Where do Cognism and DiscoverOrg get their data?
According to the Privacy Policy on the ZoomInfo site, it collects data from the following sources:
- Search technology scans the web and gathers publicly available information.
- Information licensed from other companies.
- A community of contributors who validate new and existing data and add contacts.
- Community software that extracts business data from email clients and signatures.
- Through market research surveys and phone interviews conducted by an in-house research team.
Cognism gathers data via its proprietary sources and fills in the gaps from third-party data providers, publicly available sources, manual research and strategic partnerships.
Cognism ensures data accuracy and currency via machine learning processes that check millions of data points daily. A team of researchers verify the data, ensuring accuracy and compliance. This stringent verification process applies to Cognism’s entire database.
However, Cognism takes data verification to the next level through its exclusive data asset, Diamond Data®.
Diamond Data® comprises phone-verified mobile numbers that make it 3x more likely you’ll connect with your ideal customer. The team phone verifies mobile numbers and includes contacts specifically requested by customers leveraging the Diamonds-on-Demand® service.
Diamond Data® allows sales teams to connect with up to 87% of their prospecting lists.
Here’s an infographic detailing the difference that calling factually correct, phone-verified mobiles can make 👇
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new business meetings booked with Cognism data
Increase in conversion rate
“Today we’re able to measure bad data trends over time. These trends show that Cognism is our most consistent provider of quality phone numbers without any degradation. It also shows that Cognism has very high coverage across all of our key segments.”
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meetings booked with Cognism's mobile numbers
data accuracy
“On average, 70% of monthly meetings are booked over the phone and every mobile number is pulled from Cognism”
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saw ROI in 8 weeks
achieved target with 70% fewer calls
“The sales managers used to make 100-150 calls per day. Now they can achieve their targets by making 30 calls per day because they are calling prospects who actually pick up the phone. That’s more results, less calls.”
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