High-performing SDRs are essential in a successful sales team. David Bentham, our Sales Team Manager, shared with us all the attributes a great SDR needs.
High-performance marketing emails start with subject lines that grab the attention and stand out in a crowded inbox. Here are 5 tips from Cognism Customer Success on how to spice up your subject lines.
Revenue AI 2019 is Cognism’s first conference for technology-driven sales and marketing leaders. Follow us for live updates from London’s Science Museum!
It’s the gold standard accreditation for information security management, and we’ve got it! But what does it mean and how do you go about achieving ISO 27001 too? Megan Bennett, Cognism’s Compliance Offer, explains.
We’ve interviewed two people at opposite ends of the sales profession. One, a sales leader with decades of experience in leading successful sales teams. The other, an award-winning SDR who only started working in sales in February 2019. Find out their top tips for sales success here.
Do you know what B2B data is, where it comes from and what you can do with it? Let Cognism explain it all with our simple beginner’s guide to B2B data.
Presenting the cold calling script that’s taken Cognism from $0 to $4 million in ARR and 0 to 300+ customers in under 2 years. It’s the ultimate cold calling script for B2B sales.
On Wednesday 7th August 2019, we were delighted to host our first live webinar on B2B sales and outbound sales. Take a look at our webinar recap to see the key takeaways.
Email validation is a process that can have a measurable impact on the success of your email marketing campaigns. Here are the top reasons why you need to use email validation in 2019.
To measure success in ABM, you have to track engagement. In this article, we’ll explain what ABM engagement is, how to track it and, most importantly, what you can do with the insights you’ll gain.
We are pleased to announce the launch of a new case study from one of our valued customers - Newable, the diversified financial services company. Click to find out more.
Which B2B marketing metrics do you really need to track? Cognism’s Head of Marketing, Alice de Courcy, has given us a list of the B2B marketing KPIs which really matter to her. We’ve put them into a useful infographic for all marketers to use.
