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Turn Signal Data into Sales

Spot new opportunities, act faster, and personalise outreach

Use Signals to uncover hiring trends, funding rounds, and technographic insights — delivering hyper-personalised outreach that wins more deals

Cognism Sales Companion Browser Extension latest signals

Join 3000+ customers EXCEEDING their targets with Cognism

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“It's like a companion that does a lot of thinking for me, highlighting the contacts that are important for the team to reach out to, without them having to think about it. It provides signals to the team without them having to go three layers deep to try and surface in themselves, saving them time and making them more effective”
“On average, 70% of monthly meetings are booked over the phone and every mobile number is pulled from Cognism”
Read the full case study
70%
meetings booked with Cognism data
“Signals in Sales Companion, such as C-suite changes and funding rounds, are incredibly useful. They serve as great prompts for when to reach out and help us secure new business. Having all those insights in one place in Sales Companion has been a game-changer.”
“We've actually seen a drastic improvement in terms of the amount of dials that each SDR is making, the amount of conversations that they're having, and also the amounts of meetings that they're booking.”
300%
increase in dials weekly

Act on personalised signals that matter most to your target market

Reach the right decision-makers with insights into the key changes happening in their world. Tailor your outreach and have better conversations that relate to your prospect's needs and challenges. Here’s how…


Allow your sales teams to stay on top of key moments

Cognism’s Signal Data helps ensure you never miss a key moment to connect. By identifying buying signals and key market changes, sales teams can reach decision-makers at the ideal moment with updates surfaced directly in Sales Companion.

signals_infographic - funding (1)

 

 

Hiring trends: 

  • Track key workforce trends, company expansions, and executive appointments to target teams hiring for roles aligned with your product.
  • Leaders tend to spend 70% of their budget within the first 100 days of their new role.


Funding alerts:

  • Monitor funding rounds to spot businesses ready to invest in new technology. We track 12 different types of funding alerts, so you know exactly which approach to take.

 

 

Technographics: 

  • Access a database of over 20,000 technologies to identify what products your prospects are using and when they could be up for renewal. Pitch complementary or competitive solutions at the right time.
  • Our Technographic coverage includes an indication of the country of origin as standard, hand in hand with intensity scoring that determines the likelihood of tech adoption within the business - meaning you can build confidence in the conversations you create.
  • Decision-makers typically start researching new technologies at least 90 days before renewal.


Job changes:

  • Track Champions leaving, new people joining target businesses, and individuals being promoted to maximise the relevance of your outreach.
  • 1.5x better engagement rates when marketing and sales efforts respond to trending events.


Cognism Sales Companion technographic data
signals_infographic - Mergers & Acquisitions

Intent Data:

  • Understand the who, the what and the when by using intent topics that signify interest in a solution similar to yours to tailor your pitch and meet prospects’ needs.
  • Our Bombora-powered Intent Data delivers both general and localised signals, meaning you can pinpoint exactly where interest comes from based on location.
  • 98% of B2B marketers say intent data is essential for demand generation.


Mergers & Acquisitions:

  • Dive deeper into key company transactions that define the purchase or consolidation of business assets to better understand your audiences.


Take action on key moments with intelligent Signal Data

Keboola was looking to generate pipeline in new markets, and used Cognism to introduce a persona-based approach to their go-to-market strategy. Thanks to Cognism’s Signal Data, Keboola generated $125k in pipeline.

“We use Bombora’s intent data in addition to Diamond Data®, and we’re winning clients as a result. We choose an intent topic and target 20 companies per week.” “Cognism is unique in providing the complete package of intent data and verified mobile numbers. It’s a game-changer.”
Read the full case study
Paul Donnachie
Paul Donnachie
Sales Manager EMEA @Keboola
$125K
of pipeline from Cognism data

Make smarter outreach decisions with Signal Data