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Cognism for Marketing

Secure your seat at the revenue table and drive sales alignment

With the widest coverage of B2B data globally, Cognism gives marketers the signals they need to fuel ambitious campaigns and drive qualified leads that actually convert.

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3000+ revenue teams favourite sales intelligence provider

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Key challenges for Marketing Teams

01

Accessing accurate data

CRM data accuracy decays by 30% annually, leading to confusion on the quality of MQLs and making it harder to prove the ROI of marketing to the board.

02

Unfocused outreach

Inbound lead handover delays can cost more than just losing the deal. Account selection and prioritisation is a guessing game with GTM teams targeting different accounts.

03

Targeting relevant customers

Emails that bounce and messages that aren't speaking to the right audience diminish the impact of campaigns.

04

Managing compliance

With the data protection laws in Europe, launching campaigns or handing over lead lists with inaccurate or non-compliant data can lead to breaches.

05

Scaling outbound campaigns

Building your brand and generating revenue from Marketing outreach is hard to do with incomplete, inaccurate records.

How Cognism helps marketing teams

Cognism's sales intelligence platform addresses these challenges with a suite of powerful features:

Enhance your marketing campaigns with Signal Data

Refine account selection and launch targeted campaign with more relevant messaging.

Technographics

Access a database of over 20,000 technologies to identify what products your prospects are using and when they could be up for renewal.

Real-time news

Stay ahead of competitors by reacting to critical news events in your target accounts. 

Hiring trends

Track job changes, company expansions, and executive appointments to target teams hiring for roles aligned with your product 

Funding alerts

Monitor funding rounds and acquisitions to spot businesses ready to invest in new technology. 

“From a conversion standpoint, Cognism beats any other data provider. If you are looking for one B2B data provider to power the UK, Europe and North America. Cognism’s got you covered.”
Paul-Thomas-Lead-Forensics
Paul Thomas
CEO @ Lead Forensics
Read the full case study
30%
increase in conversion rates
“We've actually seen a drastic improvement in terms of the amount of dials that each SDR is making, the amount of conversations that they're having, and also the amounts of meetings that they're booking.”
Alex Porter
Global Sales & Business Development Director @ SingleStore
300%
increase in dials weekly
“The automation combined with the data accuracy enables our reps to make a minimum of 50-100 calls per day. We’re noticing that the numbers’ quality is steadily increasing and is getting even better!”
Patrick Trümpi
CSO @ Unique AG
Read the full case study
200+
opportunities gained since October 2021

Give your marketing team a shortcut to repeatable success

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Data enrichment

Spend less time fighting fires cause by bad data

  • Optimise your lead scoring and simplify prioritisation and routing.
  • Increase speed to lead efficiency by eliminating incorrectly routed leads and remove the need for manual data verification.
  • Improve CRM health with a consistent refresh of all records, set to your preference.

Compliance

Cognism deploys a strict governance framework and gives your teams the tools to build marketing programmes with confidence.

  • Cognism adheres to GDPR and CCPA guidelines, assisting in safeguarding your business from non-compliance risks.
  • Our data is checked against 13 global Do-Not-Call lists checked to assist in avoiding the regulatory breaches associated with calling numbers on these lists.
  • Our SOC 2 Type 2 compliance demonstrates our commitment to security, availability, processing integrity, confidentiality, and privacy of customer data.
Cognism Sales Companion compliance

How Cognism's marketing team use Cognism

Lee

Targeting B2B audiences not available in LinkedIn Ads.

If you're targeting a tight ICP or defined set of accounts, using LinkedIn's native filters can burn through your budget by casting a wide net to irrelevant contacts. Here's how we use Cognism to cut that waste, reach our ICP and target audiences not available in LinkedIn.

View playbook
tim

Generating $300k pipeline in 8 weeks with a Cognism-led ABM Strategy.

In early 2024, we launched an ABM motion and converted 60% of accounts in our 1:1 program into qualified opportunities. This playbook breaks down our workflow to identify, engage, and convert high-value accounts at scale.

View playbook

Ready to get started?