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Demand Generation

Enterprise Marketing: Cognism’s ABM Strategy

How do you target enterprise accounts when they have 1.8x businesses trying to catch their attention? Read Cognism's ABM strategy to find out.

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Back to Basics, AI Search & More: Q2&3 '24 at Cognism

Sales

The +1 Every Salesperson Needs: Q1 '25 at Cognism

Demand Generation

How to Build Successful GTM Strategies for the DACH Market

Sales

GTM AI: How Cognism Uses AI to Accelerate Go-to-market Motions

B2B Data

Cognism's Guide to B2B Data Privacy in 2025

Cold Calling

Cold Call Lists: How to Build & Where to Buy Them?

The right cold call list is your ticket to sales success. Should you buy a cold call list or create one? Click to see Cognism's guide.

What is a Sales Development Representative (SDR)?

Interested in a career as a Sales Development Representative (SDR)? Find out what it takes to excel in this role and how SDRs contribute to sales.

Sick of Hearing “No”? Try These 20 Sales Objection Busters!

Don't let sales objections keep you from closing a deal. Click for 20 examples of common objections and responses for how to overcome them.

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Sales

The +1 Every Salesperson Needs: Q1 '25 at Cognism

We started the year with a huge launch: Sales Companion. Learn how intelligent insights and quality data create the perfect +1 in our Q1 '25 recap.

Account based marketing software resource card

Account Based Marketing Software: Top 16 Compared (2025)

Discover the best account based marketing software. Click to see how the best of the best compare and which to use for outstanding ABM success.

How to Build a B2B Sales Lead List

Your sales lead list is your ticket to success, if you get it right. Here’s how to build a list that powers your B2B sales machine.

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Demand Generation

Enterprise Marketing: Cognism’s ABM Strategy

How do you target enterprise accounts when they have 1.8x businesses trying to catch their attention? Read Cognism's ABM strategy to find out.

Marketing Experimentation: Unique Insights from Cognism’s CMO

Cognism’s CMO shares her unique insights on marketing experimentation. Learn how to optimise your strategies with proven, innovative techniques.

How to Build Successful GTM Strategies for the DACH Market

Thinking of expanding into DACH? Read this first! Learn from a GTM expert already operating in this region so you can avoid making common mistakes.

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Lead Generation

How to Build a B2B Sales Lead List

Your sales lead list is your ticket to success, if you get it right. Here’s how to build a list that powers your B2B sales machine.

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Lead Mining Tools: Uncover Hidden Sales Opportunities in 2025

Are you looking for more sales leads? You need lead mining software to help you uncover hidden opportunities. See a list of the best software available!

Free Leads: 12 Easy Ways To Get Them For Sales

Looking for free leads online? We've found 12 places where you can find quality business leads for free. Click to start building your database today!

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The +1 Every Salesperson Needs: Q1 '25 at Cognism

We started the year with a huge launch: Sales Companion. Learn how intelligent insights and quality data create the perfect +1 in our Q1 '25 recap.

How to Build a B2B Sales Lead List

Your sales lead list is your ticket to success, if you get it right. Here’s how to build a list that powers your B2B sales machine.

10 Apollo.io Competitors & Best Alternatives [2025]

Looking for Apollo.io competitors? We’re comparing Apollo alternatives, their data, features, and pricing, so you can find a tool that suits your needs.

Lusha Alternatives and Competitors

Looking for a Lusha alternative? Compare pricing, features and reviews of the top alternatives available now. Click to see the list!

12 Best DiscoverOrg Competitors and Alternatives for 2025

Looking for a DiscoverOrg alternative? Compare pricing, features and reviews of the top alternatives available now. Click to see the list!

What is Sales Data? Types, Tools, and Uses for B2B Teams

What is sales data? Why is it important? How can your B2B team use it for revenue success? Get the answers today from Cognism's comprehensive guide!

7 Best Tools to Enrich Salesforce Data

Discover the seven best data enrichment tools that integrate with Salesforce. See their features and pricing, so you can choose the right one for you.

10 Best Ways to Use Intent Data in Your ABM Campaigns

Transform your ABM campaigns with intent data. Our guide contains 10 proven strategies to enhance your targeting and drive engagement like never before.

Mollie Improves Connect Rates by 80% With Cognism

Payments processor Mollie uses Cognism to outreach with confidence. We spoke to MD Dave Smallwood to find out how Mollie drives pipeline with Cognism.