Orangutan and Cognism Case Study

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Orangutan’s outbound strategy was to buy lists of leads and use Linkedin.

Tim Peniston-Bird, Managing Director of Orangutan, told us, “We had lots of prospects, but no meetings booked. The ones we did get were not very good.”

Their challenge was finding the right prospects for their services. Not only did they need to identify the right person to speak to, but they needed a working cold pitch. “It was just as challenging to find the prospect as it was to start a meaningful conversation.” Tim told us.

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