, on-demand access to companies and prospects that match your ideal customer profile.
- Contact-level, firmographic, and technographic filters to find the right company and decision-maker.
What you'll do
- Build a list using Cognism Prospector.
- Build a webinar invitation email & assets.
- Upload your target list to an email automation tool (e.g. SendGrid).
- Launch the campaign.
The SDRs target enterprise, mid-market and small organisations in different sectors ranging from utilities, social housing and retail. These segments are then sliced and diced by the SDR so they can start prospecting to that particular segment. If they find a perfect fit account, the SDR will go into Cognism, research the company, select the contacts and import them into HubSpot for outreach.
Localz
Gary Rosier - Taylor, VP of Sales EMEA
500%
increase in opportunities generated
93.3%
decrease in SDR prospect researching time
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Book a live demo
Connect with our sales team and get a customised tour.
Your use case
See how Cognism can support your use case and if it meets your data and workflow requirements.
Pricing
Learn more about how our pricing works and get a custom quote.