Axys, a management and transformation consultancy, uses Cognism to:
- Source and enrich its CRM with quality contacts, creating 40 opportunities.
- Save half a day in the time needed to create prospecting lists.
- Generate cross-functional leads for all its offerings.
Teams using: Sales, Marketing
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The company
Axys is a management and transformation consultancy founded in 1987. With over 35 years of experience and 250 employees, the company offers a range of consultancy services covering purchasing, finance, data, marketing and change management.
The firm also has two specialist subsidiaries: Axys Odyssey for travel and expense and Neosight for SAP integration.
The challenge
We interviewed El-Hadi Kacimi, Business Developer (responsible for HubSpot CRM administration, data quality and lead generation for all Axys offerings).
The Axys sales team, in collaboration with the firm’s business units and subsidiaries, regularly runs marketing and sales campaigns to promote its service offerings to prospects.
In addition, each Axys business unit and subsidiary, in collaboration with the Business Development team, leads an ecosystem of partners, one of whose objectives is to generate joint leads.
To do this, El-Hadi needed reliable, high-quality data on the companies and contacts targeted by each service offering.
Why did Axys need a new tool?
El-Hadi told us that he was faced with several challenges:
- The need to improve and optimise manual prospecting.
- Finding a tool that could source and enrich the CRM efficiently with both volume and quality.
- The considerable amount of time Axys spent manually searching for contacts on LinkedIn and enriching its database.
El-Hadi said:
“We were looking for a tool that would enable us to source and enrich our CRM in both volume and quality.”
“We run a lot of campaigns, so there’s regular work, every week, of sourcing and enriching on LinkedIn, in particular.”
What tools did Axys use before Cognism?
“Before, Kaspr allowed us to retrieve information. We’d also been using Lusha and Nomination for many years.”
The solution
After testing Cognism competitors, Axys chose Cognism for its ability to respond quickly to its needs.
How does Axys use Cognism?
Axys uses the platform and the Browser Extension in several ways:
- The WebApp for targeting and list creation.
- The Browser Extension to complete and enrich profiles.
- Integration with its HubSpot CRM (previously Salesforce).
El-Hadi said:
“For sales campaigns, we use all channels: telephone, SMS, email, LinkedIn, etc.”
“Cognism provides an interface that allows us to take data from LinkedIn in volume and reconcile it with the CRM. The level of targeting is very detailed and precise in the search, which allows us to import both volume and quality.”
The results
How much time has Axys saved with Cognism?
El-Hadi saw a real positive impact from using Cognism.
He went from spending half a day on lead generation to one or two hours per day. On average, he adds 200 new quality contacts to Axys’ HubSpot database every month.
After a year of using Cognism, El-Hadi told us he had imported 1,700 new contacts into his CRM. With Cognism’s contact database, El-Hadi can provide each Axys business unit with high-quality, up-to-date data.
What impact has Cognism had on Axys’ sales performance?
El-Hadi said:
“Today, we can say that 40 of our opportunities came from contacts sourced from Cognism.”
Why Axys recommends Cognism
What made Cognism different from other tools?
For El-Hadi, it was the precision of its targeting. He said:
“Very quickly, we can offer our business units high-quality, enhanced and recent contact databases. We no longer have any limitations in terms of account identification sources.”
“With the Browser Extension, we can identify contacts in large companies and SMEs, whereas other tools focus solely on one type of account.”
He also highlighted the quality of Cognism’s customer support:
“We appreciate Cognism’s customer success team. We have a very good relationship and regular check-ins. The team is very helpful, particularly with setting up parameters.”
“Cognism ticks all the boxes. The platform is a highly effective addition to our sales tech stack. It very quickly found its place in our marketing and sales activity, and we adopted it very easily.”
El-Hadi concluded:
“I highly recommend Cognism. We haven’t experienced any bugs or inconsistencies in terms of data quality. Cognism is part of our daily routine, and it would be difficult to meet our objectives without it.”
Try Cognism’s sales intelligence solution
Over 3,000 sales and marketing teams around the world trust Cognism to:
✅ Build their ICP and discover their ideal buyers
✅ Connect with decision-makers in accounts that are ready to buy
✅ Plan and launch their outbound campaigns
✅ Power up their social selling
✅ Meet and beat their revenue targets
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