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Apollo.io Pricing in 2025

Apollo’s pricing is pretty simple. It offers three packages, ranging from $49 to $149 per user per month. Each package provides a different level of access to the product.

Sure, Apollo.io ticks the box when it comes to affordability, but some customers do mention inconsistent pricing, constantly changing rates and inaccurate sales pitches.

With this said, you should try Cognism - we’ve got access to the platform that isn’t restricted by credits. Here are five more reasons to check us out:

  1. Grow into new markets: Identify decision-makers in new or existing target markets.
  2. Prospect compliantly: With data scrubbed against Do Not Call (DNC) lists in 13 countries.
  3. There is no extra charge for access to global contact and company data — NAM, EMEA, and APAC.
  4. Increase prospecting efficiency: Reduce the time spent on admin tasks with integrations.
  5. Keep all your data actionable: Your CRM never looked so up-to-date! Refresh your data with ease.
Let's dive into a more details breakdown of how much Apollo.io costs.👇
Demo Cognism to see how it compares to Apollo.io

Apollo.io’s plans & pricing overview

Apollo’s plans and pricing cater to a wide range of needs since it’s an all-in-one tool. Different plan levels include various features, such as buying intent data, a dialer, and call transcriptions. Each plan comes with its own limitations. The most obvious is that you are limited by credits for the data you want to view. One credit = one mobile number, for example. This can potentially be quite restrictive if you enjoy a cold-call heavy cadence.

Screenshot of Apollo.io's pricing page

How much does Apollo.io cost per month?

Apollo has three core pricing plans and a free version where you can trial the data before you commit. If you choose to be billed annually, Apollo pricing starts from $49 to $119 per user per month. This gives you a 20% discount. If you choose to be billed monthly, pricing starts from $59 to $149 per user. 

Let’s take a deeper look into what each package includes and how the price changes depending on if you select the monthly or annual billing:

  • Free plan: $0/month. With it, you get some mobile credits to test out the data, basic filtering and the use of the Chrome Extension.
  • Basic: $49 or $59/month. Basic includes everything for free but more access to buying intent data, job changes, and advanced filtering.
  • Professional: $79 or $99/month. Professional includes even more features, such as uncapped sending limits with SendGrid, AI-assisted email writing and the dialler.
  • Organization: $119 or $149/month. For this plan, you need at least three users. You’ll get permission profiles, call transcripts, and customisable reports. 

The main factors influencing Apollo.io pricing are the credits you need, the features and capabilities you require and the number of users/licenses needed.

You’ll have to pay more for additional users and credits, advanced filters and intent topics, SSO, advanced security configurations and more integration options. The advanced dialler, account-based automation, insight recommendations, advanced settings and security are only available on the Organizational (highest tier) plan.

Note: The Apollo.io pricing on this page is up-to-date at the time of writing.

How does Apollo.io’s pricing work?

Apollo pricing is based on a credit system for mobile data and exports. Email credits are unlimited and subject to a fair usage policy across packages. When signing up for an Apollo.io subscription, you can add the seats you need, and each seat comes with a set number of credits. However, you cannot reduce the number of seats until your payment term ends. 

If you require advanced features and filters, such as technographics, hiring data, recent funding rounds, and revenue, you must opt for one of the higher-tier plans.

What are the disadvantages of Apollo pricing?

Apollo’s credit-based pricing system, with limits on viewing and exporting data, monthly caps, and resets, can frustrate users. Some complain that they have been blocked or restricted with little help from customer support. Combined with the limitation on credits, users incur unexpected costs that double the price.

However, buying more credits is not the only issue with Apollo’s pricing model. Users are annoyed that they are charged credits when data is wrong or unavailable. Others are happy with the tool but use so many features that they pay more, regardless of what they signed up for. 

This pricing promotes scarcity thinking. An alternative like Cognism offers an unrestricted model that enables users to gather contacts or companies without worrying about extra costs.

Cognism removes pain points with Apollo pricing

We offer licences priced per user for more efficient prospecting:

  • No unexpected costs.
  • No scarcity mindset.
  • Access to global data at no extra cost.

Costs differ depending on the license type and the needs of your sales team. All license types include unrestricted access to data and individual & page-level exports (up to 25 profiles at a time). It’s subject to a generous fair usage policy. 

Unlike other vendors, integrations are included in every package. Cognism integrates with popular CRMs and Sales Engagement tools such as Salesforce, Hubspot, Outreach, and SalesLoft.

We've got something better for you!

We offer you a free data sample comprising of 25 leads based on your ICP. 

Claim your data sample here

(You’ll need to chat with a data expert when claiming your sample to ensure you get data that matches your ICP.)

How do Apollo credits work?

 Apollo.io charges one credit for the following:

  • Per mobile.
  • Per mobile enriched.
  • For verification, even if the record is present.

One export credit is charged when you export a contact outside of Apollo, such as your CRM, or if you use CSV, API enrichment, or sync to Outreach or Salesloft.

Once you use all of your allocated credits, you’ll need to purchase more. Credits are charged monthly or annually at $0.20 a credit. However, you can only buy 250 monthly credits upwards or 2,500 annual credits upwards at a time.

For example, if you wanted to add 1,000 credits to your monthly plan, you’d be charged $170 extra for that month. If you choose 10,000 extra credits for the year, you’d be charged $1,700 extra for that year. 

All credits expire, and you cannot get a refund or extensions for the credits you purchase. Paid Apollo package credits expire at the end of the billing cycle, and credits expire at the end of the monthly term for the free Apollo.io plan.

Now, what about the promise of unlimited emails?

Like many data vendors, Apollo.io needs to protect its service from abuse. The fair usage policy makes this possible. Here’s how it works:

  • Free accounts using a corporate domain have an email credit limit of 10,000 per account per month.
  • Free accounts using an email address other than a corporate domain have a monthly limit of 100 email credits per account. 

Paid accounts have an email credit limit for the lesser of:

  • The dollar amount paid for the subscription term is divided by $0.025.
  • 1 million email credits per account per year. 

How much are Apollo’s features and integrations?

You’ll need to upgrade your plan if you want more features and integrations. However, some users feel this pricing structure has misled them or discover the pricing changes after they sign up due to alleged ‘price testing.’ Others feel they could get more bang for their buck with the highest tier plan which is inclusive of all the features Apollo.io has to offer. 

Here are the extras you get with Apollo’s highest package (Organization): 

  •  Advanced dialler
  • Account-based automation
  • Insight recommendations
  • Advanced settings 
  • Advanced security 

Certain features, such as the Assisted email writing tool, intent data, email sending limit, and the number of mailboxes a user can use, will increase as the Apollo.io plan costs increase.

CRM integrations include:

  • Salesforce.
  • Zoho.
  • HubSpot.
  • Salesloft.
  • Outreach.
  • MS Dynamics.
  • Pipedrive.
  • Bullhorn.

The Free and Basic plans only support Gmail and Microsoft integrations. The professional and Organization subscriptions allow integrations with all email providers. While Zapier integration is available on all plans, you’ll need to pay more to integrate with Outreach, Salesloft, Mailgun and Sendgrid. 

Who is Apollo best for?

Apollo is best for individual users like SDRs or smaller teams looking for an all-in-one tool with outreach and data combined. Many users sign up for the Apollo.io Free subscription, and there is an option to have only one user on all plans. It’s a decent tool for individuals to consider if they don’t wish to commit to annual payments or test for supplemental use.

However, a five-credit limit can make finding quality data for prospecting difficult. 

👉 If you want compliant, quality data with more credits, features, and integrations, you should investigate Apollo alternatives.

Looking for a more inclusive pricing model?

Cognism offers two license types: Platinum & Diamond.

Psst... Our Diamond licence with phone-verified mobile numbers and intent data helps companies get more results with fewer calls.

Cognism pricing packages vs ZoomInfo pricing

Does Apollo offer a free trial?

When considering signing up for an Apollo.io plan, it’s only fair to want to test the platform’s data. Apollo offers a 14-day free trial of its paid packages, or you can sign up for the free version and upgrade to a higher-tier plan later. 

However, the 5 mobile credits and 10 export credit limits may not be enough to truly test the quality of Apollo’s mobile data.

Cognism is a leader in mobile data coverage with 2x more mobiles than other providers. It includes a premium phone-verified cell phone numbers database (Diamond Data®), so you don’t have to worry about not finding a prospect’s mobile number.

Even better - Cognism doesn’t limit users’ access to mobile data.

“Our bounce rate benchmark is 7%, Cognism comes in at 6%. Our conversion rate benchmark is 14%, and Cognism comes in at 29%. Having high-quality data is not a nice to have. It’s a must-have.” “Cognism is our lead platform in our lead gen stack.”
Read the full case study
Comply Advantage - Jonny Fianu
Jonny Fianu
Global Head of Revenue Operations @ComplyAdvantage
15%
increase in conversion rate

How to cancel an Apollo contract?

If you’re an Apollo.io customer and want to terminate your contract, you can only cancel the renewal of your plan if you:

  • Annual plans: Give notice 30 days prior to the end of the then-current term.
  • Monthly plans: Prior to 11:59 pm. Pacific Time on the day before your next recurring billing date.

You can’t cancel or get a refund for the term you’ve already paid for. 

Previous users state that the only way to cancel is to open and chat with the bot. This can be a problem should you need proof of your request to cancel, as this user experienced. 

Many Apollo.io reviews mention customers having difficulty cancelling due to poor customer support. Some signed up without realising that Apollo.io adds data from users’ CRMs to supplement their database. This leads to concerns about the privacy of their data and domain reputation. 

👋 Pssst - Cognism doesn’t collect user data to enrich its database like Apollo.io, and the support team is phenomenal. 

“Approximately 4,000 leads each month are enriched by our SDR team using Cognism’s database. On average, 70% of monthly meetings are booked over the phone and every mobile number is pulled from Cognism.”
Read the full case study
Michael-Iannuzzi
Michael Iannuzzi
Director of Marketing & Sales Development @Drift
80%
data accuracy

How is Apollo.io cost calculated?

How much is Apollo.io? It’s a complicated question, even though it shouldn’t be! Apollo pricing depends on many variables, such as the number of licenses, credit usage, and whether you require extra features and integrations.

If you’re looking for a provider with simpler and more transparent pricing with unlimited credits subject to a generous fair usage policy, check out the Cognism vs Apollo.io comparison page.

Is Apollo.io worth the price?

Apollo is best for SMB and commercial prospects with smaller budgets looking to prospect in the US. However, due to the way Apollo.io structures its pricing, it might not be worth it if your teams require unlimited credits, integrations, and wider coverage for DNC list screening. 

If you’re looking for a tool to make it easier to cold-call globally without limited credits, Cognism is for you. 

Here’s what makes Cognism different from Apollo.io:

  • The most comprehensive European dataset with phone-verified mobile numbers.
  • GDPR & CCPA-compliant with comprehensive DNC screening.
  • A spotless record with zero data breaches. Apollo has experienced two substantial data breaches (2018 & 2021), compromising over 130 million records.
  • 95% of VP and above contacts are refreshed every 60/30 days.
  • Straightforward pricing structure with unrestricted access to mobiles. (Subject to a generous fair usage policy)

In an independent survey of Pavilion members who compared sales prospecting tools, Apollo.io and Cognism registered top scores.

Users praised Cognism for its high-quality cell phone numbers, UK/EU market data, GDPR compliance, and seamless integration. Apollo.io was praised for its affordable pricing and large contact database.

The most recent Forrester Wave report rated Cognism above Apollo for contact data and Security and Compliance. 

But don’t take our word for it!  OneUp Sales compared Apollo.io vs ZoomInfo and Cognism:

“We trialled Apollo, which didn’t produce adequate results. We evaluated ZoomInfo but found the data to be too US-centric, which is why we went with Cognism”
Read the full case study
oneupsales
Marc Parsons
SDR Manager @OneUp Sales
60%
closed deals with Cognism’s mobile numbers

Here’s why they're proud to use Cognism:

“Our Account Executive (AE) at Cognism was astounding. He set us up on a trial and aligned expectations that the data will never be 100%. The clear-cut honesty was highly appreciated. After the trial, the data accuracy was second to none.” 

“The entire buying process was transparent and upfront. After the success of the trial, the AE helped me build an internal business case for the wider business. His variety of outreach was head and shoulders above the rest. As a result, he had buy-in from our CEO. We signed and never looked back!”

“Cognism is essential to our tech stack and for influencing our deals. The superb data quality has instilled a unique level of confidence in the SDRs.“

“We are very proud to be using Cognism!“

Alternative to Apollo you can try

If the Apollo.io pricing model isn’t what you're looking for or you need the best European data for new markets, you’ll want to explore Cognism. Cognism is dedicated to powering global sales funnels by providing high-quality and compliant data. We’ve helped B2B businesses:

  • Increase qualified leads by 60%.
  • Decrease speed to lead time by 93%.
  • Increase meetings booked by 70%.
  • A 240% increase in opportunity creation.
  • A 51% increase in retention and growth.

Try it for yourself with a free data sample. 👇