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ZoomInfo’s European Data: 2025 Overview

Revenue teams choose Cognism for European contact data

Need a go-to-market platform for revenue teams that want to scale, expand and win more deals in Europe?

  • Make net new contact acquisition in Europe easy with Cognism’s 200+ million European contact records.
  • Connect with accuracy and confidence with the market’s most accurate GDPR-compliant mobile dataset, scrubbed against 13 international DNC lists.
  • Consent-based intent data, powered by Bombora, to help you find decision-makers and their contact info in ready-to-buy accounts.
  • Increase data completeness and accuracy by enriching CRM data in real-time or at the frequency of your choice.
  • Seamlessly connect European B2B data with your existing tech stack thanks to Cognism’s integrations.

Scroll 👇 for more info on ZoomInfo’s European data and why Cognism is the better option!

Sample our EMEA data and see how we beat ZoomInfo 👇

Does ZoomInfo cover Europe?

ZoomInfo, known for its US data, has recently invested in improving data coverage in Europe, Asia, and Australia to support customers’ plans for international expansion. Since 2021, ZoomInfo has grown its company profiles by 6 times and business contacts by 3 times outside the US.

To access ZoomInfo’s international data, businesses must buy a Global Data Passport (Global, Europe, North America Plus). Companies often find gaps in ZoomInfo’s European data or face additional charges for expanding into global markets hard to justify.

Then, they look for an EMEA data provider to supplement ZoomInfo’s international coverage or replace it with a global vendor.

European coverage: Make net new contact acquisition in Europe easy

Cognism is the European expert when it comes to data enrichment and net new contact acquisition.

With over 200 million European contacts, you’ll have the data you need to scale, expand and win more deals in Europe.

HEADSHOT_CORALOGIX Assaf Shutan

“We are well-established in the US, India, and Israel, and a few years ago, we decided to penetrate the EMEA market. We knew that Cognism would be the perfect fit for targeting the UK as it’s the market leader in EMEA and the results speak for themselves.”

Read the full case study
Assaf Shutan
Regional Sales Manager
@Coralogix
Michael-Iannuzzi

“ZoomInfo’s plug-in took approximately 20 seconds to load a lead, and more often than not, the contact details were incorrect. This was a productivity drain. With Cognism, it’s either instant or takes four seconds. The plug-in’s velocity enables quick-fire prospecting.”

Read the full case study
Michael Iannuzzi
Director of Marketing & Sales Development
@Salesloft

Get EMEA B2B data you need in the platforms you use. FAST!

Instantly access high-quality European data through Cognism’s Sales Companion Web App, Browser Extension, or integrations with LinkedIn Sales Navigator, CRMs and sales engagement platforms.

Filter by job title and company, then generate lead lists enriched with accurate mobile numbers and emails for your dream prospects. Next, export the data into Salesforce or Outreach in one click!

 

EMEA revenue teams - are you fed up with using ZoomInfo in Europe?

Stuck in a contract with ZoomInfo but need better European contact data? Click the button below to see how we can help you exit your contract.

How is ZoomInfo GDPR-compliant?

ZoomInfo employs data privacy experts to ensure compliance with data protection and privacy laws, such as the General Data Protection Regulation (GDPR) in Europe. The vendor monitors its data and research practices and only processes business contact information for EU contacts.

ZoomInfo notifies its email database and supports 4 European do-not-call lists (France, Germany, Ireland, and the UK).

Cold calling phone numbers of EU-based contacts who opted out of receiving unsolicited calls and signed up with a national Do-Not-Call (DNC) registry may result in steep fines, such as the £20M fine Experian received in 2020.

Cognism’s GDPR Compliance: Go-to-market in Europe with confidence

As a UK-headquartered company, Cognism meets the highest GDPR compliance and information privacy standards. It’s ISO 27001 and ISO 27701 certified and achieved SOC2 type II compliance.

Cognism checks phone numbers in its database against 13 global and European DNC registries.

Cognism collects, processes, and shares its data under the lawful basis of legitimate interest. It’s one of the few B2B data vendors that has notified all its database.

Cognism also notifies any new individual that is added to its database within 30 days, allowing data subjects to exercise any of their rights (including the right to opt-out).

Evaluating ZoomInfo’s European data and GDPR compliance in an independent study

According to the independent 2023 CB Insights survey, software buyers who have evaluated ZoomInfo and its competitors found ZoomInfo’s “EU data coverage needs improvement”.

Out of 7 data vendors mentioned in the survey, Cognism won out for its UK and EU market data coverage and GDPR compliance.

One of the survey participants, a Marketing Director of a $1B+ market cup manufacturer, who considered using ZoomInfo in Europe, said:

“The big strength that Cognism has is that European data that we weren’t seeing from some of the other vendors, which are quite limited in terms of European footprints... They key point that we needed to make sure of is compliance for Europe.”

“We have some strict legal issues with regards to GDPR, and Cognism was able to give us the certainty that we would be compliant if we were using their data, whereas the other vendors weren’t in that position.”

What is ZoomInfo’s intent data?

It’s believed ZoomInfo relies on bidstream intent data.

The vendor surfaces intent insights at the company level by capturing and analysing large volumes of web traffic data (without relying on cookies) and employing proprietary technology.

Cognism’s intent data: Prioritise in-market accounts to gain a competitive edge in Europe

Cognism partners with the Forrester Wave intent leader, Bombora, to bring you insights into accounts searching for solutions like yours RIGHT NOW.

Bombora provides consent-based data. It collects intent signals from a cooperative of 5,000 B2B sites where B2B buyers search for solutions. It provides a holistic view of European markets.

It also considers the historical baseline or typical content consumption when calculating intent for more accuracy.

70% of its dataset is exclusive to Bombora and you can track more than 12,000 intent topics (vs ZoomInfo’s 5,000).

George-McKenna-Ultima

“Our sales cycle is typically 6-8 months long. With Cognism, we saw ROI in 8 weeks from intent data and direct dials. One deal pays for a year’s Cognism subscription.”

Read the full case study
George McKenna
Head of Cloud Sales
@Ultima

Does ZoomInfo provide data enrichment?

Despite having 145 million contacts in markets outside of the United States, ZoomInfo has expanded outside of its core offering. One ZoomInfo customer cites that the company’s core product has remained at a standstill.

ZoomInfo verifies its mobile numbers with a community-based system rather than in-house human verification. This could increase the likelihood of obtaining inaccurate information when enriching contact records.

Thanks to its human-verified mobile dataset and extensive European coverage, Cognism’s Enrich functionality delivers more accurate and enriched customer contact data than other providers. 

Cognism’s data enrichment: Convert more inbound leads into opportunities

Having access to the highest quality data in Europe is the key to increased conversion rates and most importantly, revenue attainment.

With Cognism Enrich, you can fight off data decay and proactively amend and correct contact records in your CRM or instantly enrich new data entering your CRM.

Cognism is also a partner of LeanData and integrates directly into its lead routing platform. This integration allows revenue teams to increase lead response times and maximise their chance of turning inbound leads into opportunities.

With Cognism Enrich, you can:

  • Increase meetings booked by 50%.
  • Increase MQL to opportunity conversion rates by 67%.
  • Boost sales productivity by 20%.
  • 67% increase in MQL to Opp conversion rate
Cognism Enrich

Reviews: Why global revenue teams choose Cognism for European contact data

Tech giants, Fortune 500s and other enterprise-grade organisations have made the switch from ZoomInfo to Cognism. 

Here are some examples why 👇

80%
data accuracy
4000
leads enriched

“Cognism defeated all the other lead generation providers by a huge amount. Its database had an 80% accuracy rate and the highest coverage of mobile numbers”

Read the full case study
Michael Iannuzzi
Director of Marketing & Sales Development @Salesloft
30%
increase in conversion rates
50%
worse performance if Cognism is removed from SDR workflow

“We did a split test between a well-established US competitor and Cognism for data quality in Europe. Side-by-side, we saw a really big difference between the two providers. Cognism had a 60% improvement in conversion rates”

Read the full case study
Paul Thomas
CEO @Lead Forensics
10%
new business meetings booked with Cognism data
15%
Increase in conversion rate

“Today we’re able to measure bad data trends over time. These trends show that Cognism is our most consistent provider of quality phone numbers without any degradation. It also shows that Cognism has very high coverage across all of our key segments.”

Read the full case study
Jonny Fianu
Global Head of Revenue Operations @ComplyAdvantage

Switch to Cognism: Ready to dominate the European market?

Don’t let a lack of quality, compliant contact data slow down your European market expansion.

If you currently use ZoomInfo but find its European data lacking, check out Cognism! Using Cognism and ZoomInfo together can help you skyrocket your revenue.

Book a 15-minute call with our team to learn how Cognism can help you scale and win more deals in Europe 👇

Book your Cognism demo