“We've actually seen a drastic improvement in terms of the amount of dials that each SDR is making, the amount of conversations that they're having, and also the amounts of meetings that they're booking.”
Alex Porter
Global Sales & Business Development Director @ SingleStore
“It's like a companion that does a lot of thinking for me, highlighting the contacts that are important for the team to reach out to, without them having to think about it. It provides signals to the team without them having to go three layers deep to try and surface in themselves, saving them time and making them more effective”
Dave Smallwood
Managing Director @ Mollie
“In terms of pipeline, my team of five generated a 22% increase in the last quarter, which was the best for the last six quarters.”
Antony Arcan
Senior SDR Manager, EMEA @ Druva
“Signals in Sales Companion, such as C-suite changes and funding rounds, are incredibly useful. They serve as great prompts for when to reach out and help us secure new business. Having all those insights in one place in Sales Companion has been a game-changer.”
Cameron Bayliss
Operation Supervisor @ Televerde
Hiring trends:
- Track key workforce trends, company expansions, and executive appointments to target teams hiring for roles aligned with your product.
- Leaders tend to spend 70% of their budget within the first 100 days of their new role.
Funding alerts:
- Monitor funding rounds to spot businesses ready to invest in new technology. We track 12 different types of funding alerts, so you know exactly which approach to take.
Technographics:
- Access a database of over 20,000 technologies to identify what products your prospects are using and when they could be up for renewal. Pitch complementary or competitive solutions at the right time.
- Our Technographic coverage includes an indication of the country of origin as standard, hand in hand with intensity scoring that determines the likelihood of tech adoption within the business - meaning you can build confidence in the conversations you create.
- Decision-makers typically start researching new technologies at least 90 days before renewal.
Job changes:
- Track Champions leaving, new people joining target businesses, and individuals being promoted to maximise the relevance of your outreach.
- 1.5x better engagement rates when marketing and sales efforts respond to trending events.
Intent Data:
- Understand the who, the what and the when by using intent topics that signify interest in a solution similar to yours to tailor your pitch and meet prospects’ needs.
- Our Bombora-powered Intent Data delivers both general and localised signals, meaning you can pinpoint exactly where interest comes from based on location.
- 98% of B2B marketers say intent data is essential for demand generation.
Mergers & Acquisitions:
- Dive deeper into key company transactions that define the purchase or consolidation of business assets to better understand your audiences.
Customer results since switching to Cognism
300%
increase in dials weekly
“We've actually seen a drastic improvement in terms of the amount of dials that each SDR is making, the amount of conversations that they're having, and also the amounts of meetings that they're booking.”
Alex Porter - Global Sales & Business Development Director @ SingleStore