How to secure a place in your prospect's inbox

Secure Your Place in Your Prospects Inbox

Timothy Solomon Marketing, Sales

This blog was provided by Red Sift, a London based Platform as a Service (PaaS) offering businesses and individuals a secure and easy way to implement and optimize cybersecurity solutions.

From flash sales, to order confirmation, to delivery tracking, each step in the modern purchasing process involves an email. The success of your business can rely heavily on emails making their way through to customers’ inboxes, but with almost one in five emails landing in spam folders, the problem of poor email deliverability has rocketed to the top of marketers’ priority list.

Finding your way out of the spam folder

The spam folder was invented to trap both unwanted emails and those pesky phishing attacks that aim to steal your data, money or both. And it’s the latter which is now the top cyber security concern for organizations according to LinkedIn research. However, this cyber safety-first approach is catching out those businesses who aren’t taking the steps necessary to prove they are genuine.

With millions of emails flying every day those organizations with poor sender reputations are unlikely to find themselves in a prime position in consumers inboxes, and even worse, will find themselves low-hanging fruit for scammers (possibly even scammers selling low-hanging fruit!).

There are a number of ways to improve sender reputation but a key one is the implementation of global authentication protocols including SPF, DKIM, and DMARC. These protocols work together to authenticate senders’ email addresses, not only making it impossible for someone to impersonate their email domain, but also clearly telling a recipient’s inbox that you’re a real organization sending genuine emails.

What does this mean?

You avoid the dreaded spam filter! So when a consumer makes an online purchase, their email provider can be certain that the confirmation email and follow-up dispatch emails are genuinely being sent from the retailer or delivery company, and not part of a phishing attack looking to steal financial or personal information. And from the sender’s point of view, you can rest assured in the knowledge that your emails are making their way to your consumers’ inboxes to generate those all important click-throughs.

Bonus feature! By setting up DMARC you block unscrupulous folk from being able to use your email domain for phishing attacks. Unprotected domains are prime targets for impersonation, hijacking a brand’s reputation to carry out phishing attacks that steal a trusting recipients money or data.  

So how do you get started on your DMARC journey?

If you’re not sure whether you already have DMARC you can easily check the current status of your email using the free tool on the OnDMARC website.

If you see the words “quarantine” or “reject” - great! You can relax, all is as it should be. But if you see “none” or “no DMARC record found” then read on…

The next thing you need to do is to set up DMARC. If you’re a technical whizz, or someone in your team is, you can generate your OnDMARC record, pop it in your DNS and get configuring.

However, for some this can be a long and frustrating process which is why OnDMARC is here. With OnDMARC you just follow a few simple steps to set up your authorised senders, which is a vital step for getting your emails out of junk.

About the Author

Timothy Solomon

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Timothy Solomon is the Head of Marketing for Cognism. He has a wealth of experience in all aspects of web marketing and new business growth. Recognized for delivering high-quality results and creating breakthrough initiatives that positively impact business and generate revenue. Skilled in Business Development, SEO, email marketing, content writing, web and graphic design. He stands out as a collaborative leader, experienced in building and motivating high-performance teams to the best of their abilities.