So you’re looking for Cognism competitors?
That’s okay. We won’t take it to heart 💔 (grabs ice cream and sets Taylor Swift to repeat.)
We want what’s best for you. That’s why we’ve created this article. It compares the best Cognism competitors on the market so you can make an informed decision when choosing a B2B data provider.
Scroll 👇 to compare thirteen alternatives to Cognism, including features, pricing, and reviews.
Cognism - why there’s really no comparison
We know you’re looking for a Cognism alternative, but hear us out - there’s no other B2B sales intelligence solution like Cognism.
Here’s why:
It offers accurate and compliant B2B data so revenue teams can connect with the key decision-makers at the best time. Plus, it beats the scarcity mindset with unrestricted data views.*
Cognism aims to give businesses the tools they need to exceed quota month-on-month.
That’s why it developed Sales Companion - an AI-powered personal assistant that ensures you always have access to the latest insights, signals and tools to improve prospecting effectiveness and hit your numbers.
Features include:
- Sales Companion for personalised access to in-depth account data to ensure fresh and fast outreach.
- Real-time signal data tracking key events like funding rounds or hiring periods.
- Phone-verified cell phone numbers to help you connect with 87% of your list.
- Exclusive on-demand verified cell phone and email data set Diamond Data®.
- Unrestricted access to person and company-level data*.
- Instant and scheduled CRM enrichment and on-demand CSV enrichment.
- International coverage: EMEA, NAM, APAC.
- Easy platform setup with a fast and friendly support team.
- Intent data by Bombora.
- Integrations with CRMs and sales engagement tools.
- Focus on quality GDPR and CCPA-compliant data.
- Database checked and cleaned against global DNC lists.
- Find prospects using ChatGPT-style textual or voice prompts with Cognism AI Search.
*Subject to a fair usage policy.
What data coverage does Cognism have?
Cognism has research teams in the EU and the US, making it an excellent option for anyone looking to find highly-targeted leads in new markets.
However, where Cognism really excels is in Europe. It has the leading B2B database of senior-level contacts in Europe.
Quality is of utmost importance to Cognism, with phone-verified numbers, the most complete data in Europe, and one of the leaders in mobile number coverage in the United States.
Where does Cognism get its data?
Cognism gathers data via its proprietary sources and fills in the gaps from third-party data providers, publicly available sources, manual research and strategic partnerships.
Cognism ensures data accuracy via machine learning processes that check millions of data points daily. A team of researchers verify the data, ensuring accuracy and compliance. This stringent verification process applies to Cognism’s entire database.
Cognism takes data verification to the next level through its exclusive data asset, Diamond Data®.
Diamond Data® comprises phone-verified mobile numbers that make it three times more likely that you’ll connect with your ideal customer. The team phone verifies mobile numbers and includes contacts specifically requested by customers leveraging the Diamonds-on-Demand® service—RocketReach does not provide a similar service.
Diamond Data® allows sales teams to connect with 87% of prospecting lists. Companies are seeing a 54% increase in mobile coverage, and ROI is increasing due to 70% of outbound meetings booked from Cognism mobiles.
Here’s an infographic detailing the difference between Cognism’s mobile numbers and standard mobile numbers. 👇
How much does Cognism cost?
Cognism has two packages: Grow and Elevate.
Grow:
It provides the essential quality data you need for your prospecting. With contact and company data, including Cognism’s phone-verified Diamond Data® contacts that connect 3x more on average, you can confidently target your ideal customers and prospects.
Elevate:
Gives you all the benefits of Grow with the added benefit of combining Cognism’s high-quality data with advanced intelligence and actionable signals.
It lets you prioritise and target accounts that are in-market and ready-to-buy, keep up to date with the latest important changes with signals, and enable your sales teams to have better conversations with the companies and contacts that matter.
Its sales reps are available to discuss what you’re hoping to achieve from the tool so you can be provided with a proposal you’re comfortable with.
Cognism grants its users access to the following:
- The Sales Companion web app.
- The Sales Companion Chrome Extension.
- All available integrations.
*Subject to fair usage policy
In addition to this, users can add intent data and Diamonds-on-Demand® to their package.
Why not take a chance on Cognism? Let us treat you to 25 free leads👇
Is Cognism GDPR compliant?
Cognism is GDPR and CCPA compliant and scrubs all mobile numbers against:
- TPS/CTPS lists in the UK.
- Do-Not-Call lists in thirteen countries: the USA, Canada, Australia and European countries, including Germany, France, Spain, Ireland, Belgium, Croatia, Portugal, Sweden and more.
If a number is marked as TPS or DNC, the user has opted out of receiving unsolicited phone calls by applying to the national do-not-call registry.
Cognism allows admins to choose whether to hide or show contacts on DNC lists from reps. This means that its customers have complete confidence in the legality of its outreach.
The platform follows these compliance-based actions:
- A stringent B2B data verification process.
- Ensures all data is legally sourced and of the utmost quality.
- Provides users with a notified database.
- ISO 27001 & ISO 27701 certified.
Customers like Corporate Traveller praise Cognism for its commitment to compliance:
“Compliance is a major factor when considering how best to access prospect data, and choosing a partner that combines GDPR conformity, great coverage of the UK market and delivers constantly updated qualified mobile numbers and contact details meant Cognism was the right choice for us.”
Remember, choosing a provider serious about compliance isn’t only about ensuring you don’t incur a hefty fine but also that your teams can prospect confidently.
Henderson Scott saw the effects of having quality, compliant data when they invested in Cognism:
The ‘okayest’ Cognism competitors on the market right now
Still not convinced Cognism is the better choice? Let’s look at the list of Cognism competitors:
1. Kaspr
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A good alternative to Cognism is Kaspr. This tool allows you to access emails with unlimited email credits*, phone numbers, and the relevant data you need to convert leads into long-lasting partnerships.
It’s a good option if you are an SMB or IC looking for accurate data in Europe for an affordable price.
You can enrich data with Kaspr using various methods. The Chrome Extension allows you to enrich your CRMs (like HubSpot, Salesforce, and Zoho) while you browse for prospects on LinkedIn. There are also bulk CSV upload and enrichment workflows for direct dials and email addresses.
Most notable features:
- Free version.
- Contact enrichment from a LinkedIn people search, group or event.
- Seamless experience across the Chrome Extension and web app.
- Integrations with HubSpot, Pipedrive, Lemlist, Salesforce, and more.
- Data is checked and verified against 150 sources.
- 120M+ European contacts.
- Data coverage spans the US, Europe and APAC.
- GPDR and CCPA aligned.
- Lead organisation using lists and notes.
- Team analytics.
- Request data with a waitlist.
Pricing:
Up-to-date Kaspr pricing can be found on the website.
How does Cognism compare?
Cognism and Kaspr are family. However, Diamond Data®, intent data, and other premium data points are only available on the Cognism platform.
Additionally, the Cognism platform was built to support revenue teams in achieving their target, while Kaspr mainly supports individual contributors working in sales or recruitment.
2. ZoomInfo
Another Cognism competitor is ZoomInfo. Its suite of business intelligence tools includes detailed company profile insights, including revenue, technology usage, number of employees, and more.
Most notable features:
- Web form optimisation.
- Website visitor tracking.
- Digital advertising.
- Buyer intent.
Pricing:
You can request ZoomInfo pricing from the website. The packages follow individual pricing tiers for sales, marketing, and recruitment. Seats, credits, and supplementary tools play a factor in cost.
How does Cognism compare?
The main difference is ZoomInfo requires users to buy a ‘Global Data Passport’ for $10,000 to prospect outside the US, whereas Cognism offers free unrestricted global data access.
Cognism is known as the provider of choice for teams that need high-quality, complete EMEA data that’s otherwise hard to maintain. Its support team is highly rated, and its sales process is great.
Cognism’s Sales Companion surfaces high-value prospects daily, helping teams focus on relevant, sales-ready leads without unnecessary data overload.
Learn more about Cognism vs ZoomInfo.
Here’s what Cognism customers say:
“Our legal team reviewed ZoomInfo’s GDPR standards in Europe, which were not up to scratch. As a result, they removed the European team’s access to the platform, which massively impacted our sales output.”
3. Lusha
Lusha is a Cognism competitor that gives teams contact information for prospects. Its analytics capabilities help identify leads and measure performance.
You may have to pay more for a package with the features your business requires. For example, there is no prospecting list export on Lusha’s free plan, and integration with certain CRMs requires a higher-tier plan.
Most notable features:
- Allows prospecting with basic data types and filters.
- Email sequence automation.
- Intent signals for enterprise clients.
- CSV enrichment.
Pricing:
Lusha packages include Free, Solo, Premium, and Scale. Pricing is based on credits per user. Up-to-date pricing information is available on the Lusha website.
How does Cognism compare?
There’s no complexity when it comes to Cognism’s pricing. It offers unrestricted views* and integrations on all plans. It also has a large quality-based mobile database with vast coverage.
Lusha has a credit-based pricing model that limits capabilities depending on the plan you are on. It doesn’t offer phone-verified mobiles or a verification on-demand service - which Cognism does.
Find out more about Cognism vs Lusha.
Here’s what Cognism customers say:
4. Apollo.io
Apollo.io is a Cognism alternative that helps teams uncover leads quickly and efficiently. However, it may be unsuitable for dial-heavy users as the tool has a dual credit system: users are charged once per mobile and once per email.
Most notable features:
- Sequence automation.
- Buying intent and intent filters.
- Data enrichment.
- Sales call transcriber, analyser, and insight extractor.
Pricing:
Apollo.io pricing is set per user per month. While it has Free, Basic, Professional, and Custom packages, you’ll need credits for data access, and mobiles are only included in Professional and Custom packages. Accurate Apollo pricing information can be found on the website.
How does Cognism compare?
Cognism prides itself on being GDPR compliant. This includes DNC list cleaning, which Cognism does. Apollo doesn’t mention whether they do or not.
Furthermore, Cognism has had zero data breaches, while Apollo had two—one in 2018 and one in 2021.
If you’re a dial-heavy user, then Apollo might not be the best fit, as they charge credits for an email and mobile for each contact. What’s more, plans range from 300 mobile credits a year to 1500 - which makes adding additional credits a must. Cognism offers more value for money as it does not require credits and offers unrestricted views.*
Learn more: Cognism vs Apollo.io.
Here’s what Cognism customers say:
“We trialled Apollo, which didn’t produce adequate results. We evaluated ZoomInfo but found the data to be too US-centric, which is why we went with Cognism”
5. Seamless.AI
Cognism alternative, Seamless.AI, identifies and qualifies leads in real-time. While it offers unlimited integrations, these are only available on higher-tier plans, and it restricts access to contact data via its credit-based pricing structure.
Most notable features:
- Pitch intelligence.
- Sales script writer add-on.
- Data enrichment add-on.
- Buyer intent data add-on.
- Enterprise security.
Pricing:
Seamless packages include Free, Basic, Pro, and Enterprise. The pricing is based on credits and the number of user seats required, depending on the plan.
How does Cognism compare?
While Seamless is CCPA compliant, Cognism is GDPR and CCPA compliant. Cognism also scrubs numbers against DNC lists, which Seamless doesn’t. When it comes to datasets, Seamless is predominantly US-focused.
In fact, the Seamless.AI Terms of Use state that they cannot represent that the services (including data) are appropriate for locations outside the United States. Cognism has research teams in the EU and the US, making it an excellent option for anyone looking to find highly-targeted leads on both continents.
What’s more, Seamless collects customer-submitted data to improve its database, which is not something Cognism does.
Here’s what Cognism customers say:
“When bringing Cognism into the stack, we also looked at other prospective companies that operate in the space, such as Seamless.AI and SalesIntel. However, we decided to partner with Cognism due to the vast quality and coverage of the dataset for our target segments.”
“When investigating Cognism and testing its data, we found it to be very strong on coverage and telephone numbers in our core markets. So we made the decision to bring Cognism in and double down on it.”
“Our bounce rate benchmark is 7%, Cognism comes in at 6%. Our conversion rate benchmark is 14%, and Cognism comes in at 29%. Having high-quality data is not a nice to have. It’s a must-have.” “Cognism is our lead platform in our lead gen stack.”
6. LeadIQ
The next Cognism competitor is LeadIQ. It simplifies prospecting activities with automation and integrates with major CRM platforms like Salesforce. However, due to limits on mobile numbers, it may not be suitable for heavy diallers.
LeadIQ does not have intent data, and they mention that as a customer, you are responsible for GDPR compliance.
Most notable features:
- Sales trigger tracking.
- AI writer tool.
- Outreach sequence sync.
- CRM enrichment.
Pricing:
LeadIQ has a free version and individual pricing plans, including Starter, Pro and Enterprise.
How does Cognism compare?
LeadIQ focuses on capturing lead information but lacks intent data and real-time buying signals. Cognism’s Signal Data alerts your team to key buying triggers, ensuring outreach happens at the perfect time.
Unlike LeadIQ, Cognism also enhances CRM data quality with fresh, accurate contact information for seamless sales operations.
Learn more about Cognism vs LeadIQ.
7. Clearbit (Breeze Intelligence)
Breeze Intelligence, formerly Clearbit, competes with Cognism in lead enrichment. This tool is ideal for marketing and operations teams aiming to improve their current data and automate workflows.
Developed by HubSpot, the new solution leverages AI along with your CRM data to research companies, prepare for sales calls, build pipelines, and summarise CRM records, streamlining both marketing and sales efforts.
Most notable features:
- Form shortening
- Buying intent signals.
- Lead scoring.
- Tailored outreach.
Pricing:
Breeze Intelligence pricing is based on credit packs of 100, 1,000 and 10,000. Packs range from $30 to $700 a month.
How does Cognism compare?
Breeze Intelligence is good for data enrichment, but it lacks direct dial numbers and actionable sales triggers. Cognism’s Diamond Data® provides direct access to key decision-makers, while Sales Companion ensures your reps engage high-value accounts efficiently.
Plus, Cognism’s intent and buying signal data give your team proactive outreach capabilities that Breeze Intelligence cannot match.
See the Cognism vs Clearbit page for more.
8. DiscoverOrg
Despite merging with ZoomInfo in 2019, DiscoverOrg makes this list of Cognism alternatives because it stands apart from ZoomInfo regarding some features. It allows businesses to connect with executives via its community-verified and GDPR-aligned database.
Most notable features:
- Website visitor tracking.
- Intent data sourced from devices across the United States.
- Department-level org charts.
Pricing:
DiscoverOrg has multiple plans at different price points. You must submit a form to get a quote.
How does Cognism compare?
While DiscoverOrg has intent data, it is sourced from devices in the United States. Cognism gets its intent data from Bombora, which is GDPR and CCPA-compliant and includes global intent data sources.
Cognism’s Sales Companion also provides intelligent lead recommendations, boosting sales efficiency beyond what DiscoverOrg can offer.
Find out more: Cognism vs DiscoverOrg.
9. UpLead
UpLead is a Cognism alternative favoured by SMBs and mid-market companies. Contacts are filtered by job title, location, company size, and industry.
It gathers data from public sources and enhances it with data from external vendors.
Most notable features:
- Data enrichment.
- Technographics.
- Intent data.
Pricing:
Uplead provides annual single-user pricing tiers, including Essential and Plus, and a multi-user package called Professional.
Precise pricing information for UpLead can be requested directly from the website.
How does Cognism compare?
Cognism is dedicated to providing great coverage in NAM, EMEA and APAC. When data is of the utmost quality, compliant and actionable, the more valuable the information is for sales and marketing teams.
UpLead is a cost-effective contact database but lacks mobile verification and intent data. Cognism’s Diamond Data® provides phone-verified mobile numbers, ensuring higher connection rates with decision-makers.
Additionally, Cognism’s Signal Data allows sales teams to prioritise prospects based on real-time triggers rather than just static data lists.
Learn more: Cognism vs UpLead.
10. SalesIntel
SalesIntel is a Cognism competitor that helps sales and marketing teams find the contact information of key B2B decision-makers.
Most notable features:
- Website visitor tracking.
- Technographic, firmographic and advanced company search.
- Intent data.
- Data enrichment.
Pricing:
SalesIntel offers Individual, Team, and Professional packages and a custom Unlimited package. The website provides accurate costs.
How does Cognism compare?
Cognism checks all numbers against DNC lists. It’s unclear whether SalesIntel does this, too. What’s more, Cognism offers a global leads database, including coverage of EMEA, NAM, and APAC.
SalesIntel is primarily US-focused. In its Privacy Policy, it states that the “SalesIntel Leads database profiles decision-makers and key influencers that are based in the United States.” Users also mention a lack of UK data and EU, APAC, and LATAM data.
With real-time buying signals and intent data, Cognism helps sales reps connect with buyers at the right moment, giving them a competitive advantage over SalesIntel users.
Learn more about SalesIntel vs Cognism.
11. Lead411
B2B data platform and Cognism alternative, Lead411, provides verified contact and account information for lead generation.
It delivers data on companies, employees, and buyer intent, as well as features designed for sales and marketing.
Most notable features:
- Buyer intent data.
- CRM Enhancer.
- Lead scoring.
- Multi-channel campaigns.
Pricing:
Lead411 offers monthly and annual plans: Basic, Pro, and Unlimited. The website has up-to-date pricing.
How does Cognism compare?
Something to consider when comparing this tool to Cognism is that it may get quite expensive. Cognism offers unrestricted data views* on page level/individual exports, which lessens the need for more credits. You’ll have to pay extra for this with Lead411 unless you choose the Unlimited plan that includes unlimited exports.
What’s more, Lead411 provides company data but lacks phone-verified direct dials. Cognism’s Diamond Data® ensures your team reaches the right decision-makers with unmatched accuracy, reducing wasted calls.
Plus, Cognism’s Signal Data and Sales Companion help your team focus on high-value opportunities, increasing efficiency and conversion rates.
Learn more about Cognism vs Lead411.
12. LeadGenius
LeadGenius is a Cognism alternative that offers personalised datasets and account and contact insights. It doesn’t offer set datasets; instead, data is sourced on-demand.
Most notable features:
- Contact address verification for gift sending.
- Contact tracker.
- Duplication removal.
- Intent data.
Pricing:
There is no pricing information for LeadGenius on its website. Instead, you’ll need to fill in a form to request more information on package structure and costs.
How does Cognism compare?
LeadGenius offers a service where they can find data on your request, but there is no guarantee of accuracy.
Cognism offers Diamond Verified Phone Data®, which arms teams with phone-validated, factually correct mobile numbers that are GDPR compliant.
Sales Companion adds another layer, surfacing high-priority leads daily. Cognism ensures that sales teams operate at maximum efficiency—unlike LeadGenius, which requires more manual effort.
Learn more about Cognism vs LeadGenius.
13. RocketReach
The last Cognism competitor is RocketReach - a sales intelligence tool that provides teams with prospect information and activity tracking.
Integrations and the type of data you get are based on the package you choose, and the tool does not offer a phone verification service like Cognism.
Most notable features:
- Foundry intent data.
- Org charts and company trends.
- CRM Enrich.
Pricing:
RocketReach pricing includes three packages: Essentials (only emails), Pro & Ultimate (Email and phone), and Ultimate.
How does Cognism compare?
Cognism offers various features to ensure your sales team has everything they need to secure a deal. These include signal data, which identifies buying triggers; Diamond Data®, which guarantees mobile accuracy; and Sales Companion, which helps reps engage with multiple stakeholders efficiently. RocketReach offers a B2B database, Org charts, and CRM enrichment.
Unrestricted contact data subject to fair usage policies is a selling point for both tools, but what sets Cognism apart is a generous, fair usage policy and integrations across all plans. RocketReach limits integrations depending on the plan.
Find out more: Cognism vs RocketReach.
Looking for more alternatives? See our Alternative Hub.
How B2B revenue teams say they use Cognism
Enough about Cognism’s competitors.
What do actual Cognism customers have to say about the tool?
Singlestore’s reps made 300%more dials. They said:
“We've actually seen a drastic improvement in terms of the amount of dials that each SDR is making, the amount of conversations that they're having, and also the amounts of meetings that they're booking. We're seeing over 300% more dials than were being made on a weekly basis since using Sales Companion.”
While Salesloft booked 70% of its outbound meetings from Cognism’s mobile numbers:
“On average, 70% of monthly meetings are booked over the phone and every mobile number is pulled from Cognism”
Lastly, OneUp Sales closed 60% of its deals with Cognism’s mobile numbers. They said:
“Pulling numbers from the Cognism database has brought the SDRs in front of decision-makers that they wouldn’t normally be able to reach. This added touch point has been transformative to our overall outreach. The honesty around deliveries and pricing was really reassuring. In a world of deal cowboys, having a fun sales process was refreshing. Cognism does exactly what it says on the tin.”
Which Cognism competitor is the best?
If you’re looking for a Cognism competitor that gives you:
✔️ AI-powered insights tailored for every user.
✔️ More mobile numbers that go through to the right contacts.
✔️ More confidence when prospecting.
✔️ More targeted leads.
✔️ And more incoming revenue.
Then there’s no comparison - Cognism is the best data provider for your business! Click to test our data today. 👇
