COGNISM WORKFLOWS
Turn every trade-show into a revenue-generating opportunity
USE CASE
SCENARIO
NEED
You work in:
- Business Development
- Marketing
You are:
- Attending a trade-show
You need to:
- Find contact data for trade-show attendees
- Enrich partial lead data post trade-show
How you'll do it
Before the trade show
SOLUTION
- Prospector
ACTION
- Find contact data for trade show attendees
Before using Cognism’s B2B contact database, we’d extensively research what companies and contacts would be going to a trade show. It was a very cumbersome procedure. Since using the platform, we can find the contact details of an event attendee at the click of a button.
Storeforce
Harvey Jaggard-Hawkins, Business Development Manager
25%
of pre-booked trade show meetings come from Cognism
41%
positive email reply rate
I calculated that the event we hosted prior to adopting Cognism was valued at £45,000 for us. However, following the adoption of Cognism, the subsequent event generated £131,000, marking a significant increase to approximately 3x the previous value achieved.
Polish Trade Org
Digital Marketing Team Lead
3x
ROI
After the trade show
SOLUTION
- Enhance
ACTION
- Enrich partial lead data
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Pricing
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