Diary of a first-time CMO - Critical thinking
Hey B2B marketers
Here it is. Four years, $50m+ ARR and 200 pages later… My journey as a first-time CMO.
Covering the key learnings I've gathered in four years of leadership. This diary reveals the lessons that helped me scale Cognism from $3m to $50m ARR, build a team from 3 to 39, and transform our set-up from a classic lead gen function to a demand gen engine.
It’s my handbook for B2B marketers looking to thrive in leadership.
(especially if you’re as daunted as I was when I started out!)
Critical thinking
This post for me was all about the importance of being open to change.
Continuous learning is so important because the environment in which you operate is always changing.
I also think it’s important not to get too comfortable relying solely on others to determine the right approach for you and your business.
You have to think critically and challenge the decisions you think aren’t right just as much as the ones you think are.
This is a vital skill you need as a B2B marketing CMO.
Copying is easy. Knowing when to copy, what to evolve and what to stick with is a little harder.
Listen and absorb, but still think for yourself.
That’s why I don’t feel protective about sharing my learnings with others. Because that’s only half the story.
There’s still an immense amount of work that needs to happen after taking onboard lessons and learning from others.
That’s what will set you apart as a truly successful CMO and marketer.
Can you take what you learn, apply it to your business and actually start executing against it?
