Social Selling Tools: 12 Best Platforms for B2B Sales

Social selling tools are indispensable for B2B teams who want to harness the power of social media.

These tools will help reduce noise, personalise your outreach, and build better relationships with prospects.

We’ve curated a list of the top social selling tools available. Each tool is designed to empower sales professionals in their outreach efforts.

Let’s start 👇

1. Cognism

Cognism is a leading sales intelligence platform that provides high-quality, compliant contact data.

Its AI-powered Sales Companion is necessary for any B2B sales team selling on LinkedIn. It provides data enrichment and verified contact data and can be personalised for each sales rep. This ensures that you get real-time insights for your market delivered at the optimal time.

Think of it like an AI sales assistant who is always there to help you sell. Here’s how it works on LinkedIn 👇

Best features: 

• Sales Companion for personalised access to in-depth account data to ensure fresh and fast outreach.
• Phone-verified cell phone numbers to help you connect with 87% of your list.
• Exclusive on-demand verified cell phone and email data set Diamond Data®.
• Unrestricted access to person and company-level data*.
• Instant and scheduled CRM enrichment and on-demand CSV enrichment.
• Intent data by Bombora.
• International coverage: EMEA, NAM, APAC.
• Easy platform setup.
• Integrations with CRMs and sales engagement tools.
• Focus on quality GDPR and CCPA-compliant data.
• Database checked and cleaned against global DNC lists.
• Find prospects using ChatGPT-style textual or voice prompts with Cognism AI Search.
• Fast and friendly support team.

*Subject to a generous fair usage policy.

Price: 

• Two packages to choose from: Grow and Elevate (Includes Signals).
• All packages include contact and company data, including our phone-verified Diamond Data® contacts, target market analytics and integrations to leading CRM and engagement tools.
• No extra charge for access to global and regional data — NAM, EMEA, and APAC are included in all packages.
• Diamonds on Demand and intent data powered by Bombora as add-ons.

For more information on Cognism packages, check out the pricing page or skip ahead and sample our data with 25 free leads 👇

2. Kaspr 

Next is Kaspr, a free social selling tool. Instead of manually searching for emails and phone numbers, it lets you extract verified contact details straight from LinkedIn profiles with just a few clicks. 

It’s an absolute time-saver for SDRs who spend hours a day on LinkedIn trying to connect with prospects. The tool even lets you save leads into segmented lists, making follow-ups a breeze. And with its auto-sync to CRMs like HubSpot, you can keep your pipeline updated without lifting a finger.

Best features: 

• Free version.
• Contact enrichment from a LinkedIn people search, group or event.
• Seamless experience across the Chrome Extension and web app.
• Integrations with HubSpot, Pipedrive, Lemlist, Salesforce, and more.
• Data is checked and verified against 150 sources.
• 120M+ European contacts.
• Data coverage spans the US, Europe and APAC.
• GPDR and CCPA aligned.
• Lead organisation using lists and notes.
• Team analytics.
• Request data with a waitlist.

Price: 

• Free plan for all new users.
• Starter, Business, Enterprise paid plans. 
• No credit card required! Sign up here. 

3. LinkedIn Sales Navigator 

LinkedIn Sales Navigator is a premium social selling tool that helps sales pros easily cut through the clutter and identify the right decision-makers.

Its advanced search filters and lead recommendations help you find decision-makers, track company changes, and warm up leads before making direct contact.

The “Lead Recommendations” feature suggests high-potential prospects based on your preferences, while custom alerts notify you when key accounts post updates. Plus, the TeamLink feature lets you tap into your colleagues’ networks for connected introductions.

Best features: 

• Advanced lead search filters.
• Smart alerts.
• InMail messaging.

Price: 

• LinkedIn Sales Navigator offers three packages—Core, Advanced, and Advanced Plus.
• A LinkedIn free trial is available. 
• Pricing information is not publicly available; please contact LinkedIn for details. ​
  

Did you know that LinkedIn Sales Navigator doesn’t include a B2B database for prospecting? That’s why teams like Axys supplement it with Cognism 👇

“Cognism provides an interface that allows us to take data from LinkedIn in volume and reconcile it with the CRM. The level of targeting is very detailed and precise in the search, which allows us to import both volume and quality.”

Read the full case study

El-Hadi Kacimi
Business Developer @Axys

4. Nimble 

Nimble is a social CRM platform that integrates contact management, social insights, and communication tracking so you never lose a lead in the chaos.

This handy relationship management tool automatically pulls in social profiles, recent interactions, and mutual connections, giving you context before every outreach.

Its easy-to-navigate dashboard helps you stay organised and ensures no lead slips through the cracks.

Best features: 

•  AI-powered contact enrichment.
• Task management.
• Unified inbox.
• Email tracking.

Price: 

• Business Plan: $25/user/month.​
• 14-day trial available.

5. Hootsuite

Hootsuite lets you command multiple social media channels from one place. You can schedule posts, track mentions, and engage with prospects across multiple channels without having to log into different platforms.

The bulk scheduling feature allows you to plan weeks of content in one go, while the geo-targeting options ensure your posts reach the right audience. The analytics dashboard breaks down engagement trends, helping you refine your strategy over time.

Best features: 

• Content scheduling.
• Social listening.
• Team collaboration features.

Price: 

• Professional, Team and Enterprise packages. 
• 30-day trial available. 

6. Tagshop

Tagshop helps you curate and embed shoppable feeds from Instagram and TikTok—perfect for B2B brands wanting to leverage visual selling.

The social selling platform automatically updates your feed with new tagged content, keeping your site fresh without manual effort. You can also moderate posts before they go live, ensuring only brand-approved content appears. Plus, the built-in analytics show which posts drive the most engagement.

Best features: 

•  Shoppable social feeds.
• User-generated content curation.
• Analytics dashboard.

Price: 

• Starter, Growth and Enterprise packages available. 

7. Bazaarvoice

Next up on our list of social selling tools and platforms is Bazaarvoice. It connects brands and retailers to consumers, helping businesses collect and display reviews, ratings, and other user-generated content to enhance credibility and drive sales.​

It also integrates with influencer marketing campaigns, letting you leverage user-generated content for credibility. Its moderation tools filter out spam, and the analytics suite tracks how reviews impact conversion rates.

Best features: 

• Review collection.
• Content syndication.
• Insights and analytics.

Price: 

• Plans include: Essentials, Advanced and Enterprise. 
• You’ll need to contact them for a quote. 

8. Skrapp.io

Skrapp.io is a lead-generation tool that helps sales teams find and verify business email addresses from LinkedIn and other sources. It simplifies the process of building prospect lists for targeted outreach.

Best features: 

• Email finder.
• Bulk email search.
• CRM integration.

Price: 

• Limited free plan available. 
• Professional and Enterprise paid packages. 

9. BuzzSumo

BuzzSumo is a content research and influencer discovery tool that helps sales teams discover the latest trending, high-performing content and industry influencers.

It ensures you always have relevant, engaging material to share with prospects. The platform tracks viral content across social media, letting you replicate successful strategies.

Its influencer search tool identifies key voices in your niche, and the competitor analysis feature reveals gaps in your content strategy.

Best features: 

• Content discovery.
• Influencer identification.
• Competitive analysis tools.

Price: 

• Trial available. 
• Four plans based on role and company size. 

10. Meltwater

Meltwater is a B2B social selling tool that acts as an early warning system, keeping you informed of trends, competitors, and industry shifts.

It helps B2B sales teams anticipate prospect needs and tailor messaging accordingly. It also tracks brand mentions, news, and trends across the web, so you’re always in the know.

The platform scans traditional media, blogs, and social networks, to give you a comprehensive view of your reputation online. Its sentiment analysis highlights positive and negative trends, while the competitor tracking feature keeps you ahead of industry shifts.

Best features: 

• AI-driven media monitoring.
• Customisable alerts.
• Social media analytics.

Price: 

• Essentials, Suite and Enterprise plans. 
• Request a demo to get a quote. 

11. Lemlist

Lemlist is a sales engagement platform that enables sales teams to send personalised, automated cold emails that feel human.

It enhances response rates and effortlessly builds rapport. You can also embed custom images, GIFs, or even videos to boost engagement. Its automated follow-ups ensure no lead goes cold, and the A/B testing feature helps optimise open rates.

Best features: 

• Dynamic personalisation.
• Automated follow-ups.
• Detailed tracking analytics. 

Price: 

• 14-day free trial available. 
• Free Chrome Extension.
• Three paid plans:  Email Pro, Multichannel Expert and Enterprise. 

12. ZoomInfo

ZoomInfo is a B2B contact database provider for Enterprise companies. It gives sales teams detailed company and contact information to support targeted outreach and prospecting.

Best features: 

• Web form optimisation.
• Website visitor tracking.
• Digital advertising.
• Buyer intent.

Price: 

• Available after a consultation.

• Tiers for sales, marketing, and recruitment.

• ZoomInfo pricing depends on the number of seats, credits, and add-ons.

Social selling FAQS

What are social selling tools?

Social selling tools are software solutions that help sales teams engage with prospects on social media, generate leads, and drive sales. These tools include prospecting platforms, CRM systems, content research tools, and social media management software. They streamline sales by providing lead generation, contact enrichment, social media monitoring, and outreach automation. 

Why use social selling tools?

Social selling tools help sales professionals find leads, connect with them, and nurture relationships without spending all day cold calling or sending emails into the void.

They leverage data-driven insights and automation to enhance B2B lead generation, engagement, and conversion rates.

The main benefits are:

• Enhanced lead generation: Identify high-potential prospects faster with data-driven insights.
• Improved personalisation: Craft tailored messages and outreach based on real-time engagement.
• Stronger relationship building: Nurture leads with ongoing interactions and valuable content.
• Efficient workflow automation: Reduce manual tasks like searching for contacts or scheduling posts.
• Better sales insights: Track engagement, monitor competitor activity, and adjust social selling strategies accordingly.

How to choose a social selling tool?

When choosing a social selling platform, consider your sales goals, integrations with existing tools, and the level of automation and personalisation you need.

The most expensive tool isn’t always the best. Focus on solving your pain points rather than getting dazzled by fancy features you’ll never use.

With dozens of options available, selecting the perfect tool can feel challenging.

Here are some things to consider before making your decision:

1. Define your needs first

• Struggling with lead generation?
• Need better social engagement?
• Want to personalise outreach at scale?

2. Consider your team’s workflow

• Does it integrate with your current CRM?
• Is the learning curve manageable for your team?
• Can it grow with your business?

3. Test before you commit

• Take advantage of free trials (most companies offer 7 to 14 days)
• Check user reviews on G2 or Capterra
• Ensure data compliance (GDPR/CCPA if you sell internationally)

The best social selling tool

While many excellent social selling tools exist, Cognism is the best choice for B2B sales teams.

Its accurate and compliant contact data, intent-driven insights, and seamless CRM integration make it the ultimate tool for efficient and effective social selling.

Start connecting with the key decision-makers you want to do business with. Book a demo 👇