Introducing the new Cognism brand

Cognism is proud to unveil a new and major rebrand. The new branding is designed to reflect our rapid and continued growth and our ever-evolving journey driving innovation in the SaaS Sales technology space.

Last year, Cognism’s successes were many and varied. The company achieved 600% growth in overall revenue, with 76% of our 200+ clients sourced from our own platform, Cognism Prospector. The United States Patent and Trademark Office granted us a patent for our unique Revenue AI engine, the first of many future innovations. Revenue AI was developed to address the data challenges faced by B2B sales and marketing teams. Our commitment to customer service and delivering the very best experience for our clients saw us win Customer Service Team of the Year at the 2018 BESMA (British Excellence in Sales Management) Awards.

In December 2018, Cognism also raised £2.8 million in funding from investors including Oliver Wyman, the global management consultancy firm. This investment was earmarked to enhance the Cognism platform for international, enterprise-level companies and expand our offering into the financial services market.

With all these accomplishments in mind, we felt the time was right to update the Cognism brand and push the business even further forward. The purpose of the rebrand was to provide a unique visual identity that symbolises Cognism’s pioneering data solutions and intelligent approach to making businesses more productive and profitable. The new logo, with its upward motion, represents growth and revenue generation. It’s accompanied by waveform illustrations which signify data and intelligent technology. These, along with a distinct new typeface, help to position Cognism as a premium brand in the B2B data sector.

James Isilay, co-founder and CEO of Cognism, explains: “The new branding shows the evolution of Cognism from a pure sales intelligence platform that provided high-quality people, firmographic and event data to a company that has truly blended its patented AI into its technology to ensure our B2B data intelligently generates revenue.”

Nazma Qurban, Cognism’s Chief Revenue Officer, agrees. “The last 18 months have been phenomenal for Cognism. We have seen extraordinary increases in revenue and our platform is delivering results for more customers than ever before. Our brand relaunch is just the start of a new era for Cognism. The materials and messages align with how our customers perceive us, as well as our ambitious growth goals for the business. It’s a strong, recognisable redesign that sets us apart from the competition and will aid us in appealing to enterprise and international markets.”

The rebrand includes a full redesign of the Cognism website, logo, graphics, and content assets. The new website offers a smoother navigation journey and includes updated information on the Cognism story, our products and free resources to help our clients make the most of their sales activities.

We hope you’ll enjoy our new brand upgrade. As our CEO James Isilay says, “customers are at the heart of Cognism.” We’d love to hear your feedback on Cognism’s new look!

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