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Cognism CRM Enrichment — Now in Beta

Your CRM. Our data. Records always ready to act on.

See where your data needs attention, fix incomplete records, and keep priority contacts current with governed enrichment built on Cognism’s verified European B2B data. Currently in live beta.

Trusted by teams building pipeline on better data
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Your CRM is quietly leaking revenue. 

One in three contacts will change this year. CRM data powers outreach, pipeline, forecasting, and the AI tools your team depends on.

But it decays constantly.

The result isn't one big failure. It's dozens of small ones, every week, across every team.

IT Decision Makers
Before enrichment
Job changes detected 0
Missing mobile numbers 0
Missing email addresses 0
0% Data quality

What CRM decay looks like in practice

Every missing field is a missed conversation, or a missed buying signal.

0
working days lost per sales rep, per year - to bad data
0
of rep time spent on incorrect contacts instead of selling
0
of inbound leads arrive with incomplete data
0
of B2B revenue is lost due to poor data
Enriched contact 1-2

What Enrichment looks like

Same contact.
One you can act on. One you can't.

The difference between working around your CRM and working from it.


How it works

See what’s broken

Understand where enrichment will have the greatest impact:

  • Missing contact details
  • Outdated records
  • Gaps across key personas

Know what needs fixing before you run a single enrichment job.

Enrichment dashboard insights

Fix missing or outdated records

Run enrichment workflows using verified contact and company data.

  • Target specific personas, segments, or fields
  • Control exactly what gets updated
  • Apply enrichment within your governance model

Nothing changes in your CRM unless you allow it.

Enrichment persona insights

Keep it fixed

Enrichment runs continuously through:

  • Real-time updates
  • Scheduled workflows
  • One-off jobs

Your CRM stays accurate as your market changes.

See it in action
Enrichment workflow


Enrichment that starts with your ICP

Focus your data spend where it has the most impact.

Segment your CRM by persona, priority accounts, or target markets, and enrich only the records that support pipeline and revenue.

No wasted credits. No unnecessary updates. Just targeted, high-impact enrichment.

cognism-crm-enrichment-workflow-setup-purple
Alternative view of persona-level CRM insights highlighting job changes and missing contact data by segment

Your CRM. Your rules.

Stay in control of what gets updated, when, and how.

Define field-level enrichment rules to:

  • Overwrite existing data where needed
  • Fill only missing fields
  • Protect critical CRM data from unwanted changes

So your CRM stays consistent, accurate, and aligned with how your team works.

The data behind every enrichment job

01

Phone-verified mobiles

Validated through human checks and AI processes, giving your team a more reliable way to reach buyers and move deals forward.

02

GDPR-compliant records

Compliant-first data scrubbed across 15 global Do-Not-Call lists — more than any other provider. Built for teams selling into EMEA.

 

03

95% of senior contacts refreshed every 30 days 

Not a static database. Data that keeps up with how organisations actually change.

Learn about our data →


For your whole revenue team


Customer results since switching to Cognism

10%
new business meetings booked with Cognism data
“Today we’re able to measure bad data trends over time. These trends show that Cognism is our most consistent provider of quality phone numbers without any degradation. It also shows that Cognism has very high coverage across all of our key segments.”
Jonny Fianu - Global Head of Revenue Operations @ ComplyAdvantage
Read the full case study

Fix your CRM data.
Keep it fixed.

Register your interest in the Cognism CRM Enrichment beta. Get early visibility into governed enrichment workflows that keep your CRM accurate, and ready to act on.

Register interest