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The Demand Gen Playbook Course

We've spent 3 years building an internal demand generation playbook.

Now we're giving it away for free.

Across 8 video modules, this course will give you our proven DG framework - that's helped generate 55%+ of new business since 2021.

Cognism Demand Gen Playbook

Module 1: Intro & DG Philosophy

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Intro & DG Philosophy
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Why demand gen?
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What's the goal?

Module 2: DG Principles

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Create demand
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Capture demand
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The media machine

Module 3: Lead Gen to Demand Gen

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Getting started
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Split the funnel
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Make the switch

Module 4: DG Content Strategy

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Intro to Easy Mode
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Content Segmentation
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Realm of relevancy
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SEO Money keyword strategy

Module 5: Building a Media Machine

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Value Loop Marketing
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Newsletter and email
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Webinars and in-person events
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Podcasts
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Organic social
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B2B influencers & SMEs

Module 6: DG Paid Ads Strategy

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Philosophy, budget and channels
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Creating demand on LinkedIn
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Creating demand on Facebook, YouTube and Reddit
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Capturing demand with Google and Bing

Module 7: DG Reporting & Benchmarks

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What does reporting look like in a Demand Gen world?
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Measuring overall performance, create demand and capture demand
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Easymode content & SEO reporting
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Building reports, dashboards and using data for decision making

Module 8: DG Tools and Tech

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What a tech stack should and shouldn't be
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Our favourite DG tools and tech

Play Your Ads Right

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Play Your Ads Right: Episode 1
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Play Your Ads Right: Episode 2
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Play Your Ads Right: Episode 3
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Play Your Ads Right: Episode 4
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Play Your Ads Right: Episode 5

Enjoyed the course? We've got one quick question 👇

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Question from Fran

Bonus resources