Lusha Pricing 

Overview of Lusha pricing

When considering a sales intelligence tool, cost is a major factor. 

Understanding data vendor pricing can be perplexing, with confusing jargon, complicated fine print and unclear subscriptions.

So much so that some Lusha users regret not reading the fine print before signing up after discovering undisclosed costs. 

In this article, we break down how much Lusha costs and explain what you get when you sign up in a way everyone can understand 👇

How much does Lusha cost?

Lusha pricing starts from $0 to $51 per user, per month if you choose to be billed annually. This gives you a 25% discount. If you choose to be billed monthly, pricing starts from $0 to $69 per user. There are four pricing plans to choose from:

Each base package includes:

• Direct phone numbers.
• Landline phone numbers.
• Email addresses.
• Basic prospecting platform.
• Lusha Chrome extension.

You’ll have to pay more for additional users and credits, CSV enrichment and a bulk show of 25 contacts.

Intent signals, job changes, technologies, Salesforce data enrichment, and the Lusha API are all add-ons.  

Note: this pricing is up-to-date at the time of publishing. Lusha may show different pricing on its website depending on your region.

What is Lusha pricing based on?

Lusha pricing is based on a credit system, save for its custom Scale package, which offers unlimited contacts subject to a fair use policy. When signing up for a Lusha subscription, you can choose the number of users you would like with a set number of credits automatically added.

For example, if you choose a Pro plan billed annually for three users, Lusha will provide you with 1440 annual credits (in total) and increase the price to $87 per month without any extra add-ons.  

If you require more in-depth data, such as technographics, job change triggers and alerts, intent signals, and bulk show, you will need to opt for one of the higher tier plans.

What are the disadvantages of Lusha pricing?

Lusha’s credit-based pricing system, with limits on viewing and exporting data, monthly caps, and resets, forces you to decide where to allocate resources and may lead to unexpected costs. If reps consume allocated credits too fast, you may have to purchase additional credits. 

This credit-based pricing method has left a few users unhappy. Especially since, if you downgrade your contract, you lose all credits you have already paid for. What’s more, users find the pricing and contract structure inflexible. 

This methodology of thinking may lead to a scarcity mindset - taking the focus of prospecting away from your reps and grinding your sales and marketing operations to a halt. 

Does Lusha offer a free trial?

When considering a Lusha subscription, it’s only fair to want to test the platform’s data. Lusha’s free trial is considered the Free subscription. Many prospects use it first to test Lusha’s data before upgrading to higher-tier plans. 

However, the 5-credit limit may not be enough to truly test the data. 

At Cognism, you can get 25 free leads to test our data!

All you need to do is chat with one of our data experts so they can be tailored to fit your ICP. 

How to cancel the Lusha contract?

If you’re a Lusha customer and want to terminate your contract, you can cancel the renewal of your plan at any time for any reason.

It works like most subscription services. All you need to do is click on your account tab and select cancel. 

Your subscription will be cancelled as soon as your term ends. Meaning, that if you’ve signed up and paid for an annual plan, your plan will only terminate at the end of that term. If you are paying on a month-to-month basis, your plan will terminate at the end of the month. 

Lusha suggests users submit the cancellation request at least fourteen days prior to the expiration of the then-current service period. This is to avoid the next automatic renewal and respective charges.

How is Lusha cost calculated?

How much is Lusha? It’s a complicated question, even though it shouldn’t be! Lusha pricing depends on many variables, such as the number of licenses, credit usage, and whether you require extra features and integrations.

If you’re looking for a provider with simpler and more transparent pricing with unlimited credits subject to a generous, fair usage policy, check out the Cognism vs Lusha comparison page.

Is Lusha worth the price?

Lusha is a good tool for marketing, sales, RevOps and recruiting teams looking to prospect in the US and Europe. However, it might not be worth it if your teams require unlimited credits, integrations and DNC list filters as these are only offered on the most expensive Lusha plan.

If you’re looking for a tool to make it easier to cold-call globally without limited credits and expensive add-ons, then Cognism is for you. 

Here’s what makes Cognism different to Lusha:

• Phone-verified data (Diamond Data), which increases dial-to-connect rates by 3x.
• Research on demand service (Diamonds-on-Demand.)
• A global leader in US mobile data.
• DNC filtering is included on all plans and covers 12 countries, compared to Lusha’s 2 (UK & US), which is only available on the most expensive package. 
• Unrestricted views & page level exports* 
• All Cognism plans include key capabilities and features designed to make prospecting as efficient as possible. Only Intent data and Diamonds-on-Demand® require an additional cost.
• Lusha reserves key features for higher-tier packages or add-ons at an additional cost. These include contact search, credits, technologies and more.

But don’t take our word for it!

Holistic AI compared Lusha and Cognism:

“We compared Cognism against LeadIQ, Lusha, ZoomInfo and Apollo with a large emphasis placed on connection rate and data accuracy. We tested email and mobile phone quality in EMEA and the US across all databases.” 

“When we previously used them, Lusha and LeadIQ didn’t flag if a contact was from the DNC list. Understandably, these individuals were very irritated when we called them. Cognism’s database marks all the contacts under the DNC, and these are updated very frequently, which gives us reassurance.” 

Here’s why they chose Cognism:

“The Diamond verification feature and the platform’s ease of use were the determining factors for signing with Cognism.”

“Cognism’s connection rates are night and day. As a team, we’ve seen a remarkable increase in connection rate over LeadIQ, Lusha and ZoomInfo. I’ve personally doubled the connections with significantly less dials needed.” 

“If you can’t get through to people on the phone, it’s nearly impossible to practise your sales pitch. With Cognism, you can speak to more people and improve your craft at the same time. This, in turn, helps you, if you’re in Sales, to book more meetings and earn more money!” 

“If you don’t have the right B2B data provider in your tech stack, your job will become a drain, and you’ll earn less commission as a result. Cognism is a must-have!”