The 16 Best AI Marketing Tools Every B2B Team Must Use

AI marketing tools are changing the way B2B marketing teams work.

These tools help to speed up processes, optimise campaign performance, and improve the customer experience.

To help you decide on an AI-powered marketing tool, we’ve compiled a list of the best options based on in-depth research and user feedback.

Find out our top picks below. 👇

1. Cognism

Cognism is a sales intelligence platform that helps you reach your target clients through phone-verified mobile numbers, direct dials, and business emails.

With Cognism, you get access to an AI Search functionality. Instead of manually searching for contacts, AI Search helps you find the right ones by typing in the end result you want.

For example, you could type “Find London-based sales directors at companies with over 500 employees”, and the tool would give you a list of leads.

Cognism’s AI Search tool helps you filter through millions of records and build your ideal client list in seconds. You can then import the list into your CRM at the click of a button.

Top features:

• AI Search to streamline your prospecting workflows and marketing strategies.
• Verified B2B emails for better sales outreach.
• Phone-verified mobile number accuracy to connect with 87% of your contacts.
• Data that complies with the GDPR and CCPA.
• International coverage: EMEA, NAM, APAC.
• Chrome Extension that works on LinkedIn, Sales Navigator, and more.
• Intuitive interface and platform setup process.
• Integrations with CRMs and sales engagement tools.
• Intent data by Bombora.
• Reliable support team.

Pricing:

Cognism licences are designed for individual contributors and include unrestricted views and page-level exports (subject to fair use policy).

Pricing is key when selecting an AI marketing tool, so Cognism offers customised solutions tailored to each company’s unique needs.

2. Jasper

(Source: G2)

Jasper.ai is an AI content marketing tool that assists in the entire content creation process, from the ideation phase to writing and editing.

This tool is ideal for digital marketers who want to speed up content production. Jasper writes your first draft of an article based on the campaign summary you provide. You can provide Jasper with your brand’s voice and style to make the text on-brand.

Jasper offers multiple AI writing tools, making it a powerful tool for content marketers.

In addition, Jasper integrates with Google Docs and other third-party tools to streamline writing and team collaboration.

Top features:

• Ads, blog, ecommerce, and email campaign templates.
• Blog post image generator.
• Marketing campaign management.
• Works in 30+ languages.
• Google Docs integration.

Pricing:

Jasper provides Creator, Pro, and Business pricing plans, each with a range of AI marketing features. To learn more about the pricing, visit Jasper’s pricing page.

3. Grammarly

(Source: Grammarly)

Grammarly is mainly known as a writing assistant but also offers AI tools for content generation.

Like ChatGPT, Grammarly’s AI content generation tool includes a message box. You can prompt it to get ideas for article outlines, email answers, report objectives, and more.

B2B teams mostly benefit from Grammarly’s Business plan because it helps keep writing on-brand company-wide. It comes with style guides, brand tones, and AI prompts for all team members to generate text.

Grammarly’s Chrome Extension allows it to work inside most apps and websites.

Top features:

• Text rewrite based on tone, length, and formality.
• AI-powered content creation.
• Context-specific email replies.
• Strategic text suggestions.
• Writing suggestions.
• Plagiarism checker.

Pricing:

Grammarly offers three pricing options: Free, Premium, and Business. The free plan gives you access to 100 AI prompts, while the Business plan gives you 2,000 AI prompts.

4. Hemingway Editor

Hemingway Editor is a free web-based tool that provides a content editing service. Simply copy/paste your text into the box, and you’ll get suggestions for improving your writing clarity.

It uses AI to grade your text, encouraging you to aim for a readability level that’s accessible to a broader audience.

Hemingway Editor Plus comes with more AI-powered features. Its team plan allows users to set target reading levels and manage multiple users under one bill.

Top features:

• Suggestions for wordy sentences and paragraphs.
• Tone, length, and style adjustment.
• Team user licence management.
• File importing and exporting.
• AI sentence rewrites.
• Intuitive interface.

Pricing:

Hemingway Editor is free to use. If you want more advanced AI-generated content capabilities, Hemingway Editor Plus is available.

5. Tidio

(Source: Tidio)

Tidio is a customer service software that integrates live chat, chatbots, and email marketing into one platform.

Teams use the Lyro AI-powered chatbot to respond automatically to 70% of customer inquiries. The chatbot evolves based on the knowledge you provide and helps to cut response times by assisting multiple customers at once.

The Tidio+ and Enterprise plans offer multi-language support.

Top features:

• Customer engagement automation.
• Extensive third-party integrations.
• Ticket management.
• Custom branding.
• Advanced analytics.

Pricing:

You can choose from Free, Lyro AI, Tidio+, and Enterprise. The final price depends on the number of AI conversations you handle.

6. Humantic AI

(Source: Humantic AI)

Humantic AI is ideal for B2B teams trying to reach out to potential customers in a more personal way.

The tool uses AI and other technologies to analyse communication patterns and behavioural cues. This allows it to identify buyer personality traits and provide actionable insights to close more deals.

You can create personality profiles from LinkedIn profiles, email, calendars, and CRMs.

Top features:

• Customer behaviour analytics.
• Chrome extension.
• CRM integrations.
• Personality profiles in bulk.
• Personalisation insights for emails.

Pricing:

Individual plans include Starter, Pro, and Expert. The plans for marketing teams include Startup, Growth, and Enterprise.

Humantic AI’s pricing strategies are available on its website.

7. Drift by Salesloft

(Source: Salesloft)

Drift provides valuable insights into buyer behaviour by listening to and learning from site visitors. Its key features help to improve the entire buyer journey.

Drift was recently acquired by Salesloft, bringing together sales engagement and conversational AI-driven insights.

Top features:

• Book client meetings automatically from forms.
• AI-powered email content recommendations.
• Conversational landing pages.
• Custom chatbots and live chat features.
• Conversion-focused reports.

Pricing:

Request a custom quotation for Drift pricing from the Salesloft team.

8. Instantly

(Source: Instantly)

Instantly offers all-in-one tools for doing cold outreach at scale. It has a built-in email warmup, email sending, and a simple CRM tool.

Its artificial intelligence tool analyses your leads and helps craft more personalised replies. It can also automatically send the initial replies to your prospects.

B2B marketing and sales teams often use Instantly alongside prospecting tools like Cognism. Additionally, the Hypergrowth and Light Speed plans come with team management features.

Top features:

• AI email sequence generator.
• AI inbox manager.
• Inbox rotation.
• Built-in CRM.
• Data-driven insights and campaign analytics.

Pricing:

Instantly offers monthly and annual plans; you can save up to 20% if you select the annual plan. The available plans are Growth, Hypergrowth, and Light Speed for cold email outreach.

9. Writer

(Source: Writer)

Similarly to Jasper, Writer is designed to enhance marketing content strategies. It provides a range of templates to help you do that. The templates include blog articles, sales emails, email subject lines, and more.

One of Writer’s standout features is its AI bot, Palmyra. It specialises in writing content for marketing professionals and business owners.

Top features:

• AI templates for high-quality content creation.
• Large language models built for writers.
• Effective team management.
• Rewriting tool.
• Style guide, terms, and snippets.
• Chrome Extension.

Pricing:

You can choose from Team and Enterprise plans; the final price depends on the platform’s usage and number of users.

10. Reply.io

(Source: Lemlist)

Reply.io is one of Instantly’s main competitors. It helps B2B teams generate new leads through cold outreach. While Instantly focuses on cold outreach, Reply.io has a broader range of tools and key features.

The two AI tools of Reply.io are AI SDR and AI Chat. The AI SDR helps to automate the outreach process, from finding prospects to responding to them. The AI Chat feature helps to turn website visitors into leads by scheduling meetings directly through the chat interface.

Top features:

• Email automation.
• Multichannel outreach.
• Inbox management.
• AI email outreach assistant.
• AI-powered live chat.

Pricing:

Choose from Sales Engagement, AI SDR, and AI Chat. Each package is designed to meet a specific goal, such as AI-powered sales outreach.

You can view accurate Reply.io pricing on its website.

11. Close

(Source: Close)

Close is a CRM tool for B2B teams. It has built-in AI capabilities for automating repetitive tasks. Users can automatically transcribe and summarise sales phone calls and rewrite emails in the CRM.

Close integrates with a conversational AI tool called Close GPT. Using customer data, it summarises customer interactions, creates prospect lists, drafts meeting agendas, and more.

In addition, Close offers free AI tools that can be accessed through its website.

Top features:

• Integrated CRM and sales outreach.
• Close GPT AI tool.
• Follow-up automation.
• Call assistant.
• Pipeline reporting.

Pricing:

Close offers Startup, Professional, and Enterprise plans. You’ll find accurate pricing strategies on its website.

12. SurferSEO

(Source: SurferSEO)

SurferSEO is made for B2B teams who want to improve their search engine rankings.

Its main feature is a content editor that uses 500+ ranking factors to optimise content for search. The content editor also includes an Ask Surfy feature, which is a conversational AI that helps with text editing.

SurferSEO has a suite of AI tools for marketing, including SurferAI for writing articles, an AI outline generator, and an AI humaniser to translate AI content into more natural human language.

Top features:

• Intuitive content editor.
• Automatic link insertion.
• Topic explorer.
• SurferAI writing tool.
• Multilingual support.

Pricing:

Choose from Essential, Scale, Scale AI, and Enterprise plans.

You can see more detailed pricing info on SurferSEO’s website.

13. Zapier

(Source: Zapier)

Zapier lets users create automated workflows by linking apps and services together through “Zaps”. Creating Zaps would normally require manual steps, but Zapier users can access the AI Zap generator to generate the Zaps automatically.

For example, you can prompt the tool to create a Zap to notify a Slack channel when a Stripe payment fails. In addition to the Zap generator, Zapier offers other AI tools like Zapier Copilot.

Top features:

• AI recommended workflow improvements.
• AI fields for generating new content.
• AI-powered assistant (Zapier Copilot)
• Ready-to-use Zap templates.

Pricing:

Choose from Zaps, Tables, Interfaces, and Chatbots plans. Each package is designed for a specific purpose.

14. Hootsuite

(Source: Hootsuite)

Hootsuite is a social media management tool for the most popular social media networks.

Users get access to OwlyWriter AI, which makes writing social posts more efficient. It helps to generate captions based on a prompt, repurpose successful posts, and generate content ideas automatically.

OwlyWriter AI also checks your spelling and grammar.

Top features:

• Create, schedule, and publish social media posts.
• AI writing assistant.
• Inbox management.
• Detailed analytics for social media managers.

Pricing:

You can choose from Professional, Team, or Enterprise Custom plans. The most affordable Professional plan includes all of the AI tools.

You’ll find more detailed pricing information on Hootsuite’s website.

15. Clearscope

(Source: Clearscope)

Clearscope is an AI-powered content optimisation tool, similar to SurferSEO. There are differences between the two, however - Clearscope provides an easy-to-use yet powerful content editor, while SurferSEO offers a broader range of content optimisation tools.

Like Hemingway Editor, Clearscope gives your text a readability level and displays the average readability level of Google search results for a specific keyword.

Clearscope has Google Docs, WordPress, and Microsoft integrations.

Top features:

• Easy-to-use content editor.
• Third-party integrations.
• Relevant keywords list.
• Readability level.

Pricing:

Clearscope pricing plans are Essentials, Business, and Enterprise. Visit their website for accurate pricing details.

16. Notion

(Source: Notion)

Most B2B teams are familiar with Notion, a collaboration and productivity tool.

It has an AI add-on, Notion AI, which allows you to brainstorm new ideas, get answers to questions, and fill out forms automatically.

You can also ask Notion AI questions about your internal teams’ Notion documents rather than interrupting them. Notion AI works inside the Notion web application.

Top features:

• Conversational AI.
• Custom automations.
• Collaborative workspace.
• Google Analytics integration.
• Workspace analytics.

Pricing:

The standard Notion plans include Free, Plus, Business, and Enterprise. Notion AI is a paid add-on.

What are AI tools for marketing?

In marketing, AI tools include software that uses artificial intelligence to speed up marketing-related tasks.

An example of an AI tool for marketing is Cognism, which lets you submit natural language inputs (prompts) to return a search result for the Cognism database.

Plenty of different marketing roles will benefit from using AI, including content, demand generation, SEO, and social media.

Which AI tool is best for sales and marketing?

Cognism AI Search is a great tool for both sales and marketing. It uses prompts to return lists of leads or to find individual people. 

Using AI to search the Cognism database means that you save time prospecting and identifying new target accounts.

Great data, faster with Cognism AI Search

If you’re looking for a tool that gives you:

• More accurate and faster search of company data with AI Search.
• More confidence when prospecting.
• More highly targeted B2B leads.
• And more prospects who are ready to buy.

Then, Cognism is the best option for you. Click 👇 to book a demo today!