Assembling a cutting-edge tech stack is key to rising above the competition in today's landscape. But with a vast array of sales acceleration tools and features, businesses struggle to filter out the noise.
Cognism was no different. We didn’t just want pretty tech; we needed software that supports the needs of a fast-growing business and integrates with our existing systems.
In this article, our sales leaders and SDRs share the tools that have helped our org automate processes and accelerate sales growth.
Cognism is a leader in premium sales intelligence, setting a new standard for data quality and compliance, trusted by over 2000 customers worldwide. It fuels sales acceleration for mid-market and enterprise companies by providing a suite of sales acceleration solutions, including:
Additionally, you can easily connect Cognism with your existing tech stack and workflows. For example, you can access accurate B2B data without leaving Salesforce, Outreach, or HubSpot.
Salesforce is a custom-built sales acceleration machine designed to support high-volume teams. This software offers unmatched flexibility that lets you bend it to your specific sales acceleration processes: you can automate repetitive tasks, gain real-time pipeline insights with customisable dashboards, and scale seamlessly as you extend activities on new markets.
💡 If you already use Salesforce, accelerate sales by using Cognism B2B data directly within Salesforce.
Pricing:
Salesforce Sales Cloud pricing is listed for annual subscriptions on their website. Monthly options aren't readily apparent. The final cost will depend on the number of users (seats) you need.
While Salesforce and Hubspot both deliver CRM functionality, HubSpot is more user-friendly and affordable. Despite offering fewer customization options, analytics, and advanced features than Salesforce, Hubspot cuts through the clutter, still offering a powerful sales acceleration solution. It centralises everything you need in a single, intuitive dashboard. It simplifies pipeline management, streamlines communication, and empowers your team to close deals faster.
You can leverage features like automated tasks, sequencing, and data-driven insights to identify and pursue the hottest leads, ultimately accelerating your sales cycle.
SalesLoft is a B2B sales acceleration tool that helps streamline sales workflows with automated outreach sequences that nurture leads across multiple channels (email, calls, social). SalesLoft equips your team with the knowledge to win by providing powerful reporting and analytics. These actionable insights reveal what's working and what's not, allowing you to optimise your sales strategy and close deals faster.
Outreach isn’t just another sales development platform; it’s a specialised software focused on prospect engagement. Outreach helps businesses efficiently move prospects through the sales pipeline by streamlining workflows with customisable sequences. But that’s not all — Outreach leverages AI to provide real-time recommendations on everything from tone of voice to message length, ensuring your team consistently delivers winning pitches.
💡Frida Ottosson and Cognism’s VP of Global Sales sat down with Chris Orlob to discuss sales acceleration tools, GTM lessons, and navigating buyers’ journeys.
Aircall is a cloud-based communication hub that seamlessly integrates with your CRM. The tool accelerates sales by eliminating information silos and fostering collaboration across teams. Aircall unlocks data-driven insights for teams of all sizes. Use this intel to identify call trends, optimise your sales strategy, and ultimately accelerate your journey to faster deal velocity.
Gong is a sales acceleration software disguised as a revenue intelligence platform. By harnessing AI to analyse every sales interaction, Gong unlocks actionable insights that drive quality engagement, minimise churn, and propel your team to close more deals faster. Think real-time pipeline visualisation, data-driven forecasts, and built-in coaching — all designed to supercharge your sales engine.
Chilli Piper is a sales acceleration platform that automates lead routing and booking of qualified meetings for sales teams. At Cognism, we used this tool to help optimise the marketing pipeline by routing enterprise and MM companies straight to an AE. As a result, we’ve seen a huge increase in the MQL to MA rate and MQL to SQO rate.
It created a smoother process for customers, with fewer hoops for them to jump through before they get the information they need.
Paid plans start at $15 per user per month.
bao acts as SDR’s AI co-pilot on sales calls, helping your team close more deals and save precious time on tedious tasks. By analysing every conversation, bao identifies key success factors and delivers actionable insights to elevate your sales game. bao holds ISO 27001 certification for data security.
Bao offers three plans:
Scratchpad is a handy sales acceleration tool that increases teams’ collaboration and visibility on the sales process and pipeline. This innovative tool empowers teams to make every interaction your team has with Salesforce fast and painless. SDR appreciates its ability to access Salesforce updates quickly, add notes, and inspect deals from any web app.