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The Loop Live

B2B buying behaviour is changing... so what do we do about it?

Join Alice, Fran and Liam for the Loop Live, where they'll be sharing tactics and strategies to help you reach modern, self-serve, B2B buyers.

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Catch up on previous episodes 👇

BEST BITS: Switching from lead gen to a demand gen

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Why we switched from lead gen to demand gen
3:05
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Getting stakeholder buy-in for a demand gen strategy
3:30
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Creating demand vs capturing demand
4:10
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Change the way you think about your blog
1:03

BEST BITS: How to create winning B2B content

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How to get the most out of your content
1:32
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EasyMode: Strategic Narrative
3:38
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What it means to make good content
2:27
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How to work with a B2B influencer
1:50
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Why you need influencers in your B2B marketing strategy
2:04

BEST BITS: Paid social & performance marketing

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How we create ads at Cognism
1:08
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Paid KPIs your team should look at
00:57
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Creating compelling ads
2:06
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Using humour in ads
2:16

Demand gen content people are shouting about 👇

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Get more demand gen insights from Cognism

B2B marketing
The Demand Gen Playbook Course
B2B marketing
The Loop Podcast
B2B marketing
The diary of a first-time CMO
View all Resources