It seems like every sales tool out there has added an AI feature to their offerings. 🤖
And for good reason.
Artificial Intelligence is a sought-after technology that can help sales teams:
- Automate routine tasks.
- Gain insight into your sales processes.
- Discover leads and streamline outreach.
- Score, prioritise, and route qualified leads.
- Write better cold emails.
- Identify the steps needed to move a deal forward.
- And so much more...
To help you feel less overwhelmed about sales AI, and separate the serious AI-powered tools from those that might just be a gimmick, we’re sharing the nine best sales AI tools for B2B teams.
Our list contains tools in every sales tech category, from CRM and sales intelligence to sales forecasting and email assistants.
Let’s jump in 👇
1. Cognism
Best for: AI-powered lead generation and prospecting.
Have you ever searched for a recipe online and experienced the frustration of scrolling through an entire article to find the ingredients and instructions?
Annoying, right?
If searching for a recipe online is frustrating, searching for B2B data is a nightmare - especially since many of the numbers and emails you do find end up being wrong.
Fortunately, like ChatGPT fixed recipe hunting, Cognism fixed lead discovery.
Cognism is a B2B sales intelligence tool that offers high-quality, compliant data on companies and contacts, from mobile numbers and emails to buying intent and technographics.
In Cognism’s sales platform, sellers can quickly build targeted lead lists that fit their ideal customer profile.
With most B2B databases, sellers only have one way to build these lists and find lead data, and it’s rather clunky and slow.
Reps have to select several filters - “Job Title = VP of Sales”, “Industry = Financial Services” - until they’ve narrowed down the database to only show what they need.
With Cognism, however, you can speed things up with AI Search. Simply type what you need into the search bar. For example, “VPs of Sales at software companies”.
With this effective way to speed up prospecting, you simply type in the data you need and click search. Then Cognism will display the information for you.
It’s like having an AI sales assistant who builds lead lists for you, pulling up the contact info, demographics, firmographics, and technographics you need.
Check out this video to see how it works 👇
Key features
- Searchable B2B contact database.
- GDPR-compliant data.
- Phone-verified mobile numbers.
- AI-powered lead search.
- Automated list building.
- Buying intent data via Bombora.
- International data coverage.
- Technographic, sales event, and firmographic data.
- Integrations with Salesforce, HubSpot, Outreach, and more.
Pricing
- Reach out for a custom quote.
- All licenses are flexible to your needs.
- All users get unrestricted access to data (subject to fair use policy).
2. Salesforce Sales Cloud
Best for: AI-enriched CRM.
(Source: Salesforce)
Salesforce Sales Cloud is an AI-powered platform and CRM for salespeople.
The AI assistant, Einstein Copilot, leverages your customer and CRM data to guide sellers at every stage of the sales process.
It can auto-generate personalised sales emails, provide feedback on customer interactions, forecast conversion rates, and suggest actions most likely to move a deal forward.
Sellers can even ask Einstein to generate unique plans for closing deals.
Sales Cloud is ideal for B2B teams looking to integrate AI into their sales workflows. Its primary benefits are improving rep performance and automating manual tasks.
Key features
- Einstein AI Copilot for every sales representative.
- Cold email generation.
- Conversation intelligence.
- Lead and deal prioritisation.
- AI-powered insights for closing deals.
- Predictive forecasting.
- Sales activity suggestions.
Pricing
- Starter: $25 per user per month.
- Pro: $100 per user per month.
- Enterprise: $165 per user per month.
- Unlimited: $300 per user per month.
- Einstein 1 Sales: $500 per user per month.
3. Fireflies.ai
Best for: AI meeting note-taking.
(Source: Fireflies.ai)
Fireflies.ai is an AI note-taking app that integrates with video conferencing platforms like Zoom or Google Meet. It automatically records, transcribes, summarises, and takes notes on customer interactions.
It also integrates with your CRM to log these notes and transcripts.
This sales AI tool is handy for busy salespeople; with it, you can easily remind yourself about a sales meeting without listening to the entire recording.
This means that during meetings, reps can focus their full attention on the prospect rather than scrambling to take notes.
Key features
- AI call recording, summarising, and transcription.
- AI-powered conversation note-taking.
- Conversation analysis.
- Sales coaching tools.
- Integrations with HubSpot, Salesforce, Slack, and more.
Pricing
- Free Plan: Limited summarisation ability, 800 mins of storage per seat.
- Pro: $10 per user per month.
- Business: $19 per user per month.
- Enterprise: $39 per user per month.
4. Gong.io
Best for: AI-driven feedback on sales conversations.
(Source: Gong)
Gong is a conversation intelligence platform, sales enablement solution, and coaching tool all wrapped up into one.
Its bread and butter is to empower sales representatives and sales coaches with actionable insights into their prospect interactions, including cold calls, discovery calls, and presentations.
Using data from top performers and past interactions, the AI algorithm provides reps with suggestions for improving their sales performance. For example, “Discovery calls where the rep asks 8-10 questions have the highest success rate.”
Sales professionals also use the tool to automatically track key concepts in sales calls, such as common objections, competitor mentions, or custom pricing. This intel helps them gain insight into their customers’ minds and win more deals.
Key features
- Conversation recording and analysis.
- AI-driven sales coaching.
- AI-powered call suggestions.
- Concept and keyword tracking.
- Sales playbook creation.
- Sales forecasting.
Pricing
- Reach out for a custom quote.
5. Crystal
Best for: assessing a prospect’s personality.
(Source: Crystal)
Wouldn’t it be nice to know what makes your potential customers tick before calling them?
Crystal makes this possible.
Crystal is a personality data platform that uses compliant customer data to predict a prospect’s personality using the DISC methodology.
It can tell you anything, from their level of risk aversion to their place on the spectrum between optimists and pragmatists.
Its Artificial Intelligence algorithm also gives you tips for human interaction with prospects.
For example, Ethan (shown above) is an Analyst type and, therefore, responds best to data-driven insights and least to emotionally charged language.
By helping you understand how your prospect makes buying decisions, communicates, and behaves, Crystal empowers you to personalise your call scripts and emails to each buyer’s unique psychology.
The tool even comes with an AI writing assistant to help you craft email sequences matching the prospect’s personality.
Key features
- Predictive personality profiles.
- Do’s and Don’ts for each personality type.
- Communication style recommendations.
- Chrome Extension.
- AI writing assistant for highly-personalised emails.
Pricing
- Free Plan: Limit of 5 profile credits.
- Premium: $49 per month (200 new profile credits per year).
- Business: Reach out for a custom quote (custom number of profiles).
- Enrichment: Reach out for a custom quote (CRM integration).
6. Lavender
Best for: AI email coaching.
(Source: Lavender)
Lavender is an AI email tool that helps SDRs and AEs write stronger sales emails and get replies.
Trained on over one billion emails, their AI model gives sales reps suggestions about improving their emails. It also scores emails and identifies issues that, based on its data, might hurt reply rates.
As the platform collects more data, the algorithm’s suggestions evolve, so you’re always on the cutting edge of sales emailing.
Lavender’s Personalization Assistant sends lead data into your inbox and advises you on how to use that information, helping you tailor your emails to potential leads.
The tool also tracks email performance across your team, clueing you into who needs help and where they need it.
Key features
- AI-driven sales email suggestions.
- Personalization Assistant for sales reps.
- Detailed analytics for email performance.
- Real-time coaching.
- Integrates with Gmail, Outlook, HubSpot, Salesloft, and more.
Pricing
- Basic: Free forever (can only analyse 5 emails per month).
- Starter: $27 per month.
- Individual Pro: $45 per month (includes integrations).
- Team Plan: Custom pricing.
7. HubSpot Sales Hub
Best for: predictive lead scoring.
(Source: HubSpot)
HubSpot Sales Hub is a sales CRM rich in advanced features. It automates manual tasks and helps salespeople make better decisions about prioritising, interacting with, and nurturing leads.
One of HubSpot’s most powerful features is its predictive lead scoring tool. By analysing your customer’s behavioural and demographic data, HubSpot can predict how likely leads are to close. It then scores and ranks them accordingly.
The system automatically alerts the appropriate rep when potential customers reach certain predetermined qualification thresholds.
Predictive lead scoring helps sales reps use their time wisely. They can focus their efforts on the warmest leads while ignoring those unlikely to close (at least until marketing has warmed them up!).
The best part is you can create your own custom lead scoring system in HubSpot, aligning the predictive algorithm with your lead qualification criteria and thresholds.
Key features
- A robust CRM.
- Predictive lead scoring.
- Automated sales notifications.
- Predictive sales forecasts.
- AI email sequence writing.
Pricing
- Free CRM: All-in-one CRM with tools for marketing, sales, and support.
- Sales Hub Starter: $15 per seat per month.
- Sales Hub Professional: $90 per seat per month.
- Sales Hub Enterprise: $150 per seat per month (includes predictive lead scoring).
8. Copy.ai
Best for: sales copywriting.
(Source: Niche Pursuits)
These days, salespeople typically communicate with prospects over text, email, and social media.
To succeed, they need to be strong copywriters. They need to know how to create personalised content, capture attention, and engage leads with their writing.
By helping reps brainstorm, polish, and create various forms of content, AI content generators turn every sales rep into, at the very least, a proficient copywriter (and definitely a fast one).
Copy.ai is a GTM AI platform that empowers your sales team to produce better content, in less time.
The tool offers social media content creation workflows, which guide reps through creating targeted social media posts.
The tool can also help reps repurpose content for a social media post, such as turning a long blog transcript into a short and impactful LinkedIn post.
Key features
- AI content generator.
- AI LinkedIn post writer.
- Blog post generator.
- AI content repurposing.
- Copy brainstormer.
Pricing
- Free: 1 seat, 2,000 words in Chat.
- Starter: $36 per month (1 seat, unlimited words in Chat).
- Advanced: $186 per month (5 seats, 2k workflow credits per month).
- Enterprise: Contact the accounts team for custom pricing.
9. InsightSquared
Best for: sales forecasting and analytics.
(Source: InsightSquared)
InsightSquared is a no-code, AI-powered sales software for analytics and forecasting.
With 350 out-of-the-box reports, it makes it easy for sales teams to analyse almost every aspect of their sales pipeline, from the predicted value of an opportunity to projected monthly bookings.
Its Forecast Summary feature can even identify gaps in your data that affect the accuracy of your forecasts, empowering you to intelligently bring in the correct data and improve your predictions.
Its pipeline management feature is handy for sales managers who want to increase the impact of their weekly pipeline review meetings.
The tool provides insight into your open deals, identifies ways to move them forward, and uncovers coaching opportunities for reps.
Key features
- Predictive analytics.
- 350 pre-built reports.
- AI forecasting.
- Pipeline management.
- Forecast performance analysis.
Pricing
- Reach out for a custom quote.
What is the best AI tool for sales?
The bottom line is:
AI isn’t going to replace salespeople. That human touch is essential, especially in the B2B sales space where deals are high-stakes and customer relationships are critical.
But this technology is here to stay, and it will make your team much more efficient.
Cognism is one of the best AI sales tools for selling and revenue growth. The AI Search functions means that reps can type natural language text (prompts) into the search bar and return results from Cognism’s database.
How is AI used in sales?
AI is being used in sales to speed up and automate mundane processes.
Some of the common uses are:
- Automating list creation.
- Taking notes from sales meetings.
- Email creation and automation.
- Forecasting and helping assist in identifying high-value target accounts.
- Coaching and enabling reps to focus on accounts more likely to close.
- Writing persuasive copy.
Will AI replace B2B sales reps?
It’s unlikely AI will ever fully replace B2B sales reps. Human interaction is still preferred over AI tools.
However, AI is helping to make the SDR role less manual; so the rep can focus on selling.
Use AI Search to find the right people faster
If you’re looking for a sales software that gives you:
- More accurate and faster search of company data with AI Search.
- More confidence when prospecting.
- More highly targeted B2B leads.
- And more sales opportunities for those who are ready to buy.
Then, Cognism is the best option for you 👇
